Architecture Forethought

Information architecture provides necessary alignment between the organization, the users, and the arrangement of data in a way that is rigid enough to provide consistency of user experience, yet flexible enough to endure reasonable change over time. A sound foundation-based approach to information architecture includes defining how the building blocks, data, and end-user activities come together to provide a meaningful experience. Additionally, the details of your information architecture provide the manageable back-end administrative and supportable delivery of the technologies used.

Time spent up front defining a comprehensive information architecture provides a basis for controlled, gradual change over time and limits evolution-oriented "learn-as-you-go" change, which can lead to an inconsistent and unpleasant user experience.

When starting down the path toward an initial pass at your information architecture, consider the following basic questions:

  • Who will be visiting a given site?

  • What will they be doing within the site?

  • What level of information security is necessary within the site?

These questions create a paradigm of sorts that can be used as a basis for framing the initial architecture. This paradigm can be viewed as having both horizontal capabilities and vertical segments. Each horizontal capability symbolizes a primary activity that is performed in sites of a given type. Often, each of the identified capabilities are performed by most, if not all, site participants. Vertical segments subdivide or span across capabilities to form groupings of specific capabilities that are related through application. To apply this theory in practice, imagine the common capability of collaboration and its practical vertical application among salespeople who need information about new products or calling scripts, for example. The next section, "Information Architecture Foundations," describes these categories in more detail.

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