About the Author

Paul Goodey is an IT professional with more than 15 years of experience in developing technology solutions for companies of all sizes across a variety of industries.

Having gained his first experience of Salesforce CRM in 2006 while working in a combined Web Developer / Salesforce System Administrator role, he quickly recognized the huge potential of the Salesforce application and has been a keen and active member of the Salesforce.com administrator and developer communities ever since.

Paul has enjoyed a variety of experiences with using Salesforce CRM, having worked in several roles such as System Administrator, Developer, Business Analyst, and Consultant to provide solutions for both in-house and consultancy-based end users.

Based in the UK, near London, Paul's professional qualifications include Salesforce.com Certified Developer DEV-401.

In his spare time, he is a keen runner, having run several marathons and half-marathons since 2001.

Online, Paul can be found on LinkedIn at http://www.linkedin.com/in/paulgoodey.

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