Index
A
ABC News, 95
active voice, importance of, 181
Adobe Systems, 37–38
Aha! moment, xxi, xxvi–xxvii
Analogy Opening Gambit, 70, 79–80, 238
analyzing audience, 27–28
Anchor Objects (continuity technique), 150–153, 240
Anecdote Opening Gambit, 70, 73–77, 237
animation. See also PowerPoint, animation options
build feature of bullets, 109–110
cinematic techniques, 202
defined, 197
overdone animation, 198
presenter’s movement and, 212
psychological factors, 200–201
reasons to use, 199
annotation (virtual presentations), 218
Anticipation Space (continuity technique), 154–157, 240
Aphorism Opening Gambit, 70, 78, 238
apologetic phrases, avoiding, 178
application sharing (virtual presentations), 218
Argument/Fallacy Flow Structure, 43, 55, 238
Argus Insurance, 76–77, 83–84, 161
Art and Visual Perception: A Psychology of the Creative Eye (Arnheim), 99, 200
Ask Questions (external linkage), 186–188, 240
assistance during virtual presentations, 223
attending virtual presentations, 220
attention of audience, capturing
in 90 seconds, 87–88
submarine example, 88–89
audience
analyzing, 27–28
attention, capturing, 87–89
linkages to. See external linkages
Audience Advocacy in presentations, 6–7. See also WIIFY
features versus benefits, 7
understanding audience needs, 8–9
audience interest, selecting Flow Structure, 64
audience participation (virtual presentations), 222–223
audience reaction display (virtual presentations), 219
audience visualization (virtual presentations), 225
audience-focused phrases, 177
bar charts, 122–125
Bar Dexter, 200
Bar Sinister, 200
benefits versus features, 7. See also WIIFY
BioSurface Technology, 52
BioVector Therapeutics, 65
Bixby, Jim, 13
Blinds option (PowerPoint), 207
Boesenberg, Charles M., 166
The Book of Lists (Wallechinsky), 231
Bookends (internal linkage), 169, 172, 239
Box option (PowerPoint), 209
brainstorming, 22. See also Data Dumps
Clustering in, 35–36
Framework Form for, 26–31
importance of, 36–38
linear thinking versus, 34
methods for, 31–35
Broder, David S., 62
Bromberg, Jon, 94
Brooktree, 13
build feature of bullets, 109–110
bullets
build feature, 109–110
parallelism, 108–109
sentences versus, 103–104
sub-bullets, 110–111
tips for constructing, 105–107
Bumper slides (continuity technique), 137–143, 240
Canion, Rod, xxiii
Case Study Flow Structure, 43, 54–55, 238
Castaldi, Dave, 53
Central Point Software, 166
Chambers, John, 78
Chang, Nancy, 57–58
chat rooms (virtual presentations), 219
Checkerboard option (PowerPoint), 207
checklists for presentations, 237–240
Chronological Flow Structure, 43, 45, 238
Churchill, Winston, 173
Cicero, 35
cinematic techniques in animation, 202
circle charts, 125–126
Circle option (PowerPoint), 209
Cisco Systems, xxi, xxv–xxvi, xxxiii, 51–52, 149–150, 193–194
Citigate Cunningham, Inc., xxiv
Clustering, 35–36
Colligan, Bud, 76
colors
Indexing/Color Coding (continuity technique), 143–146, 240
in visual styling, 118
Colwell, Robert, 47–48, 151–153
Comb option (PowerPoint), 207
communication, importance of, xxi
company name, referencing, 175
Compaq Computer Corporation, xxiii, 59
Compare/Contrast Flow Structure, 43, 55–56, 239
compound Opening Gambits, 80–81
comprehension graph, 27–28
conditional mood
converting to declarative mood, 179
when to use, 179
conditioned carriage return (eye movement), 97
Contemporize (external linkage), 186, 189, 224, 240
continuity. See flow
Cooper, Anderson, 95
Cover option (PowerPoint), 208
Covey, Stephen R., 5
creativity versus logic, 23, 34
critical questions, list of, 237
Cross-Reference (internal linkage), 169, 171, 239
Cunningham, Andrea, xxiv
Custom Animation feature (PowerPoint), 109, 203
Customized Opening Graphic (external linkage), 186, 190–191, 224, 240
customizing presentations. See also external linkages
Cisco Systems example, 193–194
illusion of the first time, 184–186
