Index
• Numerics •
3D video settings, 203
• A •
activation
overview, 109
Adobe Creative Suite, 105
AdSense. See also YouTube Analytics
ad-receiving management, 300
analysis
earnings data, 348
channel linking, 335
fan funding setup, 347
overview, 332
advertising. See also AdSense; business; target audience
call-to-action overlays, 328–329
community standards/policies, 300
contact information, 12
creators versus advertisers, 281
credibility, 286
Google Preferred channels, BC5, 330
Google/YouTube relationship, 299–300
in-display ads, BC4, 300–301, 320–321
in-stream ads, BC4, 300–301, 320–321
in-video overlays, 299
leverage, 22
masthead ads, 299
media categories, 292
monetization settings
paid spokesman policies, 103
Video Manager editor screen, 200–202
music track inclusion, 173
organic growth versus, 292–293, 297
overlay ads, BC5
paid/owned media versus, 292
publisher/advertiser relationship, 292–293, 299
revenue, 10
social media integration, 12–13
TrueView campaigns
AdWords for Video use, 298
Google Display Network support, 298
overview, 298
payment structure, 298
pricing structure, 298–299, 315
What to Watch Next page, 223
video advertising
beauty industry example, 289–291
business model adjustments, 284
consumer search patterns, 283–284
content authenticity, 284
content effectiveness, 287–288
conversation control shift, 288
credibility, 286
cross-media integration, 293–294
media categories, 292
organic growth versus, 292–293, 297
sales funnel comparison, 285–288
success strategy, 283
YouTube versus Google, 283–284, 296
video title choices, 12, 16, 187–189
your channel
Google search optimization, 16
YouTube ads
campaign effectiveness, 297
formats, 299
YouTube banner ads, 30
YouTube leveraging, 22
YouTube Partner Program, BC6–7, 54, 195–196
YouTube Spaces, 54
YouTube value, 20
AdWords for Video. See also TrueView advertising
ad targeting
narrow targeting categories, 307–309
overview, 306
targeting group setup, 306, 315–318, 326–327
mobile bid adjustment, 314
TrueView ad campaigns, 298
age restrictions, 203
algorithms
definition, 34
History link use, 61
watch time factor, 102
All Activity link, My Subscriptions page, 60
analysis. See also YouTube Analytics
Fans and Insights features, 215–216
Google Analytics, 271
software tools, 105
subscriptions History section, 29
animated movies, 95
annotations
end-cards, 113–114, 235–236, 277
key terms, 274
Merch, 54
overview, 235
Any Video Converter Pro, 164
API (application programming interface), 277
Apple Final Cut, 105
application programming interface (API), 277
artwork
channel links, 112
creating
computer editing, 65
creating, 66
graphical templates, 111
placement guidelines, 67
platform considerations, 66, 111
stock art options, 67
device agnostic designs, 111
managing
cropping, 69
audience. See also community; engaging audience; target audience
capturing
analyzing viewing habits, 11–12
identifying strengths, 11
understanding/satisfying needs, 22
creating specific content, 21
demographics/statistics, 15, 99
entertainment value, 21
Fans and Insights features, 215–216
getting noticed
competition for attention, 9–11
identifying strengths, 11
organic growth versus advertising, 292–293, 297
importance of, 11
needs/demands, 10
size, 15
variety of, 11
Audience Retention report, 261–263
audio. See also cameras; editing
capturing suggestions, 138
crowd sounds, 156
dialects, 155
editing tools
CyberLink PowerDirector, 161
Pinnacle Studio, 161
Pro Tools, 178
Sony Vegas Movie Studio, 161
Windows Movie Maker, 160
external microphones
built-in versus, 82, 127, 131, 137
USB, 178
wired versus wireless, 138
external recorders, 127
quality
diction practice, 155
pausing, 156
Audiojungle, 175
authenticity
advertising to viewers, 284–285
creator transparency, 293
credibility, 286
crowd sounds, 156
