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Section I: Content: The Art of Telling Your Story
by Jerry Weissman
Presentation Skills That Will Take You to the Top (Collection), 2/e
About This eBook
Title Page
Copyright Page
Series Text
Contents
Presentations in Action: 80 Memorable Presentation Lessons from the Masters
Copyright Page
Praise for Presentations in Action
Dedication
Introduction
Section I. Content: The Art of Telling Your Story
1. A Lesson from Professor Marvel, a.k.a. The Wizard of Oz: How to Customize Your Presentation
2. Obama and You: The Most Persuasive Word
3. The “So What?” Syndrome: ... and How to Avoid It
4. Beware of Jokes: Dispelling a Common False Belief
5. Presentation Advice from Abraham Lincoln: Clarity, Ownership, and Add Value
6. It Ain’t What You Say, It’s How You Say It: Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D.
7. Presentation Advice from Mark Twain: Brevity Takes Time
8. Presentation Advice from Mike Nichols: How to Find Value in Your Story
9. Show versus Tell in Hollywood: The Wrong and the Right Way to Tell a Story
10. Slogan Power: Why the U.S. Army’s “Be All That You Can Be” Succeeded
11. How Long Is Too Long?: When in Doubt, Leave it Out
12. The Elevator Pitch in One Sentence: How to Describe Your Business Succinctly
13. Do You Know the Way to Spanish Bay?: The Correct Way to Practice
14. Getting to “Aha!”: The Magic Moment
15. This Is Your Pilot Speaking: A Lesson in Flow from the Airlines
16. Presentation Advice from the iPhone: Substance and Style in Your Story
17. Presentation Advice from Steve Jobs: The Power of Positive Words
18. Presentation Advice from Novelists I: Begin with the End in Mind, Then Write, Rewrite, and Rewrite
19. Presentation Advice from Novelists II: Storyboard and Verbalize
20. Microsoft Slogans Score a Trifecta: Three Persuasive Techniques
21. Presentation Advice from a Physician: Audience Advocacy
22. Presentation Advice from a Politician: Audience Advocacy
23. Ronald Reagan Meets Lenny Skutnik: The Catalyst of Human Interest Stories
24. Human Interest Stories: A Double Advantage: Two Ways to Use Anecdotes
Section II. Graphics: The Correct Way to Design PowerPoint Slides
25. The Presentation-as-Document Syndrome: Never the Twain Shall Meet
26. Blame the Penmanship, Not the Pen: Operator versus Machine Error
27. You Can’t Use a Sentence As a Prompt!: Less Verbiage Is More Useful
28. Baiting the Salesperson: Selling Is about In-Person Communication
29. PowerPoint and Human Perception: Scientific Support for Graphics Design
30. PowerPoint Template: Combined Picture and Text: The Best Positions for Pictures and Text
31. Shady Characters: The Wrong Way and the Right Way to Build Text
32. “I Can Read It Myself!”: Three Simple Steps to Avoid Reading Slides Verbatim
33. A Case for Case I: Initial Caps or All Caps: Text Design in Presentations
34. A Case for Case II: Serif or Sans: Font Design in Presentations
35. What Color Is Your PowerPoint?: Contrast Counts
36. Presentation Advice from Corona Beer: Peripheral Vision Counts
37. The Cable Crawlers: How Television Animates Text
38. Computer Animation: Three Simple Rules
39. PowerPoint and the Military: Sometimes More Is More
Section III. Delivery Skills: Actions Speak Louder Than Words
40. The Art of Conversation: Eye Contact and Interaction Start at Infancy
41. Presentation Advice from Edward R. Murrow: The “Person-to-Person” Role Model
42. Nonverbal Communication: Look Them in the Eye
43. Presentation Advice from Pianist Murray Perahia: Concentration Creates Control
44. Presentation Advice from Actress Tovah Feldshuh: Concentration Creates Communication
45. Presentation Advice from Michael Phelps and Dara Torres: How to Control Stress under Pressure
46. Presentation Advice from Frank Sinatra: The Art of Phrasing
47. Presentation Advice from Soprano Kiri Te Kanawa: The Importance of Breathing
48. The One-Eyed Man: Necessity Is the Mother of Invention
49. Bill Clinton’s Talking to Me!: The Power of Group Dynamics
50. Liddy Dole and Person-to-Person: From Law School to the Republican National Convention
51. Fast Talking: Fun or Maddening
52. Presentation Advice from Titian: Position, Position, Position
53. Presentation Advice from Musicians and Athletes: The Value of Effortlessness
54. Presentation Advice from Vin Scully: From Reagan to Barber to Scully
55. “Ya’ Either Got It or Ya’ Ain’t”: The Fear of Public Speaking Is Universal