importance of, 194–195
NYU orientation example, 183–184
researching material for, 191–192
virtual presentations, 224
Cut option (PowerPoint), 207
Data Dumps. See also brainstorming
avoiding in presentations, 21–22
defined, 2
in presentation preparation, 22
declarative mood, converting conditional mood to, 179
delivery skills, importance of story-telling over, xxix–xxxi, 229–231
detailed presentations versus focused presentations, 3
DiMaggio, Joe, 185
Direct Reference (external linkage), 186–187, 224, 240
disembodiment, 164
Dissolve option (PowerPoint), 208
distributed learning, 166
Do the Math (internal linkage), 169, 175, 239
documents versus presentations, 91–94
Don’t Make Me Think (Krug), xxxii
double gradient shading (visual styling technique), 118
Drake, Ormond, J., 184
E
Ebert, Charles, 79
Elevation Partners, 191
elevator presentation, 81
Emphasis options (PowerPoint), 211
enrollment report (virtual presentations), 224
Enumeration (internal linkage), 169, 174–175, 239
environment, presentations, 235–236
Epimmune, 65–66
Essinger, Jacques, 139–143
established agenda, selecting Flow Structures, 65
esthetic sense, selecting Flow Structures, 65
Euclid, 78
evergreen, defined, 185
external factors, considering in presentation preparation, 29
Contemporize, 186, 189, 224, 240
Customized Opening Graphic, 186, 190–191, 224, 240
Direct Reference, 186–187, 224, 240
Localize, 186, 189–190, 224, 240
Mutual Reference, 186–187, 224, 240
eye movement, 201
hockey stick effect, 128–131
minimizing eye sweeps, 96, 98–101. See also numeric graphics; text graphics
Fade option (PowerPoint), 208
features versus benefits, 7
Features/Benefits Flow Structure, 43, 53–54, 238
Five Cardinal Sins of presentations, 1–3
Flash, Will, 226
Flautt, Jim, 88–89
flow. See also graphics, flow and
disrupting, 169
importance of, 41–42
Flow Structures, 42
Compare/Contrast, 43, 55–56, 239
Features/Benefits, 43, 53–54, 238
Opportunity/Leverage, 43, 51–52, 238
Parallel Tracks, 44, 57–58, 239
Problem/Solution, 43, 49–50, 238
referencing, 170
Rhetorical Questions, 44, 58–59, 239
value of, 65–66
Fly option (PowerPoint), 207
focus on presenter, 158–159
focused presentations versus detailed presentations, 3
fonts, 113–114
forced carriage return (eye movement), 100
forecasting presentation time, 85–87
Form/Function Flow Structure, 43, 52–53, 238
forward references, 171
Four Critical Questions, 67
four-part harmony icon, 147
Framework Form for brainstorming, 26–31
Frum, David, 63
future of virtual presentations, 227
G–H
gender-specific phrases, avoiding, 178
generic presentations, avoiding, 18
Geschke, Chuck, 37–38
Gettysburg Address, 166–167
Gibson, Charles, 95
goals of presentations, communicating, 4–6
Goldberg, Joel, 95
gradient shading (visual styling technique), 117
graphics. See also animation; numeric graphics; text graphics
Customized Opening Graphic (external linkage), 190–191
flow and, 133–137
Anticipation Space, 154–157, 240
Indexing/Color Coding, 143–146, 240
Less is More, 96
Perception Psychology and, 96, 98–101
Point B and WIIFY, role of, 158–159
as presenter support, 94–96
role of, 91–94
Storyboard Flow Form, 160–162
subtlety in, 131–132
types of, 101
virtual presentation preparation, 221
Graphics Synchronization, 231
Grow/Shrink option (PowerPoint), 211
handouts, distributing, 94
Hastings, Reed, 16–18
headset microphones, 226
hierarchy icon, 148
Hill and Knowlton Public Relations Agency, 37
hockey stick effect in numeric graphics, 128–131
illusion of the first time (customizing presentations), 184–186
In the Line of Fire (Weissman), xxix
Indexing/Color Coding (continuity technique), 143–146, 240
information flow. See flow
instant polling. See polling (virtual presentations)
Intel Corporation, 47–48, 151–153
internal linkages, 168–170
Cross-Reference, 169, 171, 239
Enumeration, 169, 174–175, 239
