Contents

Foreword

Preface

Acknowledgements

About the Author

PART 1: THEORIES UNDERLYING THE ISSUES AND PROBLEMS OF BUSINESS ETHICS

Chapter 1: Business Ethics: An Overview

Introduction

Principles of Personal Ethics

Principles of Professional Ethics

What Is Business Ethics?

What Is Not Business Ethics?

Code of Conduct and Ethics for Managers

Evolution of Ethics Over the Years

Importance and Need for Business Ethics

Significance of Business Ethics

Honesty, Integrity and Transparency are the Touchstones of Business Ethics

Values and Ethics in Business

Values, Ethics and Business Strategy

Distinction Between Values and Ethics

Roots of Unethical Behaviour

Why Does Business Have Such a Negative Image?

Why Should Businesses Act Ethically?

Ethical Decision Making

How Corporations Observe Ethics in Their Organizations?

Changing Business Environment and Ethical Challenges

Corporate Governance Ethics

How Ethics Can Make Corporate Governance More Meaningful?

Benefits from Managing Ethics in Workplace

Characteristics of an Ethical Organization

Recognizing Ethical Organizations

CASE STUDY: Infosys Technologies—the Best Among Indian Corporations

Chapter 2: Concepts and Theories of Business Ethics

Introduction

Definitions of Ethics

Personal Ethics and Business Ethics

Morality and Law

How Are Moral Standards Formed?

Religion and Morality

Morality, Etiquette and Professional Codes

Management and Ethics

Normative Theories

Ethical Theories in Relation to Business

Some More Normative Theories of Business Ethics

Teachings of the Church

Indian Ethical Traditions

CASE STUDY: Biocon—India’s Own Home-Grown Biotech Company

Chapter 3: Ethical Dilemmas, Sources and Their Resolutions

What Is an Ethical Dilemma?

How Ethical Dilemmas in Business Affect the Stakeholders?

Corporate Dilemma Over Ethical Behaviour

Sources of Ethical Problems

Why Does Business Have a Negative Image?

Why Businesses Should Act Ethically?

How Corporations Observe Ethics to Reduce Dilemmas?

Code of Personal Ethics for Employees

How to Create an Ethical Working Environment?

How Does a Company Establish Ethical Standards?

Walton’s Six Models of Business Conduct

How to Resolve an Ethical Problem?

How to Resolve Ethical Dilemmas

CASE STUDY: Hll’s Folly: Mercury Spill in Kodaikanal

Chapter 4: Ethical Decision Making in Business

Introduction

Ethical Models that Guide Decision Making

Which Approach to Use?

Ethical Decision Making with Cross-Holder Conflicts and Competition

Applying Moral Philosophy to Ethical Decision Making

Kohlberg’s Model of Cognitive Moral Development

Influences on Ethical Decision Making

Personal Values and Ethical Decision Making

Corporate Values and Ethical Decision Making

Role of Corporate Governance in Ensuring Ethics in the Workplace

A Framework of Ethical Decision Making

The Process of Making Good Ethical Decisions

CASE STUDY: Global Trust Bank: The Bank that Went Bust

Chapter 5: Globalization and Business Ethics

Growth of Global Corporations

Factors Facilitating Globalization

Doing Business in A Diverse World

Role of Multinational Corporations

Excessive Economic Clout

Current Issues—Multinational Corporations

International Business Issues

Benefits of MNCs to the Host Nation

Disadvantages of MNCs to the Host Country

International Codes of Business Conduct

The Limits of Voluntary Approach

Caux Round Table: Principles for Business

Challenges of Globalization in the Context of Growing Market Economies

Public Awareness and Scrutiny

Technological Challenges and Opportunities

The Physical Environment

The Social Environment

Key Global Issues for Business

Corporate Governance is a Prerequisite for Globalization

Global Compact

CASE STUDY: Sterlite: Using Money Clout to Maximum Advantage

Chapter 6: Creating an Ethical Organization

Introduction

The Problem Is Not with Corporations, but the People Who Run Them

Fat Pay Did Not Ensure Better Governance

Fraudulent Accounting Too Played Its Destructive Role

Independent Directors Too Did Not Help Reduce Malpractices

Reasons for the Failure of Conventional Measures

Suggestions to Improve Corporate Virtue

Role of Corporate Governance

The Role of Corporate Culture

Role of Corporate Social Responsibility

Other Influences in Creating an Ethical Organization

Developing and Executing a Comprehensive Ethics Programme

Codes of Conduct

Ethics Committees

Ethics Communication Systems

Ethics Office/Officers

Ethics Training Programmes

Disciplinary System

CASE STUDY: Wipro Limited: An Earnest Effort to Create an Ethical Organization

PART 2: HOW CAN ETHICS BE APPLIED IN DAY-TO-DAY BUSINESS?

