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First Printing February 2009

ISBN-10: 0-137-15069-5

ISBN-13: 978-0-13-715069-4

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Library of Congress Cataloging-in-Publication Data

Solis, Brian.
 Putting the public back in public relations : how social media is reinventing the aging
business of PR / Brian Solis, Deirdre Breakenridge.
    p. cm.
 Includes index.
 ISBN 0-13-715069-5 (hardback : alk. paper) 1. Public relations. 2. Social media—
Economic aspects. 3. Online social networks. I. Breakenridge, Deirdre. II. Title.
 HD59.S65 2009
 659.2—dc22
                                           2008041937