spokesperson choice, 110
video trailers, 118
vocal energy, 155
AVCWare Video Converter, 164
AVS Video Converter, 164
• B •
bit.ly, 189
branding
building, 101
channel identification
headers, 19
icon choice, 112
intro clips, 19
logos, 19
playlists, 20
consistency, 19
Google versus YouTube searches, 283–284, 296
mobile device integration, 242
setup
accessing, 240
social media integration, 111
verified names, 112
Branding For Dummies (Chiaravalle and Schenck), 111
B-roll footage. See also editing
Browse Channels feature, 16–17, 29, 33, 63
business. See also advertising; marketing; target audience
funnel-based approach
overview, 285
monetizing channels
advertising relationships, BC5–6
copyright issues, 158, 182–185
length, 369
Merch annotations, 54
mobile device settings, 202
monetization settings, 103
multiple revenue streams, BC3
paid product placement, BC3, BC9–10
settings, 103
sound recording issues, 158
sponsorships, BC11
syndication settings, 202
third-party funding, BC3
Video Manager editor screen, 200–202
YouTube Partner Program, BC6–7, 54, 195–196
YouTube potential, 23
personal account separation, 39
video marketing
beauty industry example, 289–291
business model adjustments, 284
consumer search patterns, 283–284
content authenticity, 284
content effectiveness, 287–288
conversation control shift, 288
credibility, 286
media categories, 292
sales funnel comparison, 285–288
success strategy, 283
YouTube versus Google, 283–284, 296
YouTube ad effectiveness, 297
YouTube value, 20
calls to action (CTA)
camcorders
consumer models
advantages, 130
prosumer versus, 131
prosumer models
disadvantages, 132
cameras. See also audio; lighting
camcorders
digital SLR, 81
DSLRs
recommended models, 129
features
codec options, 124
lenses, 123
manual controls, 126
monitors, 124
resolution/format choices, 123
zoom options, 124
stabilization equipment
dollys, 134
sliders/cranes/jibs, 134
steadicam rigs, 134
tripod use, 84
water sports, 92
Carucci, John, 93
category selection, 203
Channel Browse view, 223
Channel Comments, 17
channel creation. See also customizing; planning
business account separation, 39
costs
startup capital, 10
video production, 10
custom URLs
checking availability, 48
editing
Add Channel Art button, 56
channel icons, 56
comments, 59
Edit button control, 57
header bar, 56
overview, 56
popular channels display, 58
related channel additions, 58
View as Public mode, 58
Gear icon access, 45
Google+ account creation, 49
History link use, 62
number of, 9
verifying
vertical assignments, 49
channels. See also branding; subscriptions; uploading
advertising revenue, 10
Browse Channels feature, 16–17, 29, 33, 63
flagging videos, 29
History link, 61
home page management options, 29
information display, 36
Manage Subscriptions link
collections management, 64
individual subscriptions management, 65
monitoring comments, 65
overview, 63
My Subscriptions page
link descriptions, 60
overview, 59
participating channels, 244
practice tips, 58
promoting to viewers
Channel Comments, 17
clear descriptions, 18
Google search optimization, 12, 16
subscriptions, 17
Purchases link, 63
related channels display, 58–59
Subscriptions Sections link, 63
tabs
About tab, 59
Channels tab, 59
Discussion tab, 59
Home tab, 58
Playlist tab, 59
Videos tab, 59
unlisted/private videos, 52
Watch Later link, 62
website links, 52
Chiaravalle, Bill, 111
click-through rate (CTR)
definition, 274
measuring, 349
closed captioning
language options, 273
Video Manager editor screen, 202
comments. See also Messages feature
engagement value, 212–214, 234
importance of, 224
managing
inappropriate postings, 229–230
multiple comments, 229
trolls, 231
overview, 38
settings, 202
community
business conversation control shift, 288
developing
audience evolution characteristics, 212–213
