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The CRM Handbook: A Business Guide to Customer Relationship Management
Author Jill Dyché
Praise for The CRM Handbook“Want to avoid being one of the estimated 70 percent of companies who have tried implementing standalone CRM systems and failed? Confused by what your IT suppliers are telling you about ‘CRM’? Then you need to read this book! Jill provides....
Release Date 2001/08 -
Author Dennis Spillecke , Jesko Perrey , Jonathan Gordon , Tjark Freundt , Thomas Bauer
Drive marketing ROI with an investor's mindset and a proven toolkitTop marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budg....
Release Date 2016/07 -
Author Amanda Cassatt
THE ESSENTIAL WEB3 MARKETING BOOKFor a limited time, claim an NFT with a copy of your book!Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headline....
Release Date 2023/04 -
Kellogg on Marketing, 3rd Edition
Author Alexander Chernev , Philip Kotler
The ultimate marketing resource from the world’s leading scholarsFrom the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt....
Release Date 2023/04 -
Author Jeffrey Peel
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fund....
Release Date 2002/07 -
Author Barton J. Goldenberg
Barton Goldenberg shares his unparalleled practical expertise on everything from security to internationalization, helping you avoid disastrous missteps—and transform the potential of CRM into long-lasting competitive advantage.Identify your goals and customize a CR....
Release Date 2002/02 -
Development with the Force.com Platform: Building Business Applications in the Cloud, Second Edition
Author Jason Ouellette
Build Cloud-Based Enterprise Applications Fast—and Drive More Value at Lower Cost! Using the Force.com platform, enterprise developers can build and deploy powerful applications far more rapidly than traditional J2EE, Microsoft .NET, or LAMP technology stacks permit....
Release Date 2011/07 -
Service Intelligence: Improving Your Bottom Line with the Power of IT Service Management
Author Sharon Taylor
Get the Right IT Services, on the Right terms, Without Hassles or OverpayingTo gain the full benefits of technology–and avoid the staggering costs of technology failure–you must manage IT with vision, direction, and expertise. Only one set of methods is robust enoug....
Release Date 2011/08 -
The Winchester Guide to Keywords and Concepts for International Students in Art, Media and Design
Author Simon Morley , Annie Makhoul
This welcome new resource for international students in art, design, and media provides clear explanations of the terminology they must master in order to fulfill their academic potential and enrich their professional careers.Offers a much-requested new resource tha....
Release Date 2014/09 -
Digital Marketing For Dummies, 2nd Edition
Author Ryan Deiss , Russ Henneberry
Get digital with your brand today!Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new custom....
Release Date 2020/08 -
Author Steve Johnson , Matthew Hawk
PRAISE FOR NEXT LEVEL SALES COACHING"Steve Johnson and Matthew Hawk have created the most comprehensive, actionable, step-by-step guide for successful sales management I've seen in 25 years as a corporate training and development professional. Creating sales teams that s....
Release Date 2020/07 -
Clued In: How To Keep Customers Coming Back Again and Again
Author Lewis P. Carbone
Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience... so they lose the chance to transform customers into lifetime customers.In this book, ....
Release Date 2004/05 -
Clients, Clients, and More Clients
Author Larina Kase
TURN EVERY BUSINESS CONNECTION INTO A PAYING CLIENTWith a Foreword by Michael Port, bestselling author of Book Yourself SolidClients, Clients, and More Clients arms you with powerful tools from the field of psychology for building every business connection into the ....
Release Date 2011/09 -
Stop Selling and Start Leading
Author Deb Calvert , Barry Z. Posner , James M. Kouzes
Make extraordinary sales happen! In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how ....
Release Date 2018/03 -
Developing Data Migrations and Integrations with Salesforce: Patterns and Best Practices
Author David Masri
Migrate your data to Salesforce and build low-maintenance and high-performing data integrations to get the most out of Salesforce and make it a "go-to" place for all your organization's customer information.When companies choose to roll out Salesforce, users expec....
Release Date 2018/12 -
Implementing Microsoft Dynamics 365 Business Central On-Premise - Fourth Edition
Author Alex Chow , Roberto Stefanetti
Implement Business Central and explore methods to upgrade to NAV 2018Key FeaturesLearn the key roles of Dynamics NAV partner and the roles within your customer's organization Create configuration packages and perform data migration Explore Microsoft Dynamics 365 B....
Release Date 2018/12 -
From Concept to Wall Street: A Complete Guide to Entrepreneurship and Venture Capital
Author Ron Lubash , Davidi Gilo , Chemi Peres , Uri Geiger , Oren Fuerst
From Concept to Wall Street is the definitive guide to the new realities of venture capital. Two leading experts in venture-backed entrepreneurship offer start-to-finish coverage of the entire process: planning, teambuilding, protecting intellectual property, identi....
Release Date 2002/08 -
Author Michael Gruen , Leslie Poston , Laura Fitton
Twitter can boost your business and marketing efforts, and this guide shows you howTwitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to shar....
Release Date 2009/07 -
Facebook Marketing: Leverage Social Media to Grow Your Business
Author Steven Holzner
Profit from Facebook!High-Impact, Low-Cost Social Marketing That Works!With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-sellin....
Release Date 2008/08 -
Author Jason Miles
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The essential guide to marketing and building your business on Instagram - t....
Release Date 2019/03 -
Odoo 10 Development Essentials
Author Daniel Reis
Fast-track your development skills to build powerful Odoo 10 business applicationsAbout This BookGet the most up-to-date guide on Odoo 10 and learn how to build excellent business applications with OdooThis example-rich, easy-to-follow guide enables you to build ap....
Release Date 2016/11 -
Author Jamie Shanks
A concrete framework for engaging today's buyer and building relationshipsSocial Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social S....
Release Date 2016/09 -
Robotic Process Automation Projects
Author Nandan Mullakara , Arun Kumar Asokan
Learn RPA by building business solutions such as ERP and CRM automation, software robots, and intelligent process automation from scratchKey FeaturesUse popular RPA tools Automation Anywhere A2019 and UiPath, for real-world task automation Build automation solutions for ....
Release Date 2020/05 -
Author Ian Schafer , Robert Solomon
A practical guide for providing exceptional client serviceMost advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its au....
Release Date 2016/04 -
Author Mikolaj Jan Piskorski
What people get out of social media—and how businesses can get more out of itAlmost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Interne....
Release Date 2014/05 -
Author Jessie Stricchiola , Stephan Spencer , Eric Enge , Rand Fishkin
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ran....
Release Date 2012/03 -
Marketing Metrics, 4th Edition
Author Neil T. Bendle , Paul W. Farris , Phillip E. Pfeifer
Your Definitive, Up-to-Date Guide to Marketing MetricsChoosing Them, Implementing Them, Applying ThemThis award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned exper....
Release Date 2020/09 -
IBM Content Manager OnDemand Guide
Author Hassan A. Shazly
This IBM® Redbooks® publication provides a practical guide to the design, installation, configuration, and maintenance of IBM Content Manager OnDemand Version 9.5.Content Manager OnDemand manages the high-volume storage and retrieval of electronic statements and pr....
Release Date 2015/10 -
Reframe The Marketplace: The Total Market Approach to Reaching the New Majority
Author Jeremy Katz , Jeffrey L. Bowman
Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total MarketSometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesse....
Release Date 2015/10 -
Effective Advertising Strategies for Your Business
Author Cong Li
As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC....
Release Date 2014/08