About the Author
Bill Hughes is an experienced marketing strategy executive with over two decades of experience in sales, strategic marketing, and business development roles at several leading corporations, including Xerox, Microsoft, IBM, GE, Motorola, and US West Cellular.
Bill has worked with Microsoft to enhance its marketing to mobile applications developers. He also has led initiatives to develop new products and solutions with several high-tech organizations, including Sprint, Motorola, SBC, and Tyco Electronics as a Principal Consultant with Phlogiston, Inc.
Bill was a professor of marketing at the Kellogg School of Management at Northwestern University, where he taught Business Marketing to graduate MBA students.
Bill also has written articles on wireless technology for several wireless industry trade magazines. He also has contributed to articles in USA Today and Forbes. These articles were based upon his research reports written for In-Stat, where he was a principal analyst, covering the wireless industry, specializing in smartphones and business applications of wireless devices.
Bill graduated with honors with an MBA degree from the Kellogg School of Management at Northwestern University and earned a Bachelor of Science degree with distinction from the College of Engineering at Cornell University, where he was elected to the Tau Beta Pi Engineering Honorary.
Dedication
I would like to dedicate this book to Virginia Senear. Thanks for being our local grandmother for all these years.
Author’s Acknowledgments
I need to thank a number of people who helped make this book a reality. First, I would like thank my literary agent, Carole Jelen, of Waterside Publishing, for her support, encouragement, knowledge, and negotiation skills.
I would also like to thank the team at Wiley Publishing: Katie Mohr and Elizabeth Kuball. Your expertise helped me through the creative process. Thanks for your guidance.
I would also like to thank Kristin Tatti of Otterbox, Cassandra Weller of Asylum Public Relations, Noora Ahti of Native Union, Alexander Stricker at CodeKonditor, Maria Tullgren of Audio Pro, Veronica Stetter at SkinIt, Joseph Kawar of SlipGrips, and multiple individuals from Edelman.
It is important to thank Tony Landrith and Catharine Hall for their ongoing encouragement.
Thanks go out to numerous people at Samsung who helped make this book possible.
Finally, I would like to acknowledge Ellis, Lindsey, Arlen, Quinlan, and Indy for constantly making me proud.
Publisher’s Acknowledgments
Executive Editor: Katie Mohr
Project Editor: Elizabeth Kuball
Copy Editor: Elizabeth Kuball
Proofreader: Debbye Butler
Production Editor: Mohammed Zafar Ali
Cover Images: Phone photos courtesy of Bill Hughes, Abstract background © oxygen/ Getty Images