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The Magic That Makes Customer Experiences Stick
Author Stefan Thomke
Research has shown that memorable experiences can drive customer decisions as much as price and functionality. Yet there have been few meaningful improvements in customer experience over time. The missing ingredient? Emotion. Customers want their choices to align a....
Release Date 2019/08 -
The Complete Project Manager, 2nd Edition
Author Alfonso Bucero , Randall Englund
The Complete Project Manager, 2nd Edition updates a respected textbook on project management soft skills to include project management's most vital new trends: agile methods, delivering business value, respecting ethics, and managing diversity. This is a clas....
Release Date 2019/08 -
Author Jeff Sutherland , James O. Coplien
Building a successful product usually involves teams of people, and many choose the Scrum approach to aid in creating products that deliver the highest possible value. Implementing Scrum gives teams a collection of powerful ideas they can assemble to fit their needs and m....
Release Date 2019/08 -
Agile for Instructional Designers: Iterative Project Management to Achieve Results
Author Megan Torrance
Discover Agile for Better Instructional DesignTo serve business needs amid greater volatility and uncertainty in the workplace, learning and development professionals need project management methods that can keep up. Enter Agile.Popular in the software development ....
Release Date 2019/08 -
Author Ralph Fernando
Ralph Fernando is a business leader, consultant and writer. He draws together strategy, operations and technology experience earned on an international stage, where he focuses on value creation in private, public and voluntary organisations.Ralph recognises that the boundaries between functional dis....
Release Date 2019/07 -
The Experience-Centric Organization
Author Simon David Clatworthy
Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal cu....
Release Date 2019/07 -
Author Gilles N'Goala , Virginie Pez-Perard , Isabelle Prim-A
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer cust....
Release Date 2019/07 -
Managing Technology and Product Development Programmes
Author Peter Flinn
An authoritative guide to new product development for early career engineers and engineering studentsManaging Technology and Product Development Programmes provides a clear framework and essential guide for understanding how research ideas and new technologies are ....
Release Date 2019/05 -
Author Steven Haines
Advance in your product management career and create innovative products that customers love! Regardless of industry or sector, to compete in today’s business world, product managers must understand how their customer’s preferences change, how technology evolves, a....
Release Date 2019/05 -
Author Jerry Z. Muller
How the obsession with quantifying human performance threatens business, medicine, education, government—and the quality of our livesToday, organizations of all kinds are ruled by the belief that the path to success is quantifying human performance, publicizing the....
Release Date 2019/04 -
High Value Fermentation Products, Volume 1
Author Asha Chaubey , Vikash Babu , Saurabh Saran
Green technologies are no longer the “future” of science, but the present. With more and more mature industries, such as the process industries, making large strides seemingly every single day, and more consumers demanding products created from green technologies,....
Release Date 2019/04 -
Author Stephen Pacinelli , Ethan Beute
Accelerate sales and improve customer experienceEvery day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the shee....
Release Date 2019/04 -
Why Customers Leave (And How to Win Them Back)
Author David Avrin
Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of....
Release Date 2019/04 -
Author Christian Terwiesch , Nicolaj Siggelkow
Business Models for Transforming Customer RelationshipsWhat if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if ....
Release Date 2019/04 -
Embarrassment of Product Choices 2
Author Michel Millot
Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy b....
Release Date 2019/04 -
The Concise PRINCE2® - Principles and Essential Themes, 3rd Edition
Author Colin Bentley
This guide explains the fundamental principles of PRINCE2 2017, enabling you to review essential themes before taking your PRINCE2 Foundation exam. Following accreditation, it serves as a reference guide to help you manage ongoing PRINCE2 projects within your organ....
Release Date 2019/03 -
Managerial Communication for Organizational Development
Author Professor Emeritus Jeanette S. Martin , Professor Reginald L. Bell
Managerial Communication for Organizational Development provides clarity for top, middle, and frontline managers on paramount communication issues It helps them anticipate and respond to communication challenges managers face daily. Challenges occur rapidly and with....
Release Date 2019/03 -
Managerial Communication for Professional Development
Author Professor Emeritus Jeanette S. Martin , Professor Reginald L. Bell
Managerial Communication for Professional Development offers a unique functions approach to managerial skills.It explores what the communication managers actually do in business across the planning, organizing, leading, and controlling functions when p....
Release Date 2019/03 -
Author Dr. Alan S. Gutterman
A wide range of conceptualizations of "management" have been offered and it is often difficult for managers to fully understand their roles within the organization; however, managers striving for effectiveness would do well to invest effort into understanding the f....
Release Date 2019/03 -
Lead With Your Customer, 2nd Edition:Transform Culture and Brand into World-Class Excellence
Author J. Jeff Kober , Mark David Jones
Your one-stop shop for world-class resultsThe most admired organizations in the world have the same basic resources that you have—offices, computers, pencils, pens, phones, Internet, people. The primary difference is the way they use those resources. How do success....
Release Date 2019/02 -
Author Isabella Villani
Your customers are your future.Smartphones, social media and the internet have given customers access to more information than ever before. If your business fails them, they will switch to your competitor and never return. So how do you keep them? By mapping their ....
Release Date 2018/12 -
What's Your Competitive Advantage?
Author Paul Raspin , Cliff Bowman
What's Your Competitive Advantage? Show and hide more
Release Date 2018/12 -
Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers
Author Oscar Santolalla
Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies taught in....
Release Date 2018/12 -
Navigating Hybrid Scrum Environments: Understanding the Essentials, Avoiding the Pitfalls
Author Frederik M. Fowler
Know the details of each part of Scrum so you can understand the purpose each part serves in the framework. Many books describe the “what” part of Scrum, but few explain the “why." Every part of the Scrum framework is important. You need to know the purpose behind ....
Release Date 2018/12 -
Great Big Agile: An OS for Agile Leaders
Author Jeff Dalton
Big Agile leaders need an empirical, "high-trust" model that provides guidance for scaling and sustaining agility and capability throughout a modern technology organization. This book presents the Agile Performance Holarchy (APH)—a "how-ability" model that pro....
Release Date 2018/12 -
Consider Culture When Implementing Agile Practices
Author Tabitha L. James , Kannan Mohan , Jongwoo Kim , Lan Cao , Balasubramaniam Ramesh
Adopting agile development practices helps organizations to bring their products and services to market quickly and respond to market changes. In an increasingly global business landscape, taking the time to address cultural differences when implementing agile is c....
Release Date 2018/11 -
Author Jamie Lynn Cooke
Now in its second edition, The Power of the Agile Business Analyst has expanded to include new Agile methods that have emerged or gained prominence since the first edition. Buy this book to learn how to revolutionise your Agile development and increase the va....
Release Date 2018/11 -
Author Susanne Pejstrup , Vibeke Fladkjaer Nielsen
Responding to a recent surge in interest, this is the first book to comprehensively address how Lean thinking and tools can be implemented in agriculture. This handbook breaks down barriers, clearly showing how techniques originally developed for use in factories wo....
Release Date 2018/10 -
Lean Development and Innovation
Author Luciano Attolico
Using Toyota's principles for product and process development, this book focuses the implementation of the Lean system during the past 10 years in dozens of corporations across various industries. The book highlights all steps on the journey from common trouble are....
Release Date 2018/10