56. How to Eliminate the Fig Leaf: A Presentation Lesson from the Military
57. Unwords: Even Barack Obama Says Them
58. To Slip or Not to Slip: Been There, Done That
59. The Free Throw: A Presentation Lesson from Basketball
60. 10 Tips for 30 Seconds: Help for Job Seekers
61. You Are What You Eat: Ten Tips about Food and Drink in Presentations
Section IV. Q&A: Handling Tough Questions
62. Speed Kills in Q&A: The Vanishing Art of Listening
63. A Lesson in Listening from Barack Obama: How to Handle Multiple Questions
64. If I Could Tell Jon Stewart...: Talk Shows Include Listening
65. What Keeps You Up at Night?: How to Handle the Most Frequently Asked Questions
66. Spin versus Topspin: The Political World versus the Business World
67. When Did You Stop Beating Your Wife?: How to Handle False Assumption Questions
68. Madoff and Cramer Plead Guilty: How to Respond When Guilty as Charged
69. Tell Me the Time, Not How to Build a Clock: Keep Your Answers Short
70. Presentation Advice from Jerry Rice: Grasp the Question before You Answer
71. Politicians and Spin: Putting Lipstick on a Pig
72. Murder Boards: How Elena Kagan Prepared for Tough Questions
73. Ms. Kagan Regrets: Nonanswers to Tough Questions
Section V. Integration: Putting It All Together
74. The Elephant: The Whole Is Greater Than the Sum of the Parts
75. Presentation Graphics Meet Linguistics: Symmetry in Graphics Design
76. One Presentation, Multiple Audiences: 12 Presenters, 12 Stories, 1 Set of Slides
77. The Art and Science of Oprah Winfrey: The Secrets of Oprah Winfrey’s Appeal
78. Right or Left: The Deep Roots of Human Preferences
79. Graphics Synchronization: The Missing Link
80. The House That Jack Built: Make All the Parts Fit
Footnotes
Acknowledgments
About the Author
Index
FT Press
In the Line of Fire: How to Handle Tough Questions—When It Counts, Second Edition
Copyright Page
Praise for In the Line of Fire
Dedication Page
About the Author
Introduction: Universal Challenges, Universal Solutions
Chapter 1. Agility Versus Force
Challenging Questions
Martial Arts
Effective Management Perceived
Baptism Under Fire
Chapter 2. The Critical Dynamics of Q&A
Defensive
Contentious
Presenter Behavior/Audience Perception
The Six-Million-Dollar Q&A
The NetRoadshow Factor
Chapter 3. Effective Management Implemented
Worst-Case Scenario
Maximum Control in Groups
The Q&A Cycle
How to Lose Your Audience in Five Seconds Flat
Chapter 4. You’re Not Listening!
Chapter 5. Active Listening
The Roman Column
Subvocalization
Visual Listening
...You Still Don’t Understand
Yards After Catch
Chapter 6. Retake the Floor
Paraphrase
Challenging Questions
The Buffer
Key Word Buffer
The Double Buffer
The Power of “You”
The Triple Fail-Safe
Chapter 7. Provide the Answer
Quid Pro Quo
Manage the Answer
Anticipate
Recognize the Universal Issues
How to Handle Special Questions
Guilty as Charged Questions
Point B and WIIFY
Topspin
Media Sound Bites
Chapter 8. Topspin in Action
Missing a Free Kick
The Evolution of George W. Bush
Lloyd Bentsen Topspins
Ronald Reagan Topspins
Barack Obama Topspins
Chapter 9. Preparation
The NAFTA Debate Revisited
Murder Boards
Presidential Elections
Lessons Learned
Chapter 10. The Art of War
The Art of Agility
The Critical Impact of Debates
Lessons Learned
Chapter 11. Lessons Not Learned
Reaction Shots
Agreement
Lessons Learned
Chapter 12. The Role Model
Complete Control
Endnotes
Introduction: Universal Challenges, Universal Solutions
Chapter 1: Agility Versus Force
Chapter 2: The Critical Dynamics of Q&A
Chapter 3: Effective Management Implemented
Chapter 4: You’re Not Listening!
Chapter 5: Active Listening
Chapter 6: Retake the Floor
Chapter 7: Provide the Answer
Chapter 8: Topspin in Action
Chapter 9: Preparation
Chapter 10: The Art of War
Chapter 11: Lessons Not Learned
Chapter 12: The Role Model
Acknowledgments
Index
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
Copyright Page
Praise for the First Edition of Presenting to Win
Dedication Page
Foreword to the Updated and Expanded Edition
Preface
What’s Past Is Prologue
Introduction
The Wizard of Aaahs
The Mission-Critical Presentation
The Art of Telling Your Story
A New Approach to Presentations
The Psychological Sell
Chapter 1: You and Your Audience
The Problem with Presentations
The Power Presentation
Persuasion: Getting from Point A to Point B
Audience Advocacy
Getting Aha!s
Chapter 2: The Power of the WIIFY
What’s In It For You?
