Table of Contents

Cover image

Title page

Copyright

Acknowledgments

About the author

Introduction

Who is This Book For?

Section 1: Introducing Writing for Interaction

Section 1. Introducing Writing for Interaction

Chapter 1. Introducing the Information Experience

Introduction

What is the Information Experience?

Summary

Chapter 2. Design and Development Models and Processes

Introduction

What are Design and Development Models?

Development Models

Development Model Phases and Information Experience Design

Working as a Team

Using a Team Decision Matrix

Summary

Section 2: Understanding User Needs

Section 2. Understanding User Needs

Chapter 3. Getting to Know Your Users

Introduction

Understanding Your Users

Identifying Your User Types

Business Applications and Their Users

Consumer Applications and Their Users

Summary

Chapter 4. Gathering Data about Your Users

Introduction

Gathering the User Data

Creating User Surveys

Site Visits

Focus Groups

Talking to Customer Support

Gathering Information From the Internet

Analyzing Your Data

Summary

Chapter 5. Creating Your Personas

Introduction

Creating the Task List

Categorizing User Tasks

Mapping Tasks and Categories to Target Users

Creating User Scenarios

Creating the Persona Biographies

Summary

Section 3: Designing Your Information Experience Strategy

Section 3. Designing Your Information Experience Strategy

Chapter 6. Understanding User Reading Patterns

Introduction

How Do Users Interact with Online Text?

What the Research Tells Us

Readability Scales

Summary

Chapter 7. Applying Usability Principles to Your Writing

Introduction

Understanding Your Users’ Information Needs

Understanding User Attributes

Understanding Information Attributes

Summary

Chapter 8. Creating Writing Guidelines

Introduction

What Is a Style Guide?

Defining Writing Style Guidelines

Typography Guidelines

Defining Guidelines for Each Content Type

Summary

Section 4: Creating Your Information Experience

Section 4. Creating Your Information Experience

Chapter 9. Designing Your Information Strategy

Introduction

Understanding the Workflow Phases

Creating an Information Experience Strategy

Designing the Implementation Model

Defining Rings of Quality

Putting It All Together

Summary

Chapter 10. Writing Text for Interaction

Introduction

The Four A’s of Writing

Mapping Information to the User Workflow

Finding the Right Voice

Writing the User Interface Elements

General Text Guidelines

Summary

Chapter 11. Writing for Diverse Audiences

Introduction

Writing Accessible Content

Writing for International Audiences

Summary

Section 5: Evaluation

Section 5. Evaluation

Chapter 12. Evaluating Your Information Experience

Introduction

What are You Reviewing for?

Planning Your Evaluation Strategy

Evaluation Methods

Summary

Review Check List

Final Summary

Bibliography

Index