-
Fundamentals of CRM with Dynamics 365 and Power Platform
Author Nicolae Tarla
Explore the latest features of Dynamics 365 and Power Platform's out-of-the-box tools to build custom business solutions for your organizationKey FeaturesDiscover impressive Dynamics 365 features to transform your business and increase productivityLeverage the platform'....
Release Date 2020/10 -
Social Media and Public Relations: Eight New Practices for the PR Professional
Author Deirdre K. Breakenridge
In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.....
Release Date 2012/04 -
Author Michael Miller
Learn Facebook, Twitter, Instagram, LinkedIn, Pinterest, Skype, and More!My Social Media for Seniors helps you learn what social media is all about, and how to use it to connect with friends, families, and more. The full-color book provides a general overview of wh....
Release Date 2015/11 -
101 Ways to Improve Customer Service: Training, Tools, Tips, and Techniques
Author Ukens , Lorraine L. , Team-ing with Success , Glen Arm , Maryland
101 Ways to Improve Customer Service provides a variety of training and development interventions that can be put to use right now with frontline service employees. Your customer service representatives directly influence the perception that customers have of your p....
Release Date 2007/02 -
Author Lars Witell , Gary R. Schirr , Per Kristensson , Anders Gustafsson
All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees. The questions posed in the book are: (1) How is it growi....
Release Date 2016/04 -
Modernizing Enterprise CMS Using Pimcore
A practical guide to developing, administering, and scaling content management solutions in your organization for supporting digital transformation using PimcoreKey FeaturesKick-start your CMS career by preparing for Pimcore developer certificationsCreate custom websites with a rich digital experien.... -
Security Risks in Social Media Technologies
Author Alan Oxley
Security measures can be used by management, IT staff, and users in participatory/collaborative service provision within the public sector. Security Risks in Social Media Technologies explores this use. Topics are targeted, and issues raised and lessons learnt are a....
Release Date 2013/07 -
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Author Carlye Adler , Andy Smith , Jennifer Aaker
Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a differ....
Release Date 2010/09 -
Advertising in Tourism and Leisure
Author Annette Pritchard , Nigel Morgan
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces t....
Release Date 2013/06 -
Social Media Analytics Strategy: Using Data to Optimize Business Performance
Author Alex Gonçalves
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashb....
Release Date 2017/11 -
Pitch Perfect: Raising Capital for Your Startup
Author Haje Jan Kamps
You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the p....
Release Date 2020/08 -
Salesforce Lightning Reporting and Dashboards
Author Johan Yu
Learn how to build advanced reports and dashboards in Salesforce Lightning experienceAbout This BookVisualize and create advanced reports and dashboards using Lightning ExperienceImprove overall business efficiency with advanced and effective reports and dashboards....
Release Date 2017/08 -
Buying and Selling by Investment Trends
Author Tom Lydon
This Element is an excerpt from The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds (ISBN: 9780137029013) by Tom Lydon. Available in print and digital formats.Simple ways to avoid investment bubbles, capture pro....
Release Date 2010/02 -
My Social Media for Seniors, 2nd Edition
Author Michael Miller
Learn Facebook, Twitter, Instagram, LinkedIn, Pinterest, Skype, and More!My Social Media for Seniors helps you learn what social media is all about, and how to use it to connect with friends, families, and more. The full-color book provides a general overview of wh....
Release Date 2017/10 -
Social Media Commerce For Dummies
Author Marsha Collier
Capture customers and sales with social media commerceSocial media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. ....
Release Date 2012/11 -
Author Dayna Rothman
Learn how to get your message heard above the online noiseThe buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packe....
Release Date 2014/03 -
Author Mike Weinberg , Jeb Blount
Ditch the failed sales tactics, fill your pipeline, and crush your numberFanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in....
Release Date 2015/10 -
Author Jeff Nunokawa
A moving and original literary approach to self-understanding through social media"The hunger for a feeling of connection that informs most everything I've written flows from a common break in a common heart, one I share with everyone I’ve ever really known."—Note....
Release Date 2015/04 -
Getting Started with Dynamics 365 Portals: Best Practices and Solutions for Enterprises
Author Sanjaya Yapa
Use the full range of features of Dynamics 365 Portal to develop and implement end user portals to provide your audience an online location to communicate and collaborate. This book guides you through implementation and highlights the best practices for each f....
Release Date 2019/11 -
Google AdSense Quick Guide: Mastering the New Google AdSense Interface
Author Michael Miller
With the new version of AdSense, Google has changed virtually everything about the interface and added some new features. The navigation structure has been completely overhauled, as have the available types of ads. Google has reorganized the former AdSense Channels ....
Release Date 2012/03 -
The Developer’s Guide to the Force.com Platform
Author Phil Choi , Andrew Fawcett , Glen Martin , Rick Greenwald
The Force.com Developer Guide presents a complete picture of the capabilities of the Force.com platform. Aimed at developers with its concise coverage, the Guide provides a framework for understanding the Force.com platform with a narrative journey through the entir....
Release Date 2008/11 -
Author Dave Gerhardt , David Cancel
Real-time conversations turn leads into customersConversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purch....
Release Date 2019/01 -
Author Jessica Fewless , Peter Isaacson , Chris Golec
Account-Based Marketing is changing the discipline of marketing—Why?Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. W....
Release Date 2019/03 -
Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
Author Ted Schadler , Josh Bernoff
Is Your Company EMPOWERED for Success?You know it's happening within your organization. Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers? How can yo....
Release Date 2010/09 -
Service Excellence in Organizations, Volume I
Author Fiona Urquhart
This book explores the basic tenets of service excellence, opening to distinguish customer service from service excellence, and explore the driving aspects of strategy and philosophy.The brand promise to customers creates expectations; hooks targeted and segmented ....
Release Date 2019/06 -
Sitecore Cookbook for Developers
Author Yogesh Patel
Over 70 incredibly effective and practical recipes to get you up and running with Sitecore developmentAbout This BookBuild enterprise-level rich websites quickly and deliver the best possible content management to your websiteGet maximum usage of functionalities li....
Release Date 2016/04 -
EMC for Product Designers, 5th Edition
Author Tim Williams
EMC for Product Designers, Fifth Edition, provides all the key information needed to meet the requirements of the EMC compliance standards. More importantly, it shows how to incorporate EMC principles into the product design process, avoiding cost and performance p....
Release Date 2016/10 -
Author Reshma Shah , Jamie Turner
Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have uns....
Release Date 2014/08 -
Microsoft Dynamics™ CRM 4 For Dummies®
Author Scott Weiss , David Lee , Joel Scott
Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM s....
Release Date 2008/07 -
Working with Microsoft Dynamics® CRM 2011
Author Jim Steger Mike Snyder and Kristie Reid
Configure, adapt, and extend Microsoft Dynamics CRM 2011—guided by two of the leading implementation specialists in the field. Whether you’re an IT professional, a developer, or a power user, you’ll get pragmatic, hands-on insights for customizing CRM in your organi....
Release Date 2011/04