Chapter 7: Corporate Ethics: Good Governance

What Is Corporate Governance?

Definitions of Corporate Governance

Desiderata of Corporate Governance

A Historical Perspective of Corporate Governance

Significance of Corporate Governance to Developing Countries

Issues in Corporate Governance

Major Thrust Areas of Corporate Governance

Strategies and Techniques Basic to Sound Corporate Governance

Benefits to Society

Benefits to Corporation

Indian Model of Corporate Governance

What Is ‘Good’ Corporate Governance?

Obligation to Investors

Obligation to Employees

Obligation to Customers

Managerial Obligation

Legislative Changes

Introduction of Regulations

Implementation of Recommendations of Birla Committee Report

The Reserve Bank’s and Other Regulations

Self-Regulation

Pioneers in Good Governance Practices

Corporate Governance in India—A Performance Appraisal

Future of Corporate Governance in India

Impetus for the Growth of Corporate Governance in India

CASE STUDY: Tata Steel—A Company that also Makes Steel

Chapter 8: Corporate Ethics: Investors Rights, Privileges, Problems and Protection

Introduction

Ethical Governance Needed to Protect Stakeholders

Theoretical Basis—Agency Costs

Long-Term Shareholder Value

Rights of Shareholders

Views of Various Committees on the Issue

Dr J. J. Irani Committee Report on Company Law, 2005

Poor Track Record of Shareholder Protection in India

Guide for Investors/Shareholders

Investor Protection

Investor Protection in India

N. K. Mitra Committee on Investors Protection

Problems of Investors in India

Law Enforcement for Investor Protection

Lacunae in Investor Protection

Sebi’s Poor Performance and Suggestions for Improvement

CASE STUDY: On Insider Trading (HLL-BBLIL Merger)

Chapter 9: Handmaid of Ethics: Corporate Social Responsibility

Introduction

Why Social Responsibility of Business?

Definitions of CSR

Today’s Corporate Social Responsibility

Theoretical Justification for CSR

What Are Corporations Expected to Do?

Models for Implementation of CSR

CSR as a Business Strategy for Sustainable Development

Advantages of CSR

Scope of CSR

Steps to Attain CSR

External Standards on CSR

Prestigious Awards for CSR

The Indian Perspective

India on the Ethical/CSR Matrix

Core-Bcsd India

Ethics and Social Responsibility of Business

Social Responsibility and Indian Corporations—A Score Card

Future of Indian CSR

CASE STUDY: Dr Reddy’s Laboratories: Commitment to All-Round Corporate Excelence

Chapter 10: The Ethics of Consumer Protection

Consumer—An Important Stakeholder

Hidden Taxation on Society

Stakeholder Alliance

Consumer and Consumer Protection

Parties to Consumer Protection

History and Growth of Consumer Protection

Ralph Nader’s Contribution to Consumer Protection

Consumer Protection, Why and How

Consumer Duties and Responsibilities

Consumer Protection: Indian Scenario

Spate of Consumer-Oriented Legislations

How Are Indian Consumers Exploited?

