Table of Contents
Social Networking and the Social Age
Standardization + Low Cost = Increased Adoption
Social Networking: Transforming Our World
The Globally Integrated Enterprise
The Social Age Corporation: Hungry for Change
The Social Age: Great Expectations
Social Networking in Your Organization
Degrees of Separation: An IBM Experience
3. Wikis: Bringing the Crowds to You
Empirical Evidence for Wiki Effectiveness
4. Blogs: Your Personal News Outlet
Not Your Father’s Company Newsletter
IT Planning for Wikis and Blogs
Socializing Your Social Networking
Expertise Location Through Tagging
It’s All About Economies of Scale
Cloudsourcing, Not Outsourcing
Personal Branding and Social Networking
Value of Social Networking Tools for Professionals
Social Networking: An IBM Business Partner Perspective
Social Media on a Financial Services Web Site
Social Networking and Brand Loyalty
What Do You Lose by Not Implementing Social Tools?
Open Source Software Business Challenges
Content Management Systems (CMS)
9. Social Brain and the Ideation Process
The Social Brain and the Ideation Process
Social Ideation in the Enterprise
Creation of an Innovation Community
Innovation and Technology Adoption Process
Innovation Programs: Critical Success Factors
Technology Adoption and GDP Correlation
Recognizing and Exploiting the Hype Cycle
Mobility as a Critical Enterprise Service