PHILIP KOTLER is professor emeritus of marketing at the Kellogg School of Management, Northwestern University, where he held the S.C. Johnson & Son Distinguished Professor of International Marketing. He is one of the world's leading authorities on marketing, widely regarded as the “father of modern marketing,” recipient of numerous awards and honorary degrees from schools around the world, and voted as the Number 1 Guru in Management in the list of Top 30 Gurus of Management (2022). The Wall Street Journal ranks him among the top six most influential business thinkers. He holds an MA from the University of Chicago and a PhD from MIT, both in economics. Philip has an incredible international presence―his books have been translated into more than 25 languages, and he regularly speaks on the international circuit.

HERMAWAN KARTAJAYA is the founder and chairman of MarkPlus, Inc. and was named by the United Kingdom's Chartered Institute of Marketing on the list of 50 Gurus Who Have Shaped the Future of Marketing. He received the Distinguished Global Leadership Award from the Pan‐Pacific Business Association at the University of Nebraska‐Lincoln. He is also the chairman of the Asia Council for Small Business and a cofounder of the Asia Marketing Federation.

HOOI DEN HUAN is an associate professor and former head of the Marketing and International Business Division and vice‐dean at the Nanyang Business School, Nanyang Technological University (NTU), Singapore. He obtained his bachelor's degree from the University of Bradford and his PhD from the University of Manchester. He was chairman of the bachelor of business degree curriculum committee, which started the business degree programs at NTU. He was also the director of the university's Nanyang Technopreneurship Center.

JACKY MUSSRY is the deputy chairman and chief executive officer at MarkPlus, Inc., where he helps many companies design corporate and marketing strategies and their training programs. He is also lecturing at several prominent universities in Indonesia, in addition to being active as a writer and speaker. He obtained his master's degree in marketing management and a doctorate in strategic management from the Faculty of Economics and Business, University of Indonesia.