goal setting, 213
overview, 212
content
audience needs/demands, 10, 22
authenticity
crowd sounds, 156
spokesperson choice, 110
video trailers, 118
vocal energy, 155
copyrighted material, 75
creating
overview, 21
quality production benefits, 21
YouTube Spaces, 54
discoverability, 102
planning
consistent scheduling, 117–118
event reaction, 118
flexibility, 118
presentation strategy, 113–114
upload management strategy, 117
search optimization, 12, 16, 102
subscriber rewards, 18
watch time factor, 102
YouTube Spaces, 54
copyrights
account status checks, 183–185
Content ID claims, 365
fair use, 367
length, 369
ownership, 364
permissions, 366
pictures, 365
sound recording issues, 158
TV/movie clips, 365
Video Manager editor screen, 202
violation flagging, 183
YouTube detection systems, 369
YouTube policies, 182
cord cutters, 295
CPM (cost per thousand impressions), BC4, 299
CPV (cost per view), 299, 325, 327
creator credits
Creator Studio
accessing, 28
account status checks, 183–185
annotations, 237
Community Settings, 215–216, 233–234
enabling features, 186
fan funding setup, 347
monetization settings, 333–334
My Channel link, 29
privacy settings, 195–196, 221–222
Video Manager editor screen, 199
YouTube Analytics access, 249
YouTube settings
credits
crowdfunding
overview, BC11
CTA (calls to action)
CTR (click-through rate)
definition, 274
measuring, 349
curation
brand/audience connection, 103
channel appeal, 116
credibility building, 286
cross-channel promotion, 116
recycling content, 116
sources, 116
customizing
channel art
computer use, 65
graphical templates, 111
placement guidelines, 67
platform considerations, 66, 111
stock art options, 67
overview, 65
cutaway shots, 90. See also video production
cuts. See editing
CyberLink PowerDirector, 161
• D •
Debut Video Capture, 91
descriptions
consistency, 191
keyword inclusion, 190
search optimization, 12, 16, 186, 189–191
size limit, 189
spam avoidance, 191
Video Manager editor screen, 199
digital single-lens reflex cameras. See DSLR
discoverability. See also advertising
authenticity factor, 103
Channels tab use, 59
definition, 212
metadata factor, 186
narrow versus broad focus, 106–107
Playlist tab use, 59
Traffic Sources report, 266–268
watch time factor, 102, 192, 213
display controls, 35
distribution. See uploading
DSLR (digital single-lens reflex) cameras
advantages
depth of field control, 126
interchangeable lenses, 126–127
manual settings, 127
disadvantages
aftermarket costs, 128
autofocus issues, 128
manual settings, 128
manual zoom control, 128
record time limitations, 128
sound recording issues, 127–128
overview, 122
recommended models, 129
• E •
editing. See also audio; video; video production
audio tracks, 172
bells and whistles, 173
B-roll footage
color corrections, 172
cuts
overview, 169
special effect use, 171
timing tweaks, 172
types, 170
export settings, 179
fades, 170
file formats
conversions, 164
determining, 164
overview, 163
learning
books, tutorials, 162
logging footage, 166
Mac software
Adobe Premiere, 159
Garage Band, 158
iMovie, 158
music tracks
choosing music, 174
copyrighted versus royalty-free, 174
cutting music to video, 177–178
cutting video to music, 177
fades, 170
fine-tuning, 172
inserting, 176
level consistency, 172
overview, 173
software-provided, 175
stock libraries, 175
timing, 177
transitions, 172
volume levels, 176
reordering sequences, 169
rough cut, 168
safety copies, 169
sound effects
stock libraries, 173, 175, 179
titles, 173
trimming, 167
visual effects, 173
voiceover narration, 178
Windows software
Adobe Premiere, 160
CyberLink PowerDirector, 161
Pinnacle Studio, 161
Sony Vegas Movie Studio, 161
Windows Movie Maker, 160
YouTube export settings, 179
Education vertical, 32
educational videos
creating, 89
types, 101
end-cards, 113–114, 235–236, 277
