18 Culture and trust in technology-driven organizations
ofthe organization as a whole. However, it does require an understanding
of the impact of one’s actions on others and ways to balance the needs of
individuals and the organization.
2.9 Dening organizational trust
The denition of trust varies from author to author. Some selected deni-
tions of trust are highlighted in the following text. Zand (1997) denes
trust as “a willingness to increase your vulnerability with another person,
whose behavior you cannot control, in a situation in which your potential
benets are much less than your potential losses if the other person abuses
your vulnerability.” The vulnerability placed on an individual afrms that
trust is a risk-based activity. Shaw (1997) denes trust as the belief that
the individual being depended upon will meet expectations. Trust can be
viewed as the willingness to rely or depend on some event, individual,
group, or system. Trust requires a focus or an object of evaluation specic
to the area of interest. According to Lane and Bachmann (1998), trust is a
social phenomenon that makes accomplishing work within an organiza-
tion easier and collaboration possible. Gilbert (1998) believes that organi-
zational trust is the feeling of condence in and support of an employer.
Shockley et al. dene organizational trust as “the organization’s willing-
ness, based upon its culture and communication behaviors in relationships
and transactions, to be appropriately vulnerable based on the belief that
another individual, group, or organization is competent, open and honest,
concerned, reliable, andidentied with common goals, norms, and values.”
Many authors and theorists dene trust based on elements or attri-
butes that are needed to gain and sustain trust. These attributes or ele-
ments are oftentimes included in the denitions generated by these
authors in dening trust. Trust has been dened frequently as ranging
from having no specic attributes to having ve attributes. Butler (1991)
dened trust as having ten attributes that include availability, competence,
consistency, discreteness, fairness, integrity/honesty, loyalty, openness,
promise fulllment, and receptivity. Trust is most frequently dened in
terms of having at least one but not more than ve elements or attributes
as demonstrated in Table2.3. The most frequently cited attributes of trust
found in the literature are as follows: openness and honesty, competence,
reliability, identication, and concern for employees.
2.10 Principal trust attributes
Collectively, authors and theorists believe that there are attributes of
trust that are important in gaining and maintaining trust in organiza-
tions. The literature review highlighted as many as 12 trust attributes that
are cited by authors and theorists as being important to buildingtrust