Chapter 2: The Power of the WIIFY
by Jerry Weissman
Presentation Skills That Will Take You to the Top (Collection), 2/e
- About This eBook
- Title Page
- Copyright Page
- Series Text
- Contents
- Presentations in Action: 80 Memorable Presentation Lessons from the Masters
- Copyright Page
- Praise for Presentations in Action
- Dedication
- Introduction
- Section I. Content: The Art of Telling Your Story
- 1. A Lesson from Professor Marvel, a.k.a. The Wizard of Oz: How to Customize Your Presentation
- 2. Obama and You: The Most Persuasive Word
- 3. The “So What?” Syndrome: ... and How to Avoid It
- 4. Beware of Jokes: Dispelling a Common False Belief
- 5. Presentation Advice from Abraham Lincoln: Clarity, Ownership, and Add Value
- 6. It Ain’t What You Say, It’s How You Say It: Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D.
- 7. Presentation Advice from Mark Twain: Brevity Takes Time
- 8. Presentation Advice from Mike Nichols: How to Find Value in Your Story
- 9. Show versus Tell in Hollywood: The Wrong and the Right Way to Tell a Story
- 10. Slogan Power: Why the U.S. Army’s “Be All That You Can Be” Succeeded
- 11. How Long Is Too Long?: When in Doubt, Leave it Out
- 12. The Elevator Pitch in One Sentence: How to Describe Your Business Succinctly
- 13. Do You Know the Way to Spanish Bay?: The Correct Way to Practice
- 14. Getting to “Aha!”: The Magic Moment
- 15. This Is Your Pilot Speaking: A Lesson in Flow from the Airlines
- 16. Presentation Advice from the iPhone: Substance and Style in Your Story
- 17. Presentation Advice from Steve Jobs: The Power of Positive Words
- 18. Presentation Advice from Novelists I: Begin with the End in Mind, Then Write, Rewrite, and Rewrite
- 19. Presentation Advice from Novelists II: Storyboard and Verbalize
- 20. Microsoft Slogans Score a Trifecta: Three Persuasive Techniques
- 21. Presentation Advice from a Physician: Audience Advocacy
- 22. Presentation Advice from a Politician: Audience Advocacy
- 23. Ronald Reagan Meets Lenny Skutnik: The Catalyst of Human Interest Stories
- 24. Human Interest Stories: A Double Advantage: Two Ways to Use Anecdotes
- Section II. Graphics: The Correct Way to Design PowerPoint Slides
- 25. The Presentation-as-Document Syndrome: Never the Twain Shall Meet
- 26. Blame the Penmanship, Not the Pen: Operator versus Machine Error
- 27. You Can’t Use a Sentence As a Prompt!: Less Verbiage Is More Useful
- 28. Baiting the Salesperson: Selling Is about In-Person Communication
- 29. PowerPoint and Human Perception: Scientific Support for Graphics Design
- 30. PowerPoint Template: Combined Picture and Text: The Best Positions for Pictures and Text
- 31. Shady Characters: The Wrong Way and the Right Way to Build Text
- 32. “I Can Read It Myself!”: Three Simple Steps to Avoid Reading Slides Verbatim
- 33. A Case for Case I: Initial Caps or All Caps: Text Design in Presentations
- 34. A Case for Case II: Serif or Sans: Font Design in Presentations
- 35. What Color Is Your PowerPoint?: Contrast Counts
- 36. Presentation Advice from Corona Beer: Peripheral Vision Counts
- 37. The Cable Crawlers: How Television Animates Text
- 38. Computer Animation: Three Simple Rules
- 39. PowerPoint and the Military: Sometimes More Is More
- Section III. Delivery Skills: Actions Speak Louder Than Words
- 40. The Art of Conversation: Eye Contact and Interaction Start at Infancy
- 41. Presentation Advice from Edward R. Murrow: The “Person-to-Person” Role Model
- 42. Nonverbal Communication: Look Them in the Eye
- 43. Presentation Advice from Pianist Murray Perahia: Concentration Creates Control
- 44. Presentation Advice from Actress Tovah Feldshuh: Concentration Creates Communication
- 45. Presentation Advice from Michael Phelps and Dara Torres: How to Control Stress under Pressure
- 46. Presentation Advice from Frank Sinatra: The Art of Phrasing
- 47. Presentation Advice from Soprano Kiri Te Kanawa: The Importance of Breathing
- 48. The One-Eyed Man: Necessity Is the Mother of Invention
- 49. Bill Clinton’s Talking to Me!: The Power of Group Dynamics
- 50. Liddy Dole and Person-to-Person: From Law School to the Republican National Convention
- 51. Fast Talking: Fun or Maddening
- 52. Presentation Advice from Titian: Position, Position, Position
- 53. Presentation Advice from Musicians and Athletes: The Value of Effortlessness
