Appendix A. Resources and a Thank-You!

I didn't want to end Your Google Game Plan for Success without providing you won-derful readers with some resources to the tools I've been showing you throughout this book. As you know, I've made many references to this section in virtually every chapter. Some friends tell me that the appendix of a book is a favorite section because of the sheer volume of collected links and resources that an author organizes. I've always remembered that, and I'm happy to be able to collect these references for you.

Getting in Touch with the Author

I want you to reach out to me. Why? Because as I wrote in the introduction of this book, I feel that the author-to-reader connection is something of a lost art, regard-less of what type of book (technical, science fiction, thriller, etc.) a reader owns.

You can feel free to get in touch with me at any time. If you have comments, suggestions, questions, thoughts, or corrections, you can let me know, and I'll get back to you as soon as I can. If you completely disagree with something you've read and have a better, easier way to do it, I'm all ears.

The two best ways to contact me are via e-mail and via my Twitter account. I also have a LinkedIn account, which I invite you to use. I'm very responsive to both e-mail and Twitter, so if you send me a message, you will be responded to (not necessarily at once, but I'll eventually reply to you).

My e-mail address is

[email protected]

My Twitter account ID is

@jtex316

My LinkedIn profile page is

http://www.linkedin.com/in/joeteixeira

I eagerly await your communication!

Thank You, Reader!

Far too often I see manuals, magazines, newspapers, blogs, and books that don't take time to thank their readers not only for purchasing the author's content, but also for taking the time out of their busy lives to actually read it. I promised myself that if I ever authored a book I would make sure there is a personal "Thank You" message from me to you. And here it is!

Thank you so very much for opening the pages of this book, whether you have ordered it online, bought it in your local bookstore, or borrowed it from an office colleague. I truly am honored that you have chosen this book for your library — or that you are simply spending a few minutes flipping through the pages as you wait for someone. It means a lot to me.

Let's get to some resources, shall we? Most of the following links are shortened URLs for your convenience — using a service like bit.ly. They save you from having to use long and ugly URLs for your links. The ones that aren't shortened URLs are self-explanatory. If you don't feel like typing any of these URLs in by hand, simply search for the title of the link on Google. (If you do type them in, be sure to distinguish a character like a lowercase "l" from a number 1. There's not a lot of difference in the printing font.)

Google Resources

The following resources are all under the Google umbrella. In a way, they are "official" resources from the 800-pound gorilla that is Google. If it's on any of these resources, it's the official word.

AdWords Help Forum:

http://bit.ly/9YfqTs

AdWords Online Classroom:

http://bit.ly/9O93WD

Google AdSense:

http://bit.ly/9raB5v

Google AdWords API:

http://bit.ly/bcgMsw

Google AdWords:

http://www.google.com/adwords

Google Analytics Application Gallery:

http://bit.ly/dyz4nJ

Google Analytics Certified Partners (GACP):

http://bit.ly/awgKs6

Google Analytics Developer Docs (Google Code):

http://bit.ly/cBRQAi

Google Analytics Help Center:

http://bit.ly/cOnfvI

Google Analytics Help Forum:

http://bit.ly/beKKaF

Google Analytics IQ Lessons:

http://bit.ly/bLkoAf

Google Analytics Setup Checklist:

http://bit.ly/bzva9f

Google Analytics Tool: URL Builder:

http://bit.ly/djxtoE

Google Analytics YouTube Channel:

http://bit.ly/as2Wf3

Google Analytics:

http://www.google.com/analytics

Google DoubleClick Ad Planner:

http://bit.ly/cD96Za

Google FeedBurner:

http://bit.ly/9H1JHr

Google for Advertisers:

http://bit.ly/b7ulty

Google Insights for Search:

http://bit.ly/axMjXH

Google Labs:

http://bit.ly/aGAMuO

Google Partner Search:

http://bit.ly/dzFoAD

Google Places:

http://bit.ly/9hPt6X

Google Product Search:

http://bit.ly/dfmwbX

Google Search-Based Keyword Tool:

