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Author Jessie Stricchiola , Stephan Spencer , Eric Enge , Rand Fishkin
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ran....
Release Date 2012/03 -
Tire and Vehicle Dynamics, 3rd Edition
Author Hans Pacejka
The definitive book on tire mechanics by the acknowledged world expertCovers everything you need to know about pneumatic tires and their impact on vehicle performance, including mathematic modeling and its practical applicationWritten by the acknowledged world autho....
Release Date 2012/04 -
Outsmarting Social Media: Profiting in the Age of Friendship Marketing
Author Evan Bailyn
The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn expl....
Release Date 2012/04 -
Social Media and Public Relations: Eight New Practices for the PR Professional
Author Deirdre K. Breakenridge
In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.....
Release Date 2012/04 -
Author Lee Odden
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategyOptimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility....
Release Date 2012/04 -
Advanced Google AdWords, 2nd Edition
Author Brad Geddes
Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guideAdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly a....
Release Date 2012/04 -
Author Frank Eliason
A guide to refocusing your business on those who matter most: customers and employees.Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get insta....
Release Date 2012/04 -
Social Media Marketing For Dummies, 2nd Edition
Author Stephanie Diamond , Shiv Singh
Get the last word on the most up-to-date social media marketing techniquesIf you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, i....
Release Date 2012/04 -
Media Composer® 6: Professional Picture and Sound Editing
Author Woody Lidstone
MEDIA COMPOSER 6: PROFESSIONAL PICTURE AND SOUND EDITING will give you the skills and in-depth, under-the-hood knowledge you need to distinguish yourself as a true editing professional and go for the high-profile jobs you want. With the step-by-step guidance in this....
Release Date 2012/04 -
Author Michael Kuhlmann
A quicker way to build communities, engage members and promote your site with this book and ebook.Integrate automated key marketing techniquesExamine analytical data to measure social engagementUnderstand the core principles of establishing meaningful social connect....
Release Date 2012/04 -
The Hidden Agenda: A Proven Way to Win Business and Create a Following
Author Kevin Allen
Each of us pitches ideas every day. Regardless of what idea we’re selling—or who we’re selling it to—it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of t....
Release Date 2012/04 -
Navigating Social Media Legal Risks: Safeguarding Your Business
Author Robert McHale
The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys!You already know social media can help you find customers, strengthen relationships, and build you....
Release Date 2012/05 -
Understanding SEO: Building a Foundation for Long Term Success
Author Melanie Mitchell
The web’s more crowded than ever – and that means Search Engine Optimization is more critical than ever. All too often, SEO is viewed as a mysterious “black art” – but it doesn’t need to be. In Understanding SEO: Building a Foundation for Long Term Success, leading ....
Release Date 2012/05 -
Author Melanie Mitchell
In SEO & PPC: Better Together, Melanie Mitchell shows how to use search engine optimization (SEO) and pay-per-click (PPC) together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more co....
Release Date 2012/05 -
Reading the Room: Group Dynamics for Coaches and Leaders
Author David Kantor
Praise for Reading the Room"If you believe, as I do, that tackling our toughest problems in organizations and societies will require significant advances in the human domain of how we think and interact, then you will find this book a wonderful resource for a health....
Release Date 2012/05 -
Author John Chen
Use technology to increase loyalty and productivity in your employees50 Digital Team-Building Games offers fun, energizing meeting openers, team activities, and group adventures for business teams, using Twitter, GPS, Facebook, smartphones, and other technology. The....
Release Date 2012/05 -
Website Optimization: An Hour a Day
Author Rich Page
Captivate your website visitors, supercharge your conversion rates and beat your online competition!This hands-on resource steps you through the tools, best practices, test ideas and strategies needed to effectively optimize and improve any kind of website and gener....
Release Date 2012/05 -
The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition
Author Lon Safko
The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to re....
Release Date 2012/05 -
Social Business By Design: Transformative Social Media Strategies for the Connected Company
Author Jeff Dachis , Peter Kim , Dion Hinchcliffe
From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies.Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based....
Release Date 2012/05 -
Mastering Story, Community and Influence: How to Use Social Media to Become a Socialeader
Author Jay Oatway
Your digital presence tells the story of who you are... so what should you be saying?In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it's difficult to connect with the people who matter most....
Release Date 2012/05 -
Author Lori Calcott , Bart Weller
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords wil....
Release Date 2012/05 -
Working the Crowd - Social media marketing for business Second edition
Author Eileen Brown
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent r....
Release Date 2012/05 -
Microsoft Dynamics AX 2012 Development Cookbook
Author Mindaugas Pocius
Customizing Dynamics AX to suit the specific needs of an organization is plain sailing when you use this cookbook of modifications. With more than 80 practical recipes it’s the perfect handbook for all Dynamics AX developers.Develop powerful, successful Dynamics AX ....
Release Date 2012/05 -
Advertising for People Who Don't Like Advertising
Author Kesselskramer
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communi....
Release Date 2012/05 -
The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers
Author Traci Browne
Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide....
Release Date 2012/06 -
Social Media Metrics For Dummies
Author Leslie Poston
Discover how to gauge your online success based on social media metricsWith so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social medi....
Release Date 2012/06 -
Service Availability: Principles and Practice
Author Francis Tam , Maria Toeroe
Our society increasingly depends on computer-based systems; the number of applications deployed has increased dramatically in recent years and this trend is accelerating. Many of these applications are expected to provide their services continuously. The Service Ava....
Release Date 2012/06 -
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
Author Kyle Lacy , Erik Deckers
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use ....
Release Date 2012/07 -
Twitter 101: Everything You Need to Know about Twitter Marketing
Author Lauren Dugan
Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepr....
Release Date 2012/07 -
Author Shaun Varga
In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters. Brilliant Pitch will ....
Release Date 2012/07