Internal Summary, 169, 174, 239
Logical Transition, 169–171, 239
Recurring Theme, 169, 172, 239
Reference the Flow Structure, 169–170, 239
Reinforce Point B, 169, 175, 240
Rhetorical Question, 169, 172, 239
Say Your Company Name, 169, 175, 240
selecting, 176
Internal Summary (internal linkage), 169, 174, 239
Intuit Software, 70–71, 82, 84–85
IPO road shows, xxv–xxvii
Issues/Actions Flow Structure, 43, 50, 238
J–K
jokes, avoiding, 73
Keeler, Wee Willie, 78
Kennedy, John F., 173
King, Martin Luther, xxii, 173
knowledge level of audience, assessing, 27–28
Koogle, Tim, 74–75
Krug, Steve, xxxii
L
learning
Spaced Learning, 166–168, 231–232
types of, 166
left brain tasks versus right brain tasks, 23–26
Less Is More principle, 96, 105–107, 200, 203
Lincoln at Gettysburg (Wills), 166
Lincoln, Abraham, xxi, 166–167
linear thinking versus brainstorming, 34
linkages. See external linkages; internal linkages
linking
forward from Point B, 84–85
Opening Gambits to Point B, 81–83
Listwin, Don, 193–194
live chat (virtual presentations), 219
Localize (external linkage), 186, 189–190, 224, 240
logic versus creativity, 23, 34
Logical Transition (internal linkage), 169–171, 239
Loria, Emile, 65–66
Luminous Networks, xxxiii, 8, 18
M
Macromedia, 76
Mantra (internal linkage), 169, 173–174, 239
Martin, Hugh, 59–60
massed learning, 166
Matrix Flow Structure, 43, 56, 239
McLuhan, Marshall, xxviii
McNamee, Roger, 191
McNulty, Judy, 37
The Medium is the Massage (McLuhan), xxviii
MEGO (Mine Eyes Glaze Over), 3, 21
Mendes, Sam, 99
Mendillo, Vince, 80
Mercer Management Consulting, 72
Microsoft, xxx–xxxi, 73, 80, 94, 229
Microsoft PowerPoint. See PowerPoint
Mies van der Rohe, Ludwig, xxix, 96, 200, 203
Minimize Eye Sweeps principle, 96, 98–101, 198. See also numeric graphics; text graphics
MIPS, 166
mission-critical presentations, xxv–xxvii
Modex Therapeutics, 139–143
Modular Flow Structure, 43–45, 238
Motion Paths options (PowerPoint), 211–212
mumbling, 164
Mutual Reference (external linkage), 186–187, 224, 240
needs of audience, understanding, 8–9
negative phrases, avoiding, 180
Netflix, 16–18
Newsflash option (PowerPoint), 207
90 seconds to capture audience attention, 87–88
No Transition option (PowerPoint), 207
Notes Page view (PowerPoint), 93
bar charts, 122–125
hockey stick effect, 128–131
pie charts, 125–126
typography in, 127–128
Numerical Flow Structure, 44, 59–60, 239
NYU orientation example (customizing presentations), 183–184
O
ONI Systems, 59–60
online meetings. See virtual presentations
Opening Gambits, 70
Analogy, 79–80
Anecdote, 73–77
Aphorism, 78
combining, 80–81
Factoid, 72
linking to Point B, 81–83
Question, 70–72
Quotation, 77–78
Retrospective/Prospective, 73
Opportunity/Leverage Flow Structure, 43, 51–52, 238
P
Paceley, Lew, 48
Parallel Tracks Flow Structure, 44, 57–58, 239
parallelism in bullets, 108–109
parenthetical expansion, 28
passive voice, avoiding, 180–181
pathos, 6
Peek option (PowerPoint), 207
perception, animation and, 200–201
Perception Psychology, 96, 98–101
Perlmutter, Dadi, 48
persuasion. See also WIIFY
importance of, xxvi–xxvii
in presentations, 4–6
phrases in presentations, examples of, 176–181
Physical Flow Structure, 43, 46, 238
physical setting for presentations
assessing, 29
checklist for, 235–236
pictorial graphics, 101
pie charts, 125–126
plurals, usage of, 112–113
avoiding in graphics, 158–159
defining, 237
linking forward from, 84–85
linking Opening Gambits to, 81–83
reinforcing, 175
polling (virtual presentations), 219, 222–223
possessives, usage of, 112–113
Post-it-Notes, 52
Power Presentations, xxiv
The Power Presenter (Weissman), xxix, 230–231
PowerPoint, 197
animation options, 202, 204–205
Circle/Box/Split options, 209
Cover/Push/Strips/Uncover options, 208
Dissolve/Fade options, 208
Emphasis options, 211
Fly/Peek options, 207
Motion Paths options, 211–212
