Keeping content fresh and up-to-date on all the blogs that you build is not that difficult. If you focus on blogging on your own web site, you should try to integrate the RSS Feed from your web site into those blog pages. RSS Feeds are the best possible automatic way of updating one-to-many, so use it to your advantage.
Use the best articles from your web site to get into the picture of social bookmarking web sites. Find the most visited pages and the pages with the greatest number of comments, if you have a blog on your Joomla! site. Go to bookmarking sites and bookmark your pages using your own account.
There are a lot of bookmarking web sites that you can use, just make sure you send your bookmarks to at least the following:
- Delicous
- Digg
- Newsvine
- Bloglines
- StumbleUpon
These are some of the most influential ones that count towards your search engine ranking and are a great way to get traffic. Traffic from this kind of web site will come in bursts and mostly will not span a longer time period than a few days.
The real power lies in the long term effect.
If you like writing about your passion, you can consider writing articles and submitting them to article publishing services. People are always looking for information and, if you can provide that to them in a smart way, it will help you to gain recognition as a field expert.
You don't have to write long articles, but they must be informative and should give the reader an answer to a question they might have. Write those articles and submit them to services such as:
Each of those services have their own "Terms of Service" that you should read before submitting your articles. They have their quality guidelines as well. The length of the article might need to be of a certain minimum or maximum number of characters.
You might not be permitted to link deeper into your web site than the top level. Get that information before you choose a service to work with. Depending on the number of webmasters that will use your articles to republish, you could get a lot more incoming links from just a few well-written articles.
What you should NOT do is take an old article from your site and send it as an article to be republished. That could backfire, as the services mentioned have a clause in their "Terms of Service" stating that the article is original and not published before.
You should really not republish an already submitted article on your own web site, it could give your site a duplicate content penalty as that article will be published all over the Internet (with your link in it). An alternative could be that you publish some of your articles combined and rewritten into an e-book in PDF format that you give away for free from your web site.