WIIFY Triggers
The Danger of the Incorrect “You”
Chapter 3: Getting Creative: The Expansive Art of Brainstorming
The Data Dump
Managing the Brainstorm: The Framework Form
Brainstorming: Doing the Data Dump Productively
Focus Before Flow
Chapter 4: Finding Your Flow
The 16 Flow Structures
Which Flow Structure Should You Choose?
Guidelines for Selecting a Flow Structure
The Value of Flow Structures
The Four Critical Questions
Chapter 5: Capturing Your Audience Immediately
Seven Classic Opening Gambits
Compound Opening Gambits
Linking to Point B
Tell ’em What You’re Gonna Tell ’em
90 Seconds to Launch
Winning Over the Toughest Crowd
Chapter 6: Communicating Visually
The Proper Role of Graphics
Presenter Focus
Less Is More
Perception Psychology
Graphic Design Elements
Chapter 7: Making the Text Talk
Bullets Versus Sentences
Wordwrap
Crafting the Effective Bullet Slide
Minimize Eye Sweeps with Parallelism
Using the Build
Bullet Levels
Verbal Style
Visual Style
Text Guidelines
Chapter 8: Making the Numbers Sing
The Power of Numeric Graphics
Bar Charts
Pie Charts
Typography in Numeric Graphics
The Hockey Stick
Subtle? Yes, But . . .
Chapter 9: Using Graphics to Help Your Story Flow
The 35,000-Foot Overview
Graphic Continuity Techniques
Presenter Focus Revisited
Graphics and the 35,000-Foot View
Chapter 10: Bringing Your Story to Life
Verbalization: The Special Technique
Spaced Learning
Internal Linkages
Internal Linkages in Action
Verbiage
Summary
Chapter 11: Customizing Your Presentation
The Power of Customization
The Illusion of the First Time
External Linkages
Gathering Material for Customization
External Linkages in Action
Chapter 12: Animating Your Graphics
How Versus Why and Wherefore
Perception Psychology
Cinematic Techniques
Microsoft PowerPoint 2003 and 2007
Animation Options
Animation and the Presenter
Chapter 13: The Virtual Presentation
Anytime, Anyplace, Anyone
How the Virtual Presentation Works
Preparing for Your Virtual Presentation
Connecting with Your Invisible Audience
Creating a Winning Virtual Presentation
The Future of the Virtual Presentation
Chapter 14: Pitching in the Majors
End with the Beginning in Mind
It All Starts with Your Story
Practice, Practice, Practice
Every Audience, Every Time
Appendix A. Tools of the Trade
The Presentation Environment
Appendix B. Presentation Checklists
The Four Critical Questions
WIIFY Triggers
Seven Classic Opening Gambits
Sixteen Flow Structures
Twelve Internal Linkages
Seven External Linkages
Five Graphic Continuity Techniques
Acknowledgments
Index
About the Author
FT Press
Winning Strategies for Power Presentations: Jerry Weissman Delivers Lessons from the World’s Best Presenters
Copyright Page
Dedication Page
The Masters
Introduction
Natural and Universal
Section I: Content: The Art of Telling Your Story
1. Mark Twain’s Fingernails
How to Remember What to Say
2. Kill Your Darlings
A Lesson from Professional Writers
3. How Long Should a Presentation Last?
Be Brief and Concise
4. Follow the Money
“So...?”
5. Fellini on Creativity
Consider All the Possibilities—Before You Present
6. How Woody Allen Creates
First Things First, Last Things Last
7. What’s Your Point?
Leave Pointlessness to Woody Allen
8. Spoiler Alert
What’s Your Point?
9. The Cyrano Parable
The Story You Tell Versus the Slides You Show
10. “Does that make sense?”
...And Other Meaningless Words
11. Meaningful Words
Words That Inspire Confidence
12. Writer’s Block
How to Break Through
13. Writer’s Block II
Easier Said Than Done
14. Never Say “Never”
Well, Almost Never
15. From Bogart to Gingrich
Who Did It?
16. Rupert Murdoch’s 90% Apology
Who Did It?
17. Winning and Losing the World Cup
He’s Just Not That into FIFA
18. John Doerr’s “Chalk” Talks
Three Best Practices from a Top Venture Capitalist
19. Vinod Khosla’s Cardinal Rule
“Message Sent Is Not the Same as Message Received”
20. The Outline Trap
Britannica and Brainstorming
21. Having a ’versation
“I” Versus “You”
22. “It’s all about you!”
“...But they’re just not that into you.”
23. When Not to Tell ’em
“Get on with it!”