- 54. Presentation Advice from Vin Scully: From Reagan to Barber to Scully
- 55. “Ya’ Either Got It or Ya’ Ain’t”: The Fear of Public Speaking Is Universal
- 56. How to Eliminate the Fig Leaf: A Presentation Lesson from the Military
- 57. Unwords: Even Barack Obama Says Them
- 58. To Slip or Not to Slip: Been There, Done That
- 59. The Free Throw: A Presentation Lesson from Basketball
- 60. 10 Tips for 30 Seconds: Help for Job Seekers
- 61. You Are What You Eat: Ten Tips about Food and Drink in Presentations
- Section IV. Q&A: Handling Tough Questions
- 62. Speed Kills in Q&A: The Vanishing Art of Listening
- 63. A Lesson in Listening from Barack Obama: How to Handle Multiple Questions
- 64. If I Could Tell Jon Stewart...: Talk Shows Include Listening
- 65. What Keeps You Up at Night?: How to Handle the Most Frequently Asked Questions
- 66. Spin versus Topspin: The Political World versus the Business World
- 67. When Did You Stop Beating Your Wife?: How to Handle False Assumption Questions
- 68. Madoff and Cramer Plead Guilty: How to Respond When Guilty as Charged
- 69. Tell Me the Time, Not How to Build a Clock: Keep Your Answers Short
- 70. Presentation Advice from Jerry Rice: Grasp the Question before You Answer
- 71. Politicians and Spin: Putting Lipstick on a Pig
- 72. Murder Boards: How Elena Kagan Prepared for Tough Questions
- 73. Ms. Kagan Regrets: Nonanswers to Tough Questions
- Section V. Integration: Putting It All Together
- 74. The Elephant: The Whole Is Greater Than the Sum of the Parts
- 75. Presentation Graphics Meet Linguistics: Symmetry in Graphics Design
- 76. One Presentation, Multiple Audiences: 12 Presenters, 12 Stories, 1 Set of Slides
- 77. The Art and Science of Oprah Winfrey: The Secrets of Oprah Winfrey’s Appeal
- 78. Right or Left: The Deep Roots of Human Preferences
- 79. Graphics Synchronization: The Missing Link
- 80. The House That Jack Built: Make All the Parts Fit
- Footnotes
- Acknowledgments
- About the Author
- Index
- FT Press
- In the Line of Fire: How to Handle Tough Questions—When It Counts, Second Edition
- Copyright Page
- Praise for In the Line of Fire
- Dedication Page
- About the Author
- Introduction: Universal Challenges, Universal Solutions
- Chapter 1. Agility Versus Force
- Chapter 2. The Critical Dynamics of Q&A
- Chapter 3. Effective Management Implemented
- Chapter 4. You’re Not Listening!
- Chapter 5. Active Listening
- Chapter 6. Retake the Floor
- Chapter 7. Provide the Answer
- Chapter 8. Topspin in Action
- Chapter 9. Preparation
- Chapter 10. The Art of War
- Chapter 11. Lessons Not Learned
- Chapter 12. The Role Model
- Endnotes
- Introduction: Universal Challenges, Universal Solutions
- Chapter 1: Agility Versus Force
- Chapter 2: The Critical Dynamics of Q&A
- Chapter 3: Effective Management Implemented
- Chapter 4: You’re Not Listening!
- Chapter 5: Active Listening
- Chapter 6: Retake the Floor
- Chapter 7: Provide the Answer
- Chapter 8: Topspin in Action
- Chapter 9: Preparation
- Chapter 10: The Art of War
- Chapter 11: Lessons Not Learned
- Chapter 12: The Role Model
- Acknowledgments
- Index
- Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
- Copyright Page
- Praise for the First Edition of Presenting to Win
- Dedication Page
- Foreword to the Updated and Expanded Edition
- Preface
- Introduction
- Chapter 1: You and Your Audience
- Chapter 2: The Power of the WIIFY
- Chapter 3: Getting Creative: The Expansive Art of Brainstorming
- Chapter 4: Finding Your Flow
- Chapter 5: Capturing Your Audience Immediately
- Chapter 6: Communicating Visually
- Chapter 7: Making the Text Talk
- Chapter 8: Making the Numbers Sing
- Chapter 9: Using Graphics to Help Your Story Flow
- Chapter 10: Bringing Your Story to Life
- Chapter 11: Customizing Your Presentation
- Chapter 12: Animating Your Graphics
- Chapter 13: The Virtual Presentation
- Chapter 14: Pitching in the Majors
- Appendix A. Tools of the Trade
- Appendix B. Presentation Checklists
- Acknowledgments
- Index
- About the Author
- FT Press
- Winning Strategies for Power Presentations: Jerry Weissman Delivers Lessons from the World’s Best Presenters
- Copyright Page
- Dedication Page
- The Masters
- Introduction
- Section I: Content: The Art of Telling Your Story
- 1. Mark Twain’s Fingernails
- 2. Kill Your Darlings
- 3. How Long Should a Presentation Last?
