NOTES

INTRODUCTION

1.“Microsoft Attention Spans,” 2015.

2.“You Now Have a Shorter Attention Span Than a Goldfish,” Kevin McSpadden, www.time.com, 5/14/15.

CHAPTER 1

1.Scott Spencer, Men in Black, Knopf, 1995.

CHAPTER 2

1.YouTube: “Oprah gives away cars.”

2.www.winstonchurchill.org/resources/speeches/1941-1945-war-leader/103-never-give-in.

3.In Defense of Food, Penguin Press, 2008.

CHAPTER 3

1.Robert Bolton, People Skills, Touchstone, 1986.

CHAPTER 4

1.“Scotts CEO Reprimanded for Language,” The Wall Street Journal, 6/3/13.

2.“Follow My Logic? A Connective Word Takes the Lead,” 5/30/10.

3.“Goodbye Frustration: Pen Put Aside, Roth Talks,” New York Times, 11/17/12.

4.Radicati Group, Email Statistics Report, 2015–2019.

5.InternetSlang.com.

CHAPTER 5

1.Adapted from Naked at Work, Paul Hellman, NAL Trade, 2002.

CHAPTER 6

1.Chip Heath, Dan Heath, Made to Stick, Random House, 2007.

CHAPTER 7

1.“Kurt Vonnegut on the Shapes of Stories,” www.youtube.com.

2.Shell and Moussa, The Art of Woo, Penguin Books, 2007.

3.Richard Ford, Canada, Ecco, 2013.

4.Hellman, Naked at Work.

5.Hellman, “Into the Giga Jungle,” New York Times, 12/26/98.

6.Hellman, “Summer Worries,” Boston Globe, 8/11/89.

7.Hellman, “Me and My Delusions,” appearing in Mirth of a Nation: The Best Contemporary Humor, Michael Rosen, Harper Paperbacks, 2000.

CHAPTER 8

1.New York Times, 6/9/07.

2.I first learned this distinction while working with the Forum Corporation, a premier leadership development company.

CHAPTER 9

1.Harvard Business Review, July–August, 2004.

2.Time, 10/6/14

3.Adam Bryant, “Corner Office,” New York Times, 11/16/13.

4.“The Moment?” Chicago Tribune, 5/9/01.

CHAPTER 10

1.“Fed’s Yellen Sets Course for Steady Bond-Buy Cuts,” Wall Street Journal, 2/11/14.

2.Mark Hulbert, “Bear Markets May Not Be as Ferocious as They Appear,” Wall Street Journal, 3/8/14.

3.“Obama and Congressional Leaders Discuss How to Move on Immigration,” 11/8/14.

4.“From the White House, Beer We Can Believe In,” New York Times, 10/16/12.

5.Theodore White, The Making of the President 1960, Harper Perennial Political Classics, 2009.

6.Alan Lakein, How to Get Control of Your Time and Your Life, Signet, 1989.

7.Douglas Adams, Pan Books, 1979.

CHAPTER 11

1.Lou Cannon, President Reagan: The Role of a Lifetime, Public Affairs, 2000.

2.Michael Palmer, The First Patient, St. Martin’s Press, 2008.

CHAPTER 13

1.“Inside the Galleon Jury Room,” Wall Street Journal, 5/14/11.

2.“Understanding ‘Honest Signals’ in Business,” MIT Sloan Management Review, Fall 2008.

3.“Surgeons’ Tone of Voice: A Clue to Malpractice History,” Surgery, July, 2002.

4.Jim Kuhn, Ronald Reagan in Private: A Memoir of My Years in the White House, Sentinel 2004. (Jim Kuhn was the coat-advocating advisor.)

CHAPTER 14

1.Jory John, “Dear Sir Obama: Presidential Advice,” New York Times, 1/16/09.

2.“A Company Without Email? Not So Fast,” Wall Street Journal, 6/17/14.

3.“For Email Newsletters, a Death Greatly Exaggerated,” New York Times, 6/29/14.

4.Quote from Jason Hirschhorn, CEO, ReDef.

5.Adam Bryant, “Corner Office,” New York Times, 12/5/09.

6.“Grin and Bear It: The Influence of Manipulated Positive Facial Expression on the Stress Response,” Psychological Science, 2012.

7.Amy Cuddy, TED talk: “Your Body Language Shapes Who You Are,” www.ted.com.

8.Calm Energy, Oxford University Press, 2001.

9.davidmaister.com/articles/maisters-laws-of-the-job-search.

10.For additional info, including a self-assessment: Career Anchors, Pfeiffer, 2008.

11.“How I Survived a Shark Attack,” Boston Globe, 8/18/13.

12.“Ask Ariely: On Sports, Giving, and Convenient Accounting,” Wall Street Journal, 9/28/12.

13.“Memo to Staff: Take More Risks,” Wall Street Journal, 3/20/13.

14.“Once Bitten, Twice Shy: Our Exaggerated Fear of Shark Attacks,” The Guardian, 8/6/13.

15.“How to Walk Like a Model,” Wall Street Journal, 3/20/08.

16.Jean Edward Smith, FDR, Random House, 2008.

CHAPTER 15

1.Ernest Hemingway, A Farewell to Arms, Scribner’s, 1929.

2.“On the Record: David Neeleman,” San Francisco Chronicle, 9/12/04.

3.Commencement Address, Boston University, 2006.

4.“The Lesson John Kennedy Learned from the Bay of Pigs,” Time, 4/16/01.

5.Dean Rusk, As I Saw It, Penguin Publishing, 1990.

6.Arthur Schlesinger Jr., A Thousand Days, Houghton Mifflin, 1965.

7.Nancy Gibbs and Michael Duffy, The Presidents Club, Simon & Schuster, 2013.

8.Peter Baker, Days of Fire, Anchor, 2014.

9.Gallup.com, “Americans Rate JFK as Top Modern President,” 11/15/13.

10.“Expectations May Alter Outcomes,” Wall Street Journal, 11/7/03.

11.Warren Bennis, Burt Nanus, Leaders, Harper & Row, 1985

CONCLUSION

1.John Heilemann and Mark Halperin, Game Change, Harper Perennial, 2010.

2.Nate Silver’s FiveThirtyEight, New York Times, 10/8/12.

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