CONTENTS
Erdener Kaynak
Boundaries of Multicultural Behavior and Global Business Environments
Chapter 1. An Overview: Multicultural Behavior and Global Business Environments
Historical Transitions in International Business
The Changing Profile of Global Business Behavior
The Nature of International Business
International Business Environments
The Field of Multicultural Behavior
Globalization of International Business
Multiculturalism and Cultural Diversity
Chapter Questions for Discussion
Learning About Yourself Exercise #1
Scoring Directions and Key for Exercise #1
Chapter 2. Multicultural Understanding
Foundation of Individual Behavior
The Concept of an Individual Person
The Conceptual Dimension of Culture
Cultural and Behavioral Stratification
Chapter Questions for Discussion
Learning About Yourself Exercise #2
Scoring Directions and Key for Exercise #2
Case Study: Badische Anilin & Soda Fabrik (BASF): Competition and Cooperation
Chapter 3. Understanding Global Environments and Cultural Value Systems
The Culture and Global Environments
The Basic Conceptual Model of a Society
Chapter Questions for Discussion
Learning About Yourself Exercise #3
Scoring Directions and Key for Exercise #3
Case Study: The Whistle-Blowers: SmithKline Beecham PLC
Chapter 4. Contemporary Multicultural Behavior
The New Field of Behavioral Culturalogy
Intercultural Contact: Processes and Outcomes
Six Theories of Behavioral Culturalogical Knowledge
Knowledge-Based Integration of Philosophy, Sciences, Arts, and Technological Information
Chapter Questions for Discussion
Learning About Yourself Exercise #4
Scoring Directions and Key for Exercise #4
Case Study: Tuskegee Syphilis Experiment: Doing Good in the Nature of Bad? Or Doing Bad in the Nature of Good?
Chapter 5. Foundations of the Individual Identity: Quiddity and Kinetic Needs, Motives, and Drives
Motivation As the Starting Point
Chapter Questions for Discussion
Learning About Yourself Exercise #5
Scoring Directions and Key for Exercise #5
Case Study: The Mondrian Hotel in Hollywood, California
Chapter 6. Sensation, Perception, Conception, Attribution, and Attitude
Historical Scientific Views About Personhood
Attitudes and Attitude Formation
Managing Sociocultural Attitudes
Chapter Questions for Discussion
Learning About Yourself Exercise #6
Scoring Directions and Key for Exercise #6
Case Study: The General Electric Managerial Perception: Who Will Run GE?
Chapter 7. Understanding and Managing Individual Personality
Analytical Views on Personalogy
Five Categories of Personality
Coping with Individual Differences
Chapter Questions for Discussion
Learning About Yourself Exercise #7
Scoring Directions and Key for Exercise #7
Chapter 8. Moral and Ethical Behavior
Complexity of Global Business Behavior
Moral, Ethical, and Legal Ordinances
Separation of Moral and Ethical Behavior
The Ultimate Means and Ends of Ethical Behavior
Components of Ethical Behavior
Chapter Questions for Discussion
Learning About Yourself Exercise #8
Scoring Directions and Key for Exercise #8
Chapter 9. Multicultural Paradigm Management Systems and Cultural Diversity Models
A Comprehensive Approach Toward Multiculturalism
Analytic Study of Multicultural and Cultural Diversity Models
Multicultural Management Paradigm System
A Model of the Impact of Multiculturalism
Three Modes of the Multicultural Paradigm Scale
Three Major Models of Cultural Diversity
Models of Individual Cultural Diversity
Models of Sensitivity Development
Models of Organizational Cultural Diversity
The Melting Pot, the Salad Bar, and the Civic Cultural Models of Pluralism
Chapter Questions for Discussion
Learning About Yourself Exercise #9
Scoring Directions and Key for Exercise #9
Case Study: The Blind Ambition of the Bausch and Lomb Company’s Cultural Mirrors in Hong Kong
Chapter 10. Multicultural Philosophies
Cultural Philosophy of the Human Image
Perceptual Paths of Cultural Philosophies
Conceptualization of Multicultural Civilization
Structural Dimensions of Cultural Philosophy
Chapter Questions for Discussion
Learning About Yourself Exercise #10
Scoring Directions and Key for Exercise #10
Case Study: The La-Z-Boy Company
Chapter 11. International Religions
Issues for Definitions and Meanings of Religion
Issues for Inspiration and Intuition
Categories of Religious Behavior
Descriptive International Differences in Religion
Chapter Questions for Discussion
Learning About Yourself Exercise #11
Scoring Directions and Key for Exercise #11
Case Study: The German Private Businessman in Iran: When Business Intermingles with Religion
Chapter 12. Expatriate and Repatriate Employees: Multicultural Training Programs
Multicultural Understanding and Comprehension
Multinational Corporate Employee Profiles
Cross-Cultural Training Theories
Chapter Questions for Discussion
Learning About Yourself Exercise #12
Scoring Directions and Key for Exercise #12
Case Study: An American Airlines’ Manager Repatriates to the U.S.A.