Table of Contents for
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
by Jerry Weissman
Produce Powerful Presentations (Collection)
- About This eBook
- Title Page
- Copyright Page
- Contents
- Presentations in Action: 80 Memorable Presentation Lessons from the Masters
- Praise for Presentations in Action
- Copyright Page
- Dedication
- Introduction
- Section I. Content: The Art of Telling Your Story
- 1. A Lesson from Professor Marvel, a.k.a. The Wizard of Oz: How to Customize Your Presentation
- 2. Obama and You: The Most Persuasive Word
- 3. The “So What?” Syndrome: ... and How to Avoid It
- 4. Beware of Jokes: Dispelling a Common False Belief
- 5. Presentation Advice from Abraham Lincoln: Clarity, Ownership, and Add Value
- 6. It Ain’t What You Say, It’s How You Say It: Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D.
- 7. Presentation Advice from Mark Twain: Brevity Takes Time
- 8. Presentation Advice from Mike Nichols: How to Find Value in Your Story
- 9. Show versus Tell in Hollywood: The Wrong and the Right Way to Tell a Story
- 10. Slogan Power: Why the U.S. Army’s “Be All That You Can Be” Succeeded
- 11. How Long Is Too Long?: When in Doubt, Leave it Out
- 12. The Elevator Pitch in One Sentence: How to Describe Your Business Succinctly
- 13. Do You Know the Way to Spanish Bay?: The Correct Way to Practice
- 14. Getting to “Aha!”: The Magic Moment
- 15. This Is Your Pilot Speaking: A Lesson in Flow from the Airlines
- 16. Presentation Advice from the iPhone: Substance and Style in Your Story
- 17. Presentation Advice from Steve Jobs: The Power of Positive Words
- 18. Presentation Advice from Novelists I: Begin with the End in Mind, Then Write, Rewrite, and Rewrite
- 19. Presentation Advice from Novelists II: Storyboard and Verbalize
- 20. Microsoft Slogans Score a Trifecta: Three Persuasive Techniques
- 21. Presentation Advice from a Physician: Audience Advocacy
- 22. Presentation Advice from a Politician: Audience Advocacy
- 23. Ronald Reagan Meets Lenny Skutnik: The Catalyst of Human Interest Stories
- 24. Human Interest Stories: A Double Advantage: Two Ways to Use Anecdotes
- Section II. Graphics: The Correct Way to Design PowerPoint Slides
- 25. The Presentation-as-Document Syndrome: Never the Twain Shall Meet
- 26. Blame the Penmanship, Not the Pen: Operator versus Machine Error
- 27. You Can’t Use a Sentence As a Prompt!: Less Verbiage Is More Useful
- 28. Baiting the Salesperson: Selling Is about In-Person Communication
- 29. PowerPoint and Human Perception: Scientific Support for Graphics Design
- 30. PowerPoint Template: Combined Picture and Text: The Best Positions for Pictures and Text
- 31. Shady Characters: The Wrong Way and the Right Way to Build Text
- 32. “I Can Read It Myself!”: Three Simple Steps to Avoid Reading Slides Verbatim
- 33. A Case for Case I: Initial Caps or All Caps: Text Design in Presentations
- 34. A Case for Case II: Serif or Sans: Font Design in Presentations
- 35. What Color Is Your PowerPoint?: Contrast Counts
- 36. Presentation Advice from Corona Beer: Peripheral Vision Counts
- 37. The Cable Crawlers: How Television Animates Text
- 38. Computer Animation: Three Simple Rules
- 39. PowerPoint and the Military: Sometimes More Is More
- Section III. Delivery Skills: Actions Speak Louder Than Words
- 40. The Art of Conversation: Eye Contact and Interaction Start at Infancy
- 41. Presentation Advice from Edward R. Murrow: The “Person-to-Person” Role Model
- 42. Nonverbal Communication: Look Them in the Eye
- 43. Presentation Advice from Pianist Murray Perahia: Concentration Creates Control
