Every product and service should be marketed in order to get maximum sales. In this chapter, we'll learn to explore digital signage systems, including smart systems. We'll starting with reviewing existing digital signage platforms and go on to designing a smart digital advertising system and adding sensor devices to it.

We'll learn the following topics:

• Introducing smart digital advertising dashboards
• Exploring digital signage platforms
• Designing a smart digital advertising system
• Detecting human presence
• Displaying and delivering ad content
• Building a smart digital advertising dashboard

Let's get started!