The Social Factor

Innovate, Ignite, and Win through Mass Collaboration and Social Networking

Maria Azua

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Library of Congress Cataloging-in-Publication Data

Himmel, Maria Azua, 1960-
   The social factor : innovate, ignite, and win through mass collaboration and social networking / Himmel Maria Azua.
         p. cm.
   ISBN 978-0-13-701890-1 (pbk. : alk. paper)   1. Social networks. I. Title.
   HM741.H56 2009
   306.4'602856754--dc22
                                                                           2009023428

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ISBN-13: 978-0-13-701890-1


ISBN-10: 0-13-701890-8

Text printed in the United States on recycled paper at R.R. Donnelley in Crawfordsville, Indiana.

First printing August 2009

Dedication

To my husband, Ben Himmel, who always provides inspiration, comfort, and unconditional support to me.

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