- 44. Presentation Advice from Actress Tovah Feldshuh: Concentration Creates Communication
- 45. Presentation Advice from Michael Phelps and Dara Torres: How to Control Stress under Pressure
- 46. Presentation Advice from Frank Sinatra: The Art of Phrasing
- 47. Presentation Advice from Soprano Kiri Te Kanawa: The Importance of Breathing
- 48. The One-Eyed Man: Necessity Is the Mother of Invention
- 49. Bill Clinton’s Talking to Me!: The Power of Group Dynamics
- 50. Liddy Dole and Person-to-Person: From Law School to the Republican National Convention
- 51. Fast Talking: Fun or Maddening
- 52. Presentation Advice from Titian: Position, Position, Position
- 53. Presentation Advice from Musicians and Athletes: The Value of Effortlessness
- 54. Presentation Advice from Vin Scully: From Reagan to Barber to Scully
- 55. “Ya’ Either Got It or Ya’ Ain’t”: The Fear of Public Speaking Is Universal
- 56. How to Eliminate the Fig Leaf: A Presentation Lesson from the Military
- 57. Unwords: Even Barack Obama Says Them
- 58. To Slip or Not to Slip: Been There, Done That
- 59. The Free Throw: A Presentation Lesson from Basketball
- 60. 10 Tips for 30 Seconds: Help for Job Seekers
- 61. You Are What You Eat: Ten Tips about Food and Drink in Presentations
- Section IV. Q&A: Handling Tough Questions
- 62. Speed Kills in Q&A: The Vanishing Art of Listening
- 63. A Lesson in Listening from Barack Obama: How to Handle Multiple Questions
- 64. If I Could Tell Jon Stewart...: Talk Shows Include Listening
- 65. What Keeps You Up at Night?: How to Handle the Most Frequently Asked Questions
- 66. Spin versus Topspin: The Political World versus the Business World
- 67. When Did You Stop Beating Your Wife?: How to Handle False Assumption Questions
- 68. Madoff and Cramer Plead Guilty: How to Respond When Guilty as Charged
- 69. Tell Me the Time, Not How to Build a Clock: Keep Your Answers Short
- 70. Presentation Advice from Jerry Rice: Grasp the Question before You Answer
- 71. Politicians and Spin: Putting Lipstick on a Pig
- 72. Murder Boards: How Elena Kagan Prepared for Tough Questions
- 73. Ms. Kagan Regrets: Nonanswers to Tough Questions
- Section V. Integration: Putting It All Together
- 74. The Elephant: The Whole Is Greater Than the Sum of the Parts
- 75. Presentation Graphics Meet Linguistics: Symmetry in Graphics Design
- 76. One Presentation, Multiple Audiences: 12 Presenters, 12 Stories, 1 Set of Slides
- 77. The Art and Science of Oprah Winfrey: The Secrets of Oprah Winfrey’s Appeal
- 78. Right or Left: The Deep Roots of Human Preferences
- 79. Graphics Synchronization: The Missing Link
- 80. The House That Jack Built: Make All the Parts Fit
- Footnotes
- Acknowledgments
- About the Author
- Financial Times Press
- Index
- Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
- Title Page
- Copyright Page
- Dedication
- Praise for the First Edition of Presenting to Win
- Foreword to the Updated and Expanded Edition
- Preface
- Introduction
- One. You and Your Audience
- Two. The Power of the WIIFY
- Three. Getting Creative: The Expansive Art of Brainstorming
- Four. Finding Your Flow
- Five. Capturing Your Audience Immediately
- Six. Communicating Visually
- Seven. Making the Text Talk
- Eight. Making the Numbers Sing
- Nine. Using Graphics to Help Your Story Flow
- Ten. Bringing Your Story to Life
- Eleven. Customizing Your Presentation
- Twelve. Animating Your Graphics
- Thirteen. The Virtual Presentation
- Fourteen. Pitching in the Majors
- Appendix A. Tools of the Trade
- Appendix B. Presentation Checklists
- Acknowledgments
- About the Author
- Financial Times Press
- Index
-
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