Contents
Introduction The Challenge of Leadership Communication 1
PART 1
STRATEGIC LEADERSHIP
Think Long-Term Investment in People and Payoff
Chapter 1 Communicating as a Leader and as a Manager
Chapter 2 Have a Ready Answer for THIS One Key Question—Always
Chapter 3 Make Sure the Team Knows the Deliverables
Chapter 4 Build a Culture of Trust
Chapter 5 Hire Based on Core Character and Competency
Chapter 6 Nix Micromanaging and Other Negatives
Chapter 7 Squelch the Urge to Hoard
Chapter 8 Guide With Strategic Questions
Chapter 9 Dislodge Log-Jamming Directives
Chapter 10 Become a Coach, Not a Critic
Chapter 11 Give Kudos That Count
Chapter 12 Fire People to Be Fair
Chapter 13 Energize Rather Than Demoralize
Chapter 14 Course-Correct Quickly After Bad Decisions
Chapter 15 Develop Your People
PART 2
STRATEGIC CONVERSATIONS
Connect With Intent
Chapter 16 Be Intentional About Your Communication Standards
Chapter 17 Be a Leader Who Laughs
Chapter 18 Respond Promptly in the Age of Twitter
Chapter 19 Learn to Apologize or Pay the Penalty
Chapter 20 Keep Your Networks Active
PART 3
STRATEGIC NEGOTIATIONS
Look for Mutual Opportunities
Chapter 21 Determine Your Goals, Value, and Walk-Away Point
Chapter 22 Adopt Strategic Negotiation Practices
Chapter 23 Aim to Do the Second Deal
PART 4
STRATEGIC SPEAKING
Persuade Minds and Win Hearts
Chapter 24 Increase Your Executive Presence
Chapter 25 Dump Your Data to a Storyline
Chapter 26 Engage With Great Stories
Chapter 27 Be Brief or Be Dismissed
Chapter 28 Prepare for Off-the-Cuff Comments
PART 5
STRATEGIC WRITING
Write to the Point
Chapter 29 Let Them See How You Think
Chapter 30 Trust the TA-DA Template™
Chapter 31 Use Social Media Strategically—Don’t Spray Paint
PART 6
STRATEGIC MEETINGS
Deliver Results When You Meet
Chapter 32 Consider a Meeting Before the Meeting
Chapter 33 Plug Power Into Your Agenda
Chapter 34 Make Little Meeting Matters a Big Deal
Chapter 35 Meet Like You Mean Business