Just as it is important to capture data for various efficiencies and insights, it is also equally important to understand what data an organization does not want. You may think that you need everything, but the truth is that you do not want everything. Understanding what you need is critical to hastening the journey toward becoming a data-driven organization.

This chapter acts as a precursor to what is coming next. It has given you an idea of the vast landscape of data that we are in and has given you a foundation on which we will build further in forthcoming chapters. Stay tuned as the journey has only just started.