The Odyssey Arrow Value Engagement Process ◾ 53
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6. In relation to the same prospect, consider how many and what type of
M2 and subsequent meetings will be required in the lead up to a full
BMR.
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7. Sketch a plan for a BMR for this client, bringing in the sample BMR
setup e-mail and report contained in this chapter and adapting them to
the particulars of your prospective Ideal Client.
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54 ◾ Odyssey—The Business of Consulting
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Bibliography
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Patterson, K., Grenny, R., McMillan, J., & Switzler, A. (2012). Crucial Conversations
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Porter, M. E. (1985). Competitive Forces. New York: The Free Press.
Price, R., & Lisk, R. (2014). The Complete Leader. Eagle, ID: Aloha Publishing.
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