- Cover Page
- Title Page
- Copyright Page
- Dedication Page
- Acknowledgments
- About the Author
- Contents
- Preface
- Section 1: Persuasion Fundamentals
- Chapter 1. The Power of Persuasion
- Chapter 2. Persuasive Visuals
- Chapter 3. Persuasive Writing
- Chapter 4. Persuasive Fonts
- Chapter Goals
- A Quick History of Type
- The Design of Type
- Serif Fonts: The Voice of Tradition
- Sans Serif: The Voice of the Future
- Script Fonts: Handwriting for Computers
- Blackletter: Extreme Script
- Monospace: Return of the Typewriter
- Specialty—Creativity Runs Amok
- Font Techniques
- Choosing the Right Fonts
- Key Points
- Practice Persuasion
- Persuasion P-O-V
- Chapter 5. Persuasive Colors
- Section 2: Persuasive Still Images
- Chapter 6. Persuasive Presentations
- Chapter 7. Persuasive Photos
- Chapter 8. Edit and Repair Still Images
- Chapter 9. Create Composite Images
- Chapter Goals
- Creating a New Photoshop Document
- Adding and Formatting Text
- Layers vs. Background
- Scaling Explained
- Manipulating Images Using Free Transform
- Place vs. Open
- Selections Create Magic
- Filters and Effects
- Choosing a Color
- Adding a Background Behind a Layer
- Blend Modes
- One Last Effect
- Key Points
- Practice Persuasion
- Persuasion P-O-V
- Section 3: Persuasive Moving Images
- Chapter 10. Video Pre-Production
- Chapter 11. Create Compelling Content with Interviews
- Chapter 12. Sound Improves the Picture
- Chapter 13. Video Production
- Chapter 14. Video Post-Production
- Chapter Goals
- What Is “Good” Editing?
- Find the Rhythm
- An Editing Workflow
- Define Terms
- Step 1: Plan the Project
- Step 2: Gather the Media
- Step 3: Organize the Media
- Step 4: Build the Story
- Step 5: Organize the Story in the Timeline
- Step 6: Trim the Story
- Step 7: Add Transitions
- Step 8: Add Text and Effects
- Step 9: Create the Final Audio Mix
- Step 10: Finalize the Look and Colors
- Step 11: Output the Project
- Step 12: Archive the Project
- Key Points
- Practice Persuasion
- Persuasion P-O-V
- Chapter 15. Motion Graphics: Make Things Move
- Closing Thoughts
- Bibliography
- Index
- Code Snippets
- Chapter 16. Advanced Motion: Particles, Paths, and Perspective
- Appendix: Keyboard Shortcuts
Techniques of Visual Persuasion
+ Create powerful images that motivate
Larry Jordan
-
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