Consumer Protection in India

Legal Protection to Consumers

Consumer Protection Act 1986

Consumer Protection (Amendment) Act 2002

Prevention of Food Adulteration Act, 1954

Institutional Arrangements Under Copra

Quality Standards

Standards of Weights and Measures

Role and Initiatives of Voluntary Organizations

Other Initiatives to Promote Consumer Protection

CASE STUDY: Wockhardt Ltd—Divergence Between Precepts and Practices

Chapter 11: Environmental Ethics

Introduction

Environmental Concerns

History of Environmentalism

Environmental Philosophy

Environmental Preservation: Role of Stakeholders

Future Outlook on Environment

Partnerships

International Issues

Sustainable Development

Costs and Benefits of Environmental Regulation

Trade and the Environment

Industrial Pollution

Role of Corporations in Environmental Management

Innovative Business Responses to Environmental Regulations

Waste Management and Pollution Control

Improving Corporate Environmental Performance

Need for a New Approach

Environmental Audit

Managing Environmental Issues

Product Differentiation

Managing Regulation

Redefining Markets

Environmental Risk Management

Environmental Management in India

Charter for Voluntary Pollution Control

Corporate India Gets Eco Friendly

India’s Environment Policy

CASE STUDY-1: E-Waste: The Latest Contributor to Environmental Degradation

CASE STUDY-2: Tirupur—A Study on Its Environmental Degradation

Chapter 12: Role of Various Agencies in Ensuring Ethics in Corporations

Introduction

Public Opinion

Role of Auditors in Ensuring Business Ethics

Role of Board of Directors in Ensuring Ethical Business

Media and Business Ethics

Ethics in Advertising

Role of Government Agencies in Ensuring Ethical Practices

Role of the Judiciary

Role of SEBI in Ensuring Ethical Corporate Governance

Role of Whistle-blowing

CASE STUDY-1: Ketan Parekh Scam 2001

CASE STUDY-2: Satyendra Dubey: A Patriotic but Unfortunate Whistle-blower

Chapter 13: Ethics and Indian Business

Impact of Globalization

Role of Securities Market in Economic Growth

Phenomenal Growth of Indian Capital Market

Nature of the Indian Capital Market

Development of the Indian Capital Market

Deficiencies in the Indian Capital Market

Major Indian Scams

Can Unethical Behaviour Be Avoided?

Reasons for Unethical Practices Among Indian Corporations

Business Ethics in India Today

Corporations in India Cannot Afford to Be Ethical

Some Unethical Issues in India

Why Should Indian Business Be Ethical?

Studies on Ethical Attitudes of Managers

Some Questionable Business Practices

CASE STUDY: Demat Scam 2003–2005

PART 3: FUNCTIONAL AREAS IN BUSINESS MANAGEMENT

Chapter 14: Marketing Ethics

Role of Marketing

Defining Marketing Ethics

The Context of Indian Economy

Normative Marketing Ethics

Areas in Marketing Ethics

Beyond the Four Ps

CASE STUDY: The Cola Conundrum

Chapter 15: Ethical Issues in Human Resource Management

Introduction

Definition

Genesis and Growth of Human Resource Management

Scope of Human Resources Management

Different Aspects of Human Resources Management

Different Functional Areas of HRM

Emerging Challenges of HRM

Changing Profile of HR Professionals

HR-related Ethical Issues

Role of HRM in Creating an Ethical Organization

Institutional Culture

Creating an Ethical Organization

CASE STUDY-1: The Phaneesh Murthy Sexual Harassment Case

CASE STUDY-2: HMSI—Better Wages Cannot Suppress Workers’ Demand for Their Rights

CASE STUDY-3: The HR Intervention at Rourkela Steel Plant: Involving People in Quality-driven Improvement Culture

Chapter 16: IT Industry: An Overview and Ethical Perspective

Introduction

Structure of IT-ITES Industry

Unique Characteristics of IT-ITES Industry

Ethical Perspective of IT-ITES Industry

CASE STUDY-1: Mphasis Case: If Individuals Do Not Comply, Safeguards Achieve Little

CASE STUDY-2: Credit Card Data Fraud

CASE STUDY-3: Cyber Crimes—The Glitches Amidst the Glow

Chapter 17: Financial Management: An Overview and Ethical Perspective

Introduction

Financial Accounting

Management Accounting

Financial Management

Ethical Issues in Finance

Frauds in Banks

Measures Against Bank Frauds

Constraints to Ethical Practices in Indian Nationalized Banks

Frauds in the Insurance Sector

Ethical Issues Arising Out of Activities of Professional Players

MINI CASE 1: Xeroxing Corruption

MINI CASE 2: Foulplay by Soundcraft Industries’ Promoter

MINI CASE 3: Tricking Investors for Personal Gain

MINI CASE 4: Dereliction of Duty by a CFO

Appendix

Glossary

Bibliography

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