http://bit.ly/9TmZUc

Google Trends:

http://bit.ly/bDeEOJ

Google URL Shortener (Goo.gl):

http://goo.gl/

Google Webmaster Central Help Forum:

http://bit.ly/cUSIqd

Google Webmaster Central Webmaster Guidelines:

http://bit.ly/bsfjr6

Google Webmaster Central:

http://bit.ly/aE7vrs

Google Webmaster Tools API:

http://bit.ly/dBP5Kv

Google Webmaster Tools:

http://bit.ly/9qXrlb

Google Website Optimizer API:

http://bit.ly/d35JMI

Google Website Optimizer Articles on Website Optimization:

http://bit.ly/ato8Vu

Google Website Optimizer Authorized Consultants:

http://bit.ly/c6e4aQ

Google Website Optimizer Help Forum:

http://bit.ly/d5oYC9

Google Website Optimizer Help:

http://bit.ly/dcnLaL

Google Website Optimizer Technology Partners:

http://bit.ly/aXkkFB

Google Website Optimizer Tutorials & Videos:

http://bit.ly/96ZoO5

Google Website Optimizer:

http://www.google.com/websiteoptimizer

Google YouTube Business Channel:

http://bit.ly/dCS0Ii

Google YouTube Webmaster Central Channel:

http://bit.ly/aGfvyo

Seminars for Success:

http://bit.ly/c0H0AF

Non-Google Resources

There are plenty of non-Google resources out there, from marketing platforms to tools to social-media measurement websites. Bookmark some of these great resources for future use.

4Q Online Survey:

http://www.4qsurvey.com/

Acquisio:

http://bit.ly/bUySSu

Alterian:

http://www.alterian.com/

AppClix:

http://www.mobilytics.net/

Ask Sponsored Listings:

http://sponsoredlistings.ask.com/

Atlas:

http://bit.ly/9Tf35l

AWStats:

http://bit.ly/bW1Zvu

Bango Mobile Analytics:

http://www.bango.com/mobileanalytics

BidRank:

http://bit.ly/9sHL3p

Bit.ly:

http://bit.ly

Business.com Ad Center:

http://bit.ly/bW2r1D

clickdensity:

http://www.clickdensity.com/

ClickTale:

http://www.clicktale.com/

Compete:

http://www.compete.com/

Coremetrics:

http://www.coremetrics.com/

CrazyEgg:

http://www.crazyegg.com/

ForeSee Results:

http://www.foreseeresults.com/

Free Online Surveys:

http://www.freeonlinesurveys.com/

GoStats:

http://gostats.com/

HitsLink:

http://www.hitslink.com/

Hitwise:

http://www.hitwise.com/

Kampyle:

http://www.kampyle.com/

Keyword Spy:

http://bit.ly/bAzUJA

Klout:

http://www.klout.com/

Lyris (ClickTracks):

http://bit.ly/9zVP5k

MailChimp:

http://www.mailchimp.com/

MetaSun:

http://www.metasun.com/

Microsoft AdCenter:

https://adcenter.microsoft.com/

NetSuite:

http://bit.ly/cpG5Jt

Omniture Test&Target:

http://bit.ly/ale7Xd

Omniture:

http://www.omniture.com/

OneStat:

http://www.onestat.net/

Opentracker:

http://www.opentracker.net/

Ow.ly:

http://ow.ly

PercentMobile:

http://www.percentmobile.com/

Piwik:

http://piwik.org/

PowerMapper:

http://www.powermapper.com/

RexSwain:

http://www.rexswain.com/

Sales Force:

http://bit.ly/9wmXUO

SearchForce:

http://bit.ly/bhPn7r

SiteScan:

http://bit.ly/aH32J0

SiteSpect:

http://www.sitespect.com/

Splunk:

http://www.splunk.com/

StatCounter:

http://www.statcounter.com/

SurveyMonkey:

http://www.surveymonkey.com/

Tiny:

http://tiny.cc/

Trellian Keyword Discovery:

http://bit.ly/9ASMPV

Twitalyzer:

http://www.twitalyzer.com/

Unica:

http://www.unica.com/

VisiStat:

http://www.visistat.com/

Web Analytics Solution Profiler (WASP):

http://bit.ly/cYSNMA

Webtrends:

http://www.webtrends.com/

Woopra:

http://www.woopra.com/

Yahoo! Advertising:

http://advertising.yahoo.com/

Yahoo! Web Analytics:

http://bit.ly/aqtTbT

Zoho:

http://www.zoho.com/

Zoomerang:

http://www.zoomerang.com/

Blogs to Subscribe To

There are a lot of great, influential, and intelligent people in our industry who have taken the time to share their thoughts to the world about all things concerning online marketing, web analytics, site optimization, and more. You should subscribe to as many of these blogs as you possibly can to expand your knowledge and learn all about what the leaders of our industry are doing.

Actionable Analytics:

http://bit.ly/9sm8r0

AdWords API Blog:

http://bit.ly/dhjZrP

Analytics Advice:

http://bit.ly/d5XDVe

Analytics Talk:

http://bit.ly/cmkGW5

BG Theory:

http://bit.ly/afAbpm

Blast Advanced Media:

http://bit.ly/a4jxHK

ClickTale Blog:

http://bit.ly/bbS6gk

ClickZ:

http://bit.ly/dtXw45

Copy Blogger:

http://bit.ly/aIhATe

Duct Tape Marketing:

http://bit.ly/bY6Bwr

Econsultancy:

http://bit.ly/aKYEkt

E-Nor Blog:

http://bit.ly/ah2uZt

Google Analytics Blog:

http://analytics.blogspot.com/

Google Analytics Results:

http://bit.ly/aWz4Rt

Google Conversion Room Blog:

http://bit.ly/aycafO

Google Website Optimizer Tricks:

http://bit.ly/d4JR3X

Grok Dot Com (FutureNow):

http://bit.ly/a7iPTj

I ♡ Split Testing:

http://bit.ly/aJi0Yz

Immeria:

http://bit.ly/dyLGig

Inside AdWords:

http://adwords.blogspot.com/

Juice Analytics:

http://bit.ly/cnnGHC

Junk Charts:

http://bit.ly/99h6FR

KISSmetrics:

http://bit.ly/dxotjj

LunaMetrics:

http://bit.ly/dnZNIC

Marketing Pilgrim:

http://bit.ly/aJtujP

Measuring Success:

http://bit.ly/cbvCvx

Michael Whitaker's Web Analytics Blog:

http://bit.ly/a0Uf4P

Mobile Analytics Today:

http://bit.ly/dnAH9T

Occam's Razor by Avinash Kaushik:

http://www.kaushik.net/avinash/

Omniture Industry Insights:

http://bit.ly/bsU7m4

Online-Behavior:

http://bit.ly/9SQevL

Pay Per Click Universe:

http://bit.ly/durjRG

PPC Blog:

http://bit.ly/cT57E8

PPC Blog (UK):

http://bit.ly/cZDidK

Rich Page:

http://bit.ly/bfrukl

ROI Revolution:

http://bit.ly/cfHTkz

Search Engine Guide:

http://bit.ly/cU20pa

Search Engine Land:

http://searchengineland.com/

The Official Google Website Optimizer Blog:

http://bit.ly/caRP1V

Visual Revenue:

http://bit.ly/9hjVX8

VKI Studios:

http://bit.ly/9JVQWh

Web Analytics Demystified:

http://bit.ly/aATkJS

Web Analytics World:

http://bit.ly/aEm6PP

Web Analytics, Behavioral Targeting and Optimization:

http://bit.ly/9uMNmd

WebShare:

http://bit.ly/9wt6rc

Webtrends:

http://bit.ly/dnJ2I0

Yahoo! Web Analytics:

http://bit.ly/ar6HgI

Most if not all of the companies and people who are in charge of and write content for these resources have Twitter accounts. Simply go to www.google.com and search for these resources with the word "Twitter" in your search query to find the resources' Twitter accounts.

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