24. Bookends
Establish Your First and Last Sentences
25. The Sound of Ka-Ching!
Scale the “You”
26. David Letterman’s Top Ten
Pick a Number
27. Illusion of the First Time
Road (Show) Warriors
28. In Praise of Analogies and Examples
Add Value and Dimension
29. Ronald Reagan and Barack Obama
Masters of the Game
30. Aristotle: The First Salesman
The Original Source
Section II: Graphics: How to Design PowerPoint Slides Effectively
31. Vinod Khosla’s Five-Second Rule
A Sanity Check for Every Presentation
32. Don’t Raise the Bridge, Lower the Water
Better Box Thinking
33. Jon Stewart’s Right
Positioned on Purpose?
34. Misdirection
Magicians and Graphics
35. Obama Makes a PowerPoint Point
The State of the Union and Presentations
36. Go in the Right Direction
A Presentation Lesson from Akira Kurosawa
37. PowerPoint and Movie Stunts
Use Graphics to Create Continuity
38. The Anti-PowerPoint Party
Another Precinct Heard From
39. Signage Versus Documents
Drive Your PowerPoint Home
40. The Graphics Spectrum
Lives of Quiet Desperation
41. How Audiences See
Follow the Action
42. Why Use PowerPoint at All?
A Picture Is Worth a Thousand Words
43. “But, I’m not an artist!”
Rx: Infographics
44. The Kindness of Strangers
Stand and Deliver
45. No More Mind-Numbing Number Slides
Five Easy Steps to Bring Your Presentation to Life
Section III: Delivery Skills: Actions Speak Louder than Words
46. Eight Presentations a Day
Cause and Effect
47. Sounds of Silence
Presentation Advice from Composers and Musicians
48. Stage Fright
A Close Cousin of Writer’s Block
49. Swimming Lessons and Presentations
Deconstruct and Reconstruct
50. Valley Girl Talk
Invisible Question Marks
51. “What do I do with my hands?”
A Simple Approach to Gesturing
52. “Look, Ma, no hands!”
Anchorperson or Weatherperson
53. Foreign Films
The Pause That Refreshes
54. Rx: CrackBerry Addiction
Control Yourself!
55. The Eyes Have It
Relax!
56. Why Sinatra Stood
The Voice of “The Voice”
57. Presentation Counts
The Rise and Fall of Rick Perry
Section IV: How to Handle Tough Questions
58. Listening and Laughing with Johnny Carson
Late Night Lessons for Presenters
59. Ready, Fire, Aim!
Old Habits Die Hard
60. How to Deal with a Direct Attack
“That was certainly a downer!”
61. No Such Thing as a Stupid Question
A Lesson in Q&A from Dilbert
62. The Patronizing Paraphrase
Trying to Channel Bill Clinton
63. Tricky Questions
Be Transparent or Be Trapped
64. Robert McNamara Was Wrong
You Must Respond to All Questions
65. Breaking into Jail
The Elephant IS in the Room
Section V: Special Presentations
66. Speak Crisply and Eliminate Mumbling
Be Your Own Henry Higgins
Athletic Articulation
Primer
Be Your Own Henry Higgins
67. How to Develop a Richer Voice
Be Your Own Echo Chamber
Resonance
Be Your Own Echo Chamber
The Pause Bonus
68. How to Deliver a Scripted Speech
When the Words Count
Teleprompter
Vertical Text
69. Speaking to an Audience of a Thousand
The Big Tent
Image Magnification
Actions, Speaking, and Words
70. How to Beat the Demo Demons
Plan B and More
71. Bring Your Panel Discussion to Life
How to Herd Cats
72. Mark Your Accent
Eliza Doolittle Is a Myth
Spanish Lessons
Ears Versus Eyes
73. How to Interview Like a Television Anchorperson
Seven Easy Steps
74. Ten Best Practices for the IPO Road Show
75. Cicero: Peroration
Timeless and Borderless
Endnotes
Introduction
Chapter 1
Chapter 2
Chapter 3
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19
Chapter 20
Chapter 21
Chapter 22
Chapter 23
Chapter 24
Chapter 25
Chapter 26
Chapter 27
Chapter 28
Chapter 29
Chapter 30
Chapter 31
Chapter 32
Chapter 34
Chapter 35
Chapter 36
Chapter 37
Chapter 38
Chapter 39
Chapter 40
Chapter 41
Chapter 42
Chapter 43
Chapter 44
Chapter 46
Chapter 47
Chapter 48
Chapter 50
Chapter 51
Chapter 52
Chapter 54
Chapter 55
Chapter 56
Chapter 57
Chapter 58
Chapter 59
Chapter 60
Chapter 61
Chapter 63
Chapter 64
Chapter 65
Chapter 66
Chapter 73
Chapter 74
Chapter 75
Acknowledgements
Index
About the Author
FT Press
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1. Mark Twain’s Fingernails
Section I: Content: The Art of Telling Your Story
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