The web provides us with new ways to think about connecting with users and creating content for them. We have greater flexibility in how and what types of information we deliver to users than we did when print was the dominant medium.

Content types now include text, images, audio, video, and interactive presentations. Publishing feels instantaneous compared to print. And the web has become the foremost—and sometimes only—method for communicating with users. As a result, having a web content strategy is critical to content teams. The topics in this chapter provide high-level guidance for creating content for the web.