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by Erez Cohen
Real Estate Titans
Cover
Acknowledgments
Introduction
Notes
Part I Interviews with Real Estate Titans
Chapter 1 Richard Mack
Understand the potential downside of a deal
In His Own Words
The Big Opportunity
The Polish Job
Local Knowledge
The Radio Tower King
The Stroke of a Pen
Investment Philosophy
Starting Over
Big Opportunities
A Little Leverage
Technology
Keep the Faith
My Philosophy
Notes
Chapter 2 Urs Ledermann
Your final users should be your biggest fans
Humble Beginnings
Reimagine the Vision
Seeking Beauty
Not All Roses
Starting Over
Learning by Doing
Chapter 3 Ronald Terwilliger
The secret to living is giving
Love What You Do
The Importance of Mentoring
Be Realistic
Real Estate and Recessions
Keep Learning
The Two Markets
My Philosophy
Chapter 4 Gina Diez Barroso
A beauty of a mission
Starting Out
The Right Project
The Real Estate Business
Technology
Education Is My Passion
Dalia Empower
My Advice
My Philosophy
Chapter 5 Elie Horn
There is no reward without risk
Humble Beginnings
Keep Learning
My Philosophy
Notes
Chapter 6 Richard Ziman
Success is about making a difference
The Early Days
Opportunities
Family Business
Mentors
Finding the Perfect Deal
Chapter 7 Robert Faith
Real estate is an entrepreneurial business
In His Own Words
Sweat Equity
The Denver Downsides
Adding Value
Additional Advice
Career Advice
Mentors
My Philosophy
Chapter 8 Chaim Katzman
The sky is not falling
Starting Out
Trends in the Marketplace
Disruption
Words of Wisdom
Chapter 9 Rohit Ravi
Find the supply and demand imbalance
The Foundation
Developing an Island
Starting Over
Market Shocks
Technology
My Philosophy
Chapter 10 Joseph Sitt
Learn to understand customers and what they wantPhoto credit: Zev Starr-Tambor
In His Own Words
Starting Out
Valuable Lessons from the Stock Market
Approaching Real Estate Deals
Opportunities
Favorite Deal
Common Mistakes and Mindsets
Mentorship
Technology in Real Estate
Routines
Final Thoughts
Chapter 11 Carlos Betancourt
Patience is the ultimate virtue
In His Own Words
My Favorite Deal
Hard Lessons
Risky Business
Leverage
Technology
Leadership Skills
My Philosophy
Part II The 7 Key Lessons
Chapter 12 Key Lesson #1: A Powerful Mindset
Perfection in California
The Power of the Mind
Food for Thought
Habits That Help the Mind
Notes
Chapter 13 Key Lesson #2: The Hardest Workers in Any Room
They Have a Purpose
Passion
The Lesson Kobe Bryant Gave to Jay Williams on Hard Work
Geometric Results
Notes
Chapter 14 Key Lesson #3: Deep Focus and Clarity
Recommendations on Goal Setting
A Personal Example on the Power of Goals
Clarity
Develop a Specific Area of Expertise
Clarity in Real Estate Investing
Time Management and Planning
Lessons on Focus in Development from Ronald Terwilliger
A Story of Focus
Notes
Chapter 15 Key Lesson #4: Educated and Quantitative
Read
Feed Your Mind with History
Numbers, Back of the Envelope (BOTE) Analysis, and Spreadsheets
Taxes
Asymmetric Risk Reward
Understanding Geometric Returns
Prepare for Downturns
A Note on Financing
Notes
Chapter 16 Key Lesson #5: Surround Themselves with Greatness
Surround Yourself with Smarter People
Power of the Mastermind
Mentors
Giving Value
Notes
Chapter 17 Key Lesson #6: Extraordinary Salespeople
Sell the Dream
A Surprising Fact About Sales
A Sales Master at WeWork
Presentation Skills
Notes
Chapter 18 Key Lesson #7: Execute their Ideas
Analysis Paralysis
Timing
Belief in Yourself
Final Thoughts
Appendix A: A Conversation with Wharton’s Dr. Peter Linneman
In His Own Words
Real Estate Deals
The Next Generation
Bad Partners
Heroes
Lessons
Appendix B: Value Add—A Case Study
Case Study—Altavista 147 in Mexico City, Mexico
Glossary
A Recap of the 7 Key Lessons
About the Author
Index
WILEY END USER LICENSE AGREEMENT
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