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Author David Amerland
Optimize Your Sites for Today’s Radically New Semantic SearchBreakthrough “semantic search” techniques are already transforming Google™’s search results. If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what....
Release Date 2013/06 -
Great Customer Service on the Telephone
Author Kristen Anderson
First impressions are often lasting impressions. How customers are treated on the phone can quickly turn them into either an ex-customer or a customer for life. This thorough, quick-reading guide shows anyone who uses the phone -- from salesperson to manager to sec....
Release Date 1992/11 -
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Author Josh Bernoff , Charlene Li
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broade....
Release Date 2011/06 -
Author Scott Brinker
Apply software-inspired management concepts to accelerate modern marketingIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the....
Release Date 2016/03 -
Author Max Altschuler
Stay ahead of the sales evolution with a more efficient approach to everythingHacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies buil....
Release Date 2016/05 -
Hands-On Guide to Windows Media
Author Joe Follansbee
Hands-On Guide to Windows Media is a practical guide that teaches how to distribute audio and video efficiently and effectively over computer networks. This book enables you to get up and running quickly and focuses on one of the most popular tools in the stre....
Release Date 2012/09 -
Hands-On Low-Code Application Development with Salesforce
Explore a wide range of low-code tools in the Salesforce platform for building customized CRM applications without writing any codeKey FeaturesCreate apps with a rich user experience without paying for costly developersLeverage Salesforce Lightning Platform's declarative features to build professio.... -
Author Gary R. Sisson
On-the-Job Training (OJT) is the single most used training method in organizations today. But it is also the most misused-because very few of those doing OJT are ever trained how to do it. In Hands-On Training Gary Sisson draws on his thirty-five years of experience....
Release Date 2001/01 -
Harvard Business Review on Increasing Customer Loyalty
Author Harvard Business Review
How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives,....
Release Date 2011/04 -
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Author James C. Anderson , Manish Goyal , Andris Zoltners , Philip Kotler , Harvard Busines
Sales isn’t about pushing products or being efficient; it’s about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and sele....
Release Date 2017/05 -
Author Michael Weiss , Andrew Rohm
One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts ....
Release Date 2014/07 -
Here's the Pitch: How to Pitch Your Business to Anyone, Get Funded, and Win Clients
Author Martin Soorjoo
Advice for every pitch situation a modern day entrepreneur will encounterWhether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's ....
Release Date 2012/03 -
Author Hillel Glazer
Companies in highly regulated industries face unique challenges in optimizing business performance and profitability while maintaining strong governance and regulatory adherence. In this start-to-finish guidebook, leading business performance consultant Hillel Glaze....
Release Date 2011/09 -
Highly Effective Marketing Analytics
Author Mu Hu
Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.The book reveals why marketing analytics has not yet kept th....
Release Date 2019/12 -
Author Paul M. Rand
WHAT DO YOU TRUST MORE AN ADVERTISEMENT OR A FRIEND?Seize the power of today’s most powerful marketing tool WORD OF MOUTHAccording to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. ....
Release Date 2013/08 -
Home Automation Made Easy: Do It Yourself Know How Using UPB, INSTEON, X10, and Z-Wave
Author Dennis C. Brewer
Absolutely no experience needed!Make your home smarter, safer, and more fun—and save money, too! Home automation is finally practical, useful, and easy! Now, you can control your home exactly the way you want to, without paying monthly fees. This book shows how to d....
Release Date 2013/11 -
Author Sid Davis
You’ve done all you can to make sure you love your home -- but now that you’ve decided to sell, you need your potential buyers to love it even more. Home Makeovers That Sell offers everything from last-minute cleaning checklists and staging strategies to inex....
Release Date 2006/11 -
How Customers View Self-service Technologies
Author Joel E. Collier , Sheryl E. Kimes
Consumers are not running away from self-service options — just poorly implemented ones. Managers often underestimate customer’s need for employee interaction during a self-service experience, as well as customer desires for convenience and for transact....
Release Date 2015/10 -
How Should Companies Talk to Customers Online?
Author Grant Packard , Sarah G. Moore , Brent McFerran
Digital customer service is becoming more widely adopted, but one place it falls short is in the language and phrases it uses. Many digital service platforms use words that alienate customers rather than engage them; selecting customer-centric language for chatbots....
Release Date 2018/11 -
Author Alan Pipes
There are books on the nuts and bolts of web design and there are books about website aesthetics, showcasing examples of good design. How to Design Websites contains the essentials of both, addressing the skillsets required to produce websites that are functional an....
Release Date 2011/10 -
Author Nancy Friedman
Faced with the challenge of developing effective customer service training? Not sure where to start? Whether you are a novice at the customer service game or an experienced facilitator, this book will make the development process fun and a whole lot easier. How to G....
Release Date 2008/01 -
How to Have the Best Employees (Collection)
Author David Russo , Douglas A. Klein , David Sirota
The Enthusiastic Employee is an action-oriented book that helps companies obtain more from workers. The basic premise is that under the right kind of leadership, the more one side wins in a collaborative relationship, the more¿the other side wins too. The book is he....
Release Date 2013/08 -
How to Integrate Social Media into Your Marketing Plan
Author Dr. Reshma Shah , Jamie Turner
This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.Make sure your social media ini....
Release Date 2010/09 -
Author Jason Fox
Unlock progress through doubt and uncertaintyThe biggest threat facing modern business is the sheer complexity of an uncertain future. That, and the fact that everyone is busy. Too busy for progress.Workplace cultures have become cursed with efficiency. And so when....
Release Date 2016/05 -
Author Jo Owen
This book is your essential guide to the theory and practice of leadership. Whatever your level in an organisation, this is your practical handbook for getting to the top and staying there. Anyone can learn to be a great leader. And everyone can learn to lead bett....
Release Date 2018/04 -
How to Make Money with Mobile Media
Author Jamie Turner
Why mobile media is right for your business--and quick, easy, low-cost ways to get started right now!Mobile media is right for your business if you want to attract new customers...drive existing customers to come back more frequently...distribute coupons inexpensive....
Release Date 2010/10 -
How to Make Money with Social Media Optimization
Author R. Scott Corbett
Master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits.The steep growth of online social networking sites like Facebook, Twitter, and LinkedIn marks the biggest shift in....
Release Date 2011/03 -
Author Dr. Reshma Shah , Jamie Turner
This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques fo....
Release Date 2010/09 -
Author Reshma Shah , Jamie Turner
Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have uns....
Release Date 2014/08 -
How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI
Author Nichole Kelly
Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly Think social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Thin....
Release Date 2012/10