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Social Customer Experience: Engage and Retain Customers through Social Media
Author Joe Cothrel , Dave Evans
Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans's earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 w....
Release Date 2014/04 -
Author Soumitra Dutta , Lutz Finger
Social media and CRM data are potentially rich sources of market research data. Capabilities such as Facebook Graph hold the potential to enable us to know more about targeted groups of people than ever before, and some companies are leveraging their CRM data to ma....
Release Date 2018/02 -
Author Jon Ferrara , Stephanie Diamond , Kyle Lacy
Discover great ways to engage your customers through the social webSocial CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business ....
Release Date 2013/01 -
Social Collaboration For Dummies
Author David F. Carr
Realize the potential of social collaboration in business with this easy-to-understand guideSocial media have proven to be an engaging and addictive mode of communication and information gathering for users on a personal level. However, by applying that same philoso....
Release Date 2013/10 -
Social Business By Design: Transformative Social Media Strategies for the Connected Company
Author Jeff Dachis , Peter Kim , Dion Hinchcliffe
From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies.Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based....
Release Date 2012/05 -
Author Art Sobczak
Master cold-calling and eliminate rejection foreverIn the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer, Art Sobczak packs even more powerful insight into what many people fear: prospecti....
Release Date 2020/06 -
Smart Business, Social Business: A Playbook for Social Media in Your Organization
Author Aaron Lewis , Michael Brito
This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen:Proven solutions for the real people, process, and technology obst....
Release Date 2011/07 -
Small Business Marketing Strategies All-In-One For Dummies
Author Consumer Dummies
6 Books in 1Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth an....
Release Date 2016/05 -
Sitecore Cookbook for Developers
Author Yogesh Patel
Over 70 incredibly effective and practical recipes to get you up and running with Sitecore developmentAbout This BookBuild enterprise-level rich websites quickly and deliver the best possible content management to your websiteGet maximum usage of functionalities li....
Release Date 2016/04 -
Author Paul Barnett
The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to different channel....
Release Date 2016/01 -
Shifting from YouTube to Ustream and Beyond
Author Michael Tasner
This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097), by Michael Tasner. Available in print and digital formats.Go beyond YouTube: use Ustream.TV to deepen user interact....
Release Date 2010/07 -
SharePoint 2013 WCM Advanced Cookbook
Author John Chapman
Take your understanding and usage of SharePoint to the highest levels with this fantastic set of recipes. From sophisticated branding to custom page layouts, it’s the ultimate in web content management.In DetailSharePoint 2013 Server includes new and improved featur....
Release Date 2014/01 -
Share This Too: More Social Media Solutions for PR Professionals
Author Stephen Waddington , Rob Brown , Chartered Institute of Public Relations
The follow up to Share This: The Social Media Handbook for PR Professionals.Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques t....
Release Date 2013/10 -
Seven Deadliest Social Network Attacks
Author Richard Perez , Carl Timm
Seven Deadliest Social Network Attacks describes the seven deadliest social networking attacks and how to defend against them. This book pinpoints the most dangerous hacks and exploits specific to social networks like Facebook, Twitter, and MySpace, and provides a c....
Release Date 2010/06 -
Author Jeff Saperstein , Hunter Hastings
This is a must-read for anyone trained in traditional process improvement or business architecture. In surprisingly clear language this book lays out the essentials of service thinking, and how the service paradigm transforms the way in which organizations inno....
Release Date 2014/01 -
Service Science: The Foundations of Service Engineering and Management
Author Robin G. Qiu
Features coverage of the service systems lifecycle, including service marketing, engineering, delivery, quality control, management, and sustainmentFeaturing an innovative and holistic approach, Service Science: The Foundations of Service Engineering and Management ....
Release Date 2014/07 -
Service Orient or Be Doomed!: How Service Orientation Will Change Your Business
Author Ronald Schmelzer , Jason Bloomberg
Introducing service orientation as a vision and philosophy that can impact a business, this innovative new book equips the reader to:Best use technology resources to meet goalsUnleash their "inner nerd" to embrace IT as part of their business as a wholeAddress the "....
Release Date 2006/03 -
Author Wei-Lun Chang
The shifting focus of service from the 1980s to 2000s has proved that IT not only lowers the cost of service but creates avenues to enhance and increase revenue through service. The new type of service, e-service, is mobile, flexible, interactive, and interchan....
Release Date 2014/01 -
Service Management for Dummies®
Author Marcia Kaufman , Judith Hurwitz , Robin Bloor , Fern Halper
Manage your business from a services perspectiveWhat if technology was designed to serve the business — every time? That's service management! Done properly, it can make everybody happy — the customer, the service provider, and the business owner. Understand the va....
Release Date 2009/06 -
Service Management and Marketing: Managing the Service Profit Logic, 4th Edition
Author Christian Gronroos
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in t....
Release Date 2016/01 -
Service Level Manager - Careers in IT service management
Author John Sansbury
Service level management provides a framework in which IT services are defined, agreed upon and delivered. The role of service level manager is a critical one in that the agreements negotiated with customers should inform most if not all of the activities of the se....
Release Date 2017/07 -
Service Intelligence: Improving Your Bottom Line with the Power of IT Service Management
Author Sharon Taylor
Get the Right IT Services, on the Right terms, Without Hassles or OverpayingTo gain the full benefits of technology–and avoid the staggering costs of technology failure–you must manage IT with vision, direction, and expertise. Only one set of methods is robust enoug....
Release Date 2011/08 -
Author Lars Witell , Gary R. Schirr , Per Kristensson , Anders Gustafsson
All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees. The questions posed in the book are: (1) How is it growi....
Release Date 2016/04 -
Author Jeff Toister
Customer service goals have been articulated, messages drilled, and incentive programs created. But many employees still deliver lackluster service. What does it take to get them functioning as stellar frontline representatives of the company? Rather than offering ....
Release Date 2012/11 -
Service Excellence in Organizations, Volume II
Author Fiona Urquhart
This book explores the basic tenets of service excellence, opening to distinguish customer service from service excellence, and explore the driving aspects of strategy and philosophy.The brand promise to customers creates expectations; hooks targeted and segmented ....
Release Date 2019/06 -
Service Excellence in Organizations, Volume I
Author Fiona Urquhart
This book explores the basic tenets of service excellence, opening to distinguish customer service from service excellence, and explore the driving aspects of strategy and philosophy.The brand promise to customers creates expectations; hooks targeted and segmented ....
Release Date 2019/06 -
Service Design with Applications to Health Care Institutions
Author Oscar Barros
This book is a sequel to Business Engineering and Service Design, published by this editorial, which provides the foundations of Business Engineering; it is dedicated to health care, presenting our view of the foundations for the design of institutions that provide....
Release Date 2016/12 -
Author Ben Reason , Lavrans Løvlie , Andy Polaine
Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesse....
Release Date 2013/03 -
Service Availability: Principles and Practice
Author Francis Tam , Maria Toeroe
Our society increasingly depends on computer-based systems; the number of applications deployed has increased dramatically in recent years and this trend is accelerating. Many of these applications are expected to provide their services continuously. The Service Ava....
Release Date 2012/06 -
Author Steve Baron
This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the encyclopedic approach, the text focuses on the two main issues of interest to managers who deal with overseas operations. The fir....
Release Date 2013/12