engaging audience
annotations
overview, 235
community development, 212–213
content management, 206
discoverability, 102
likes and comments, 107–108, 213–214
playlist use, 115
search optimization, 194
shooting techniques, 84
social media integration, 100
spokesperson choice, 110
subtitles/closed captions, 242–244
upload spacing, 117
entertainment videos
celebrity news, 96
overview, 101
equipment. See cameras; lighting
export settings, 179
• F •
fades, 170
fair use, 367
fan funding, 347
Featured Channels, 112
file formats
conversions, 164
determining, 164
overview, 163
flagging, 29
Footage Firm, 175
• G •
Gaming vertical, 32
gaming videos, 91
GDN (Google Display Network), 298
getting noticed
competition for attention, 9–11
content, 11
identifying strengths, 11
going viral. See viral
Google. See also YouTube accounts
search optimization, 12, 16, 102
YouTube acquisition/integration, 25, 38
Google AdSense. See AdSense
Google AdWords. See AdWords
Google AdWords For Dummies (Jacobson, McDonald), 299, 302
Google Analytics, 271
Google Display Network (GDN), 298
Google Preferred channels, 330
Google+ integration
channel art links, 72
channel icon changes, 70–72, 112
Fans and Insights features, 215
overview, 222
privacy concerns, 231
privacy settings, 195
uploading videos, 197
verified names, 112
GoPro Cameras For Dummies (John Carucci), 93
• H •
header bar, 56
History link
algorithm use, 61
list editing, 62
overview, 61
home page options
banner ads, 30
default view, 55
history file, 29
subscription management, 29
• I •
iMovie, 158
incognito browsing mode, 33
income. See monetization
in-display ads, BC4, 300–301, 321–322
insights
AdSense, 347
Annotation reports, 276
Fan Finder versus, 216
metrics versus, 248
overview, 215
in-stream ads, BC4, 300–301, 320–321
in-video overlays, 299
• J •
• K •
keywords. See metadata
• L •
lighting. See also cameras
3-point lighting setup, 134–135
available home lights, 136
high-key lighting, 136
like/dislike options, 37
links
channel navigation, 55–58, 61–65
description use, 38
emailing, 37
outside websites, 52
purpose of, 190
subscription management, 59–60
Live vertical, 32
locations
animal videos, 92
music videos, 86
pre-production planning, 21
logging in
advantages versus disadvantages, 26–27
advertising adaptations, 26
logged-out viewing versus, 30–33
overview, 26
• M •
Mac software
Adobe Premiere, 159
Garage Band, 158
iMovie, 158
Manage Subscriptions link
collections management, 64
defined, 60
individual subscriptions management, 65
monitoring comments, 65
overview, 63
marketing. See also AdSense; advertising; business; target audience
business promotion, 20
cross-channel promotion, 116
cross-media integration, 293–294
discoverability, 292
funnel-based approach
overview, 285
monetizing channels
advertising revenue, 10
copyright issues, 158
earning a living, 102
Merch annotations, 54
monetization settings, 103
Video Manager editor screen, 200–202
YouTube Partner Program, BC6–7, 54, 195–196
YouTube potential, 1–2, 15, 23
sales
YouTube Partner Program, BC6–7, 54, 195–196
video advertising
beauty industry example, 289–291
business model adjustments, 284
consumer search patterns, 283–284
content authenticity, 284
content effectiveness, 287–288
conversation control shift, 288
sales funnel comparison, 285–288
success strategy, 283
YouTube versus Google, 283–284, 296
masthead ads, 299
MCNs (Multichannel Networks)
channel curation, 116
creating, BC21
history, BC22
monetization opportunities, 331–332
pros and cons, BC22–24
Merch annotations, 54
Messages feature. See also comments
accessing, 232
managing
multiple messages, 233
overview, 231
metadata
definition, 113
keyword inclusion, 12–13, 16, 188, 190
search optimization
overview, 113
shortlinks, 189
size limit, 360
updating/editing, 355–356, 360
