22.4. Epilogue

The broader stakeholder management strategy was in the planning stage, and Franco had started to work with the individual in the liaison role on personal introductions to WHO contacts at commonly attended conferences, when we transitioned the project to New Product Development. Shortly afterward, we both left the company, and it is therefore unclear to what degree full implementation took place. In addition, the company has gone through several rounds of restructurings, acquisitions, and leadership changes. Similarly, European governments have changed, and pricing strategies have evolved. However, all the right elements were in place to continue to manage the metric issue in a strategic and coordinated fashion.

Franco, whose time with the company had been extended to complete this project, has retired and now lives in the South of France. Joe is still with the company.