- 4. Follow the Money
- 5. Fellini on Creativity
- 6. How Woody Allen Creates
- 7. What’s Your Point?
- 8. Spoiler Alert
- 9. The Cyrano Parable
- 10. “Does that make sense?”
- 11. Meaningful Words
- 12. Writer’s Block
- 13. Writer’s Block II
- 14. Never Say “Never”
- 15. From Bogart to Gingrich
- 16. Rupert Murdoch’s 90% Apology
- 17. Winning and Losing the World Cup
- 18. John Doerr’s “Chalk” Talks
- 19. Vinod Khosla’s Cardinal Rule
- 20. The Outline Trap
- 21. Having a ’versation
- 22. “It’s all about you!”
- 23. When Not to Tell ’em
- 24. Bookends
- 25. The Sound of Ka-Ching!
- 26. David Letterman’s Top Ten
- 27. Illusion of the First Time
- 28. In Praise of Analogies and Examples
- 29. Ronald Reagan and Barack Obama
- 30. Aristotle: The First Salesman
- Section II: Graphics: How to Design PowerPoint Slides Effectively
- 31. Vinod Khosla’s Five-Second Rule
- 32. Don’t Raise the Bridge, Lower the Water
- 33. Jon Stewart’s Right
- 34. Misdirection
- 35. Obama Makes a PowerPoint Point
- 36. Go in the Right Direction
- 37. PowerPoint and Movie Stunts
- 38. The Anti-PowerPoint Party
- 39. Signage Versus Documents
- 40. The Graphics Spectrum
- 41. How Audiences See
- 42. Why Use PowerPoint at All?
- 43. “But, I’m not an artist!”
- 44. The Kindness of Strangers
- 45. No More Mind-Numbing Number Slides
- Section III: Delivery Skills: Actions Speak Louder than Words
- 46. Eight Presentations a Day
- 47. Sounds of Silence
- 48. Stage Fright
- 49. Swimming Lessons and Presentations
- 50. Valley Girl Talk
- 51. “What do I do with my hands?”
- 52. “Look, Ma, no hands!”
- 53. Foreign Films
- 54. Rx: CrackBerry Addiction
- 55. The Eyes Have It
- 56. Why Sinatra Stood
- 57. Presentation Counts
- Section IV: How to Handle Tough Questions
- Section V: Special Presentations
- 66. Speak Crisply and Eliminate Mumbling
- 67. How to Develop a Richer Voice
- 68. How to Deliver a Scripted Speech
- 69. Speaking to an Audience of a Thousand
- 70. How to Beat the Demo Demons
- 71. Bring Your Panel Discussion to Life
- 72. Mark Your Accent
- 73. How to Interview Like a Television Anchorperson
- 74. Ten Best Practices for the IPO Road Show
- 75. Cicero: Peroration
- Endnotes
- Introduction
- Chapter 1
- Chapter 2
- Chapter 3
- Chapter 5
- Chapter 6
- Chapter 7
- Chapter 8
- Chapter 9
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 20
- Chapter 21
- Chapter 22
- Chapter 23
- Chapter 24
- Chapter 25
- Chapter 26
- Chapter 27
- Chapter 28
- Chapter 29
- Chapter 30
- Chapter 31
- Chapter 32
- Chapter 34
- Chapter 35
- Chapter 36
- Chapter 37
- Chapter 38
- Chapter 39
- Chapter 40
- Chapter 41
- Chapter 42
- Chapter 43
- Chapter 44
- Chapter 46
- Chapter 47
- Chapter 48
- Chapter 50
- Chapter 51
- Chapter 52
- Chapter 54
- Chapter 55
- Chapter 56
- Chapter 57
- Chapter 58
- Chapter 59
- Chapter 60
- Chapter 61
- Chapter 63
- Chapter 64
- Chapter 65
- Chapter 66
- Chapter 73
- Chapter 74
- Chapter 75
- Acknowledgements
- Index
- About the Author
- FT Press
-
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