metrics. See also analysis; YouTube Analytics
advertising measurement, 293
insights versus, 248
key terms, 274
TV versus YouTube measurements, 295–296
microphones
built-in versus external, 82, 127, 131, 137
wired versus wireless, 138
mobile devices
branding options integration, 242
channel layout planning, 111
channel updates, 219
description displays, 191
mobile bid adjustments, 314
monetization settings, 202
search strategies, 105
thumbnails, 115
title limitations, 357
video planning, 115
video titles, 188
YouTube Analytics access, 277
monetization. See also AdSense
advertising relationships, BC5–6
advertising revenue, BC3–4, 10
copyright issues, 158, 182–185
crowdfunding
overview, BC11
length, 369
Merch annotations, 54
mobile device settings, 202
multiple revenue streams, BC3
paid product placement, BC3, BC9–10
settings, 103
sound recording issues, 158
sponsorships, BC11
syndication settings, 202
third-party funding, BC3
Video Manager editor screen, 200–202
YouTube Partner Program, BC6–7, 54, 195–196
YouTube potential, 1–2, 15, 23
Movies vertical, 32
Multichannel Networks. See MCNs
music tracks
copyrighted, 174
editing
choosing music, 174
cutting music to video, 177–178
cutting video to music, 177
fades, 170
inserting, 176
overview, 173
software-provided, 175
timing, 177
transitions, 172
volume levels, 176
fine-tuning, 172
royalty-free, 174
stock libraries, 175
value of, 173
Music vertical, 32
music videos
artist collaboration, 86
audio quality, 85
concepts, 86
locations, 86
overview, 85
visual interest, 85
My Subscriptions page
All Activity link, 60
Manage Subscriptions link, 60
overview, 59
Uploads Only link, 60
• N •
News vertical, 32
• O •
online resources
advertising guidebook, 301
art templates, 111
audio editing software, 178
bonus chapters/updates, 6
content generation, 54
music tracks, 175
screen capture programs, 91
shortlinks, 189
target audience identification, 108
video converters, 164
video marketing, 104
video software tools, 105
overlay ads, BC5
• P •
participating channels, 244
partnerships
leveraging, 22
related channels
Channels tab editing, 59
overview, 58
YouTube Partner Program, BC6–7, 58, 195–196
Pinnacle Studio, 161
Pixability Video Marketing Software, 104–106
planning
authentic content
crowd sounds, 156
spokesperson choice, 110
video trailers, 118
vocal energy, 155
benefits, 99
channel design elements, 111–112
channel mission
overview, 100
passion showcase, 101
content
consistent scheduling, 117–118
presentation strategy, 113–114
upload management strategy, 117
desired actions
overview, 109
discoverability goals, 102
monitoring audience responses, 119–120
overview, 99
surveys
channel tracking software, 104–106
community engagement, 104
content discovery, 104
content saturation, 104
influencer styles, 103
software tools, 105
social media integration, 109
upload preparation, 182
player controls, 35
playlists
overview, 29
Playlist Section link, 63
Video Manager editor screen, 200
popular channels display, 58
Popular on YouTube vertical, 31
pornography, 74
PremiumBeat, 175
privacy settings
accessing, 221
Video Manager editor screen, 200
private browsing (incognito) mode, 33
Pro Tools, 178
product placement, BC3, BC9–10
publishing/unpublishing, 206
Purchases link, 63
• R •
recorders, 127
related channels display, 58
Remember icon, 5
RPM (revenue per mille), 342
• S •
sales
YouTube Partner Program, BC6–7, 54, 195–196
Schenck, Barbara Findlay, 111
screen capture programs, 91
search engine optimization. See SEO
search engines
popularity, 16
YouTube
advanced search filters, 104–105
Browse Channels feature, 16–17, 29
discoverability, 102
ranking factors, 110
SEO (search engine optimization)
engagement level, 194
metadata
overview, 113
Traffic Sources report, 266–268
video descriptions
overview, 189
