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by Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry
Entrepreneurial Marketing
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PRAISE FOR ENTREPRENEURIAL MARKETING
Title Page
Copyright
Dedication
Foreword
Prologue: Marketing in the Post‐Normal Era
Acknowledgments
CHAPTER 1: The Omnihouse Model: A Holistic Perspective of Entrepreneurial Marketing
CHAPTER 2: From Professional to Entrepreneurial Marketing: The Core Elements of the Omnihouse Model
CHAPTER 3: Rethinking Competition: Collaborating for Sustainability
CHAPTER 4: Navigating Customers: Progressive Approach for Stronger Market Position
CHAPTER 5: Unifying Capabilities: Converging Mindsets Within an Organization
CHAPTER 6: Integrating Functions: Converging Departments Within an Organization
CHAPTER 7: Converging Creativity and Productivity: From Idea Generation to Capital Optimization
CHAPTER 8: Creativity and the Balance Sheet: Securing Funding for Imaginative Capabilities
CHAPTER 9: Converging Innovation and Improvement: Solution‐Centric Approach for Higher Profit Margin
CHAPTER 10: Converging Leadership and Management: Maintaining Values and Increasing Market Value
CHAPTER 11: Finding and Seizing Opportunities: From Business Outlook to Marketing Architecture
CHAPTER 12: Building Omni Capabilities: From Preparation to Execution
CHAPTER 13: Securing Future Trajectory: From Balance Sheet to Market Value
CHAPTER 14: Uniting Marketing and Finance: From Separation to Integration
CHAPTER 15: Technology for Humanity: High Tech, Higher Touch1
CHAPTER 16: Technology and Stakeholders: Leveraging Tools to Increase Value
CHAPTER 17: The Post‐Operational Excellence: Balancing Rigidity and Flexibility
Epilogue: Visioning the Next Curve
Appendix: Punokawan and Pandava: The Indonesian Mythic Symbols of CI‐EL and PI‐PM in the Omnihouse Model
About the Authors
Index
End User License Agreement
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