Cover image for Writing Winning Business Proposals, Third Edition

Writing Winning Business Proposals, Third Edition

Author Joe Romano , Shervin Freed , Richard Freed
Release Date: 2010/10/01
ISBN: 9780071742320
Topic:
0%
33
Chapters
0-1
Hours read
0k
Total Words
    Start Reading Now    
       Add to Wishlist       
View table of contents

Book Description

Winning proposals that turn prospects into clientsBased on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, Writing Winning Business Proposals features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal.Thoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand.

Table of Contents

  1. Cover Page
  2. Writing Winning Business Proposals
  3. Copyright
  4. Contents
  5. Preface
  6. Introduction
  7. PART 1 Proposal Logics
    1. CHAPTER 1 Understanding Generic Structure Logic
    2. CHAPTER 2 Understanding the Baseline Logic
    3. CHAPTER 3 Aligning the Baseline Logic
    4. CHAPTER 4 Using a Measurable-Results Orientation
    5. CHAPTER 5 Using Logic Trees to Construct Your Methodology
  8. PART 2 Proposal Psychologics
    1. CHAPTER 6 Analyzing the Buyers
    2. CHAPTER 7 Identifying, Selecting, and Developing Themes: Determining What to Weave in Your Web of Persuasion
    3. CHAPTER 8 Green Team Reviews: Collaborating to Improve Your Odds of Winning
  9. PART 3 Proposal Preparation
    1. CHAPTER 9 Writing the Situation and Objectives Slots
    2. CHAPTER 10 Writing the Methods Slot
    3. CHAPTER 11 Writing the Qualifications Slot
    4. CHAPTER 12 Writing the Benefits Section
    5. CHAPTER 13 Writing the Fees Slot
    6. CHAPTER 14 Summary: The Proposal Development Process
  10. APPENDIX A Paramount Consulting’s Proposal Opportunity at the ABC Company: A Case Study
  11. APPENDIX B Worksheets
  12. APPENDIX C Paramount’s Proposal Letter to the ABC Company
  13. APPENDIX D Internal Proposals (Make Certain They’re Not Reports)
  14. APPENDIX E A Few Comments About Writing Effective Sentences (and Paragraphs)
  15. APPENDIX F Using the Right Voice: Determining How Your Proposal Should “Speak”
  16. APPENDIX G Reading RFPs
  17. APPENDIX H A Worksheet for Qualifying Your Lead
  18. Notes and Citations
  19. Index
18.118.1.158