shortlinks, 189
Video Manager editor screen, 197–200
video titles
file names, 189
goals, 188
keyword inclusion, 357
shortlinks, 189
settings menu, 35
Share link, 37
Shockwave-Sound, 179
Snapz Pro X, 91
social media
branding integration, 111
channel links, 112
going viral, 15
linking viewers to, 59
shortlinks, 189
subscriber connections, 18
YouTube integration, 12
software
Mac
Adobe Premiere, 159
Garage Band, 158
iMovie, 158
Windows
Adobe Premiere, 160
CyberLink PowerDirector, 161
Pinnacle Studio, 161
Sony Vegas Movie Studio, 161
Windows Movie Maker, 160
Sony Vegas Movie Studio, 161
sound effects. See editing
Soundsnap sound library, 179
spam, 74
spokesperson
authenticity, 110
monetization policies, 103
sponsorships, BC11
sporting events
overview, 92
Sports vertical, 32
Spotlight vertical, 32
startup capital, 10
statistics
audience size, 9
channel number, 295
device types, 281
unique visitors per month, 103, 281
uploads per minute, 25
U.S. media consumption, 282
video hours watched per month, 15, 25, 281
viewer locations, 281
YouTube brand searches, 284
YouTube versus television viewing, 295
subscriptions
advertising versus organic growth, 292–293, 297
channel feed settings, 220–221
encouraging
engaging viewers, 17, 30, 36, 109
home page management options, 29
Manage Subscriptions link
collections management, 64
individual subscriptions management, 65
monitoring comments, 65
overview, 63
My Subscriptions page
link descriptions, 60
overview, 59
statistics, 99
Subscriptions Sections link, 63
tagging benefits, 19
value of, 216
viewer rewards
new content, 18
social media connection, 18
Watch page display, 36
syndication settings, 202
• T •
tags
adding/editing, 360
definition, 19
overview, 192
SEO importance, 186
subscriber benefits, 19
Video Manager editor screen, 200
word choice, 192
target audience
developing relationships, 107
discoverability, 107
educating, 101
engagement level survey, 104
overview, 106
reaching influencers, 107
Technical stuff icon, 5
3D video settings, 203
thumbnails
areas of use, 193
customizing, 112–113, 193, 204–205, 357–358
design suggestions, 194
search strategies, 105
uploading, 52
Tip icon, 5
titles
descriptive phrases, 188
editing, 173
keyword inclusion, 357
managing, 357
value of, 12
Video Manager editor screen, 199
working titles, 357
tracking/organizing, 37
trailers
reactive content, 118
trolls, 231
TrueView advertising. See also AdWords for Video
ad placement/management, 319–323
bidding amount setup, 316
campaign optimization, 326–327
Google Display Network support, 298
metrics
earned metrics details, 325–326
paid versus earned, 324
overview, 298
payment structure, 298
pricing structure, 298–299, 315
remarketing list setup, 318–319
subscriber advertising, 223
target audience selection, 306, 315–318, 326–327
What to Watch Next page, 223
Tubular Labs, 105
tutorials, 90
TV Shows vertical, 32
• U •
Uniform Resource Locator. See URL
uploading. See also Video Manager editor screen
“account in good standing” benefits, 185
channel preparation
account status checks, 183–185
enabling features, 186
default settings, 204
device options, 195
distribution options setting, 202–203
search optimization
sign-in synchronization, 194
YouTube Upload window
file selection methods, 197
sign-in options, 196
Uploads Only link, My Subscriptions page, 60
URL (Uniform Resource Locator)
customizing
checking availability, 48
shortlinks, 189
• V •
verified names, 112
verticals
Education vertical, 32
Gaming vertical, 32
Live vertical, 32
Movies vertical, 32
Music vertical, 32
News vertical, 32
Popular on YouTube vertical, 31
Sports vertical, 32
Spotlight vertical, 32
TV Shows vertical, 32
video. See also editing; thumbnails; video production
animal videos
techniques, 92
importance of, 11
needs/demands, 10
subscriber rewards, 18
