This section only contains one chapter. But it’s the most important one. It underpins everything in the book.

In this chapter, you’ll learn how to master the three steps of preparing communication. You’ll see:

• These three steps are much more likely to work than what you do now.
• It’s easier to use them than it is to keep doing what you currently do.
• They’re very different to what practically everybody else does, so using them is a great way for you to stand out.

Once you’ve mastered them, you’ve built your snowball’s core. You can then roll it through the book, picking up new techniques as you go.