“Kotler and colleagues are at it again. There are no parts of marketing that Phil and his collaborators have not had their imprint. This book takes us from the previously established omnichannel literature on how we go to marketing through a multiplicity of interrelated channels to an inner perspective on the need in 2023 to redesign the organization on how we work in an omnihouse model. They outline how the interconnectedness of every part of the organization is essential with all the changes in the world and how we operate today. They define the new structure for today's firm to survive and thrive. Bravo!!!”

—David J. Reibstein

Professor of Marketing

The Wharton School, University of Pennsylvania

“Marketing people often get caught up merely in tactical matters. This book provides a holistic perspective so that business people, especially marketers, can understand things more strategically in providing solutions for customers and other stakeholders while maintaining satisfactory profit margins and being concerned about the company's market value.”

—Hermann Simon

Founder and Honorary Chairman

Simon‐Kucher & Partners

“I love the fundamental idea of having an entrepreneurial mindset and tools to augment the existing professional competence rather than replace it. This book shows how an entrepreneurial mindset, with its creativity, agility, and ‘can‐do' attitude, needs to augment the professional competence of the modern firm faced with dynamic marketing places.”

―David Aaker

Professor Emeritus

University of California, Berkeley's Haas School of Business

“Marketing Entrepreneurship is an expertly‐conceived book that puts front and center the role of marketing in the success of new enterprises. It is a “must‐read” for entrepreneurs, new and seasoned alike.”

―Stanley F. Stasch

Professor Emeritus

Loyola University Chicago

“The horizons of marketing science are continuously expanding. Entrepreneurial marketing is also developing, more strongly intertwined with many aspects, and showing a progressively crucial role in business performance. I am happy that this book can simplify those complexities and take us to the new frontier of entrepreneurial marketing.”

—Marc Oliver Opresnik

Chief Research Officer Kotler Impact and

Distinguished Professor of Marketing and Management

Technical University of Lübeck