variety of, 11
commenting, 38
contact information inclusion, 12
educational videos, 89
entertainment news, 96
film/animation
animated movies, 95
overview, 94
short films, 94
web series, 95
flagging, 29
gaming videos, 91
History link
list editing, 62
overview, 61
lighting choices, 87
like/dislike options, 37
links, 52
music
audio quality, 85
concepts, 86
locations, 86
overview, 85
visual interest, 85
playlists, 29
quality expectations, 1
sharing, 37
sharing advantages, 1
social media integration, 12–13
success factors, 15
thumbnails, 52
tracking/organizing, 37
tutorials, 90
unlisted/private, 52
Video Manager link, 56
viral
advertising, 98
definition, 14
evergreen content versus, 97
vlogs
consistency, 87
lighting choices, 87
Watch page
video player controls, 35
video advertising. See advertising
Video Manager editor screen
Video Marketing For Dummies (Daum, Hein, Scott, and Goeldi), 108, 282
video production. See also cameras; editing; uploading
audio quality
crowd sounds, 156
diction practice, 155
pausing, 156
composition
camera angles, 148
over-the-shoulder shots, 151–152
overview, 147
scene breakdown, 149
file formats
conversions, 164
determining, 164
overview, 163
video production
planning
equipment preparation, 141
shoot sack packing, 142
weather checks, 142
publishing/unpublishing, 206
quality production factors, 21
set up
cast preparation, 141
equipment preparation, 141–143
overview, 139
production notebook organization, 140
staging areas, 143
shooting guidelines
action handles, 146
communication phrases, 145
record button use, 146
scene continuity, 146
scene order, 144
set management, 145
technique
camera stabilization, 84
clean narration, 90
cutaways, 90
length, 92
safety takes, 154
screen capture, 91
shot structure, 84
smooth movement, 149
title cards, 90
View as Public mode, 58
viewers. See also community; engaging audience; target audience
capturing
analyzing viewing habits, 11–12
identifying strengths, 11
understanding/satisfying needs, 22
creating specific content, 21
demographics/statistics, 15, 99
entertainment value, 21
Fans and Insights features, 215–216
getting noticed
competition for attention, 9–11
identifying strengths, 11
organic growth versus advertising, 292–293, 297
importance of, 11
needs/demands, 10
size, 15
variety of, 11
violence, 74
viral videos
advertising, 98
definition, 14
evergreen content versus, 97
visual effects. See editing
vlogs
content authenticity, 290
multiple takes, 89
subscriber engagement advantages, 290
• W •
Warning icon, 5
Watch Later link, 62
Watch page
video player controls, 35
watch time factor, 102, 192, 213
web series, 95
Windows Movie Maker, 160
Windows software
Adobe Premiere, 160
CyberLink PowerDirector, 161
Pinnacle Studio, 161
Sony Vegas Movie Studio, 161
Windows Movie Maker, 160
Wondershare Mac Video Converter program, 164
• Y •
YouTube. See also channels; logging in
account status checks, 183–185
algorithms
definition, 34
History link use, 61
watch time factor, 102
export settings, 179
Google acquisition, 25
history, 9
private browsing (incognito) mode, 33
quality expectations, 1
rules/guidelines
“account in good standing” benefits, 185
community guidelines strikes, 182
copyright infringement, 182–183
copyright strikes, 183
overview, 182
sharing advantages, 1
time-wasting potential, 15
verticals
overview, 31
viewer statistics, 99
YouTube accounts
Google+
profile creation, 43
overview, 38
YouTube Analytics
accessing, 249
ad performance
advertising measurements, 293
API use, 277
Audience Retention report, 261–263
custom groups, 252
data comparisons, 253
language analysis, 273
metrics interaction, 248
mobile device access, 269, 277
reports
run time optimization, 115
traffic sources, 115
Traffic Sources report, 266–268
YouTube Partner Program
YouTube Spaces, 54