PART 5

STRATEGIC WRITING

Write to the Point

Writing comes more easily if you have something to say.

—SHOLEM ASCH, NOVELIST AND DRAMATIST

People who think well, write well.

—DAVID OGILVY, BUSINESSMAN, KNOWN AS THE “FATHER OF ADVERTISING” AND FOUNDER OF ONE OF THE LARGEST ADVERTISING AGENCIES IN THE WORLD

Clarity in business writing is not a luxury.

—SIR RICHARD BRANSON, CEO AND ENTREPRENEUR