No Transition/Cut options, 207
Wheel/Wedge options, 209–211
Wipe Down/Wipe From Top options, 209
Wipe From Left/Wipe Right options, 205–206
Wipe Left/Wipe From Right options, 206
Wipe Up/Wipe From Bottom options, 209
Custom Animation feature, 109
Notes Page view, 93
Slide Sorter view, 134
slides. See graphics
SmartArt graphics, 117
practicing presentations. See Verbalization
preparation for presentations, 22
brainstorming, 31–38
Clustering, 35–36
Framework Form for brainstorming, 26–31
left brain versus right brain tasks, 23–26
virtual presentations, 220–222
Presentation-as-Document Syndrome, 91–94, 198
presentations. See also virtual presentations
animation. See animation
Audience Advocacy in, 6–9. See also WIIFY
capturing audience attention, 87–89
checklists, 237–240
common goal of, xxvi–xxvii
customizing. See customizing presentations; external linkages
detailed versus focused presentations, 3
documents versus, 91–94
environment, 235–236
Five Cardinal Sins of, 1–3
Flow Structures. See Flow Structures
forecasting time, 85–87
Four Critical Questions, 67
generic presentations, avoiding, 18
mission-critical presentations, xxv–xxvii
persuasion in, 4–6
physical setting, checklist for, 235–236
preparation for. See preparation for presentations
previewing information in, 84–87
psychological factors in, xxxi–xxxiii
rehearsing. See Verbalization
story-telling in, xxvii–xxxi, 229–231
presenter, focus on, 94–96, 158–159
presenter’s actions, animation and, 212
presenter’s style, selecting Flow Structure, 64
presenter-focused phrases, 176
previewing presentation information, 84–87
Problem/Solution Flow Structure, 43, 49–50, 238
Proof of Concept, 81–83
proportional spacing in text graphics, 114–115
psychological factors in presentations, xxxi–xxxiii, 200–201
public perception, brand identity and, 191
public speaking, fear of, 231
Push option (PowerPoint), 208
pyramid icon, 148
questions
Ask Questions (external linkage), 187–188
critical questions, list of, 237
during virtual presentations, 223
Four Critical Questions, 67
Quotation Opening Gambit, 70, 77–78, 238
radio for virtual presentation preparation, 221
Random Bars option (PowerPoint), 207
Recurring Theme (internal linkage), 169, 172, 239
Reference the Flow Structure (internal linkage), 169–170, 239
references
backward references, 171, 177, 224
types of, 171
reflexive cross sweep (eye movement), 97
rehearsing presentations. See Verbalization
Reinforce Point B (internal linkage), 169, 175, 240
relational graphics, 101
Retrospective/Prospective Opening Gambit, 70, 73, 237
reverse out (visual styling technique), 117
rhetoric, xxix
Rhetoric (Aristotle), 6
Rhetorical Question (internal linkage), 169, 172, 239
Rhetorical Questions Flow Structure, 44, 58–59, 239
right brain tasks versus left brain tasks, 23–26
The Road to Perdition (film), 99
Roman Columns, defining, 237. See also Clustering
Roosevelt, Franklin D., xxi
Rosen, Ben, xxiii–xxiv
“rule of threes,” icons for, 147
S
sales, presentations as, xxxi–xxxiii
Say Your Company Name (internal linkage), 169, 175, 240
selecting
internal linkages, 176
sentences versus bullets, 103–104
The Seven Habits of Highly Effective People (Covey), 5
Slide Sorter view (PowerPoint), 134
Slide Transition (PowerPoint), 203
slides. See graphics
slogans. See Mantra (internal linkage)
Slywotzky, Adrian, 72
SmartArt graphics (PowerPoint), 117
Spaced Learning, 166–168, 231–232
Spatial Flow Structure, 43, 46–49, 238
speaker. See presenter
Splat and Polish, 36–38
Split option (PowerPoint), 209
spoken language versus written language, 25–26
stacked vertical labels, avoiding, 127
Steck, Randy, 47
Stewart, Gary, 149
story factors, selecting Flow Structures, 65
Story Form, 163
story-telling, importance of, xxvii–xxxi, 229–231
Storyboard Flow Form, 160–162
Storyboard Form, 134–135
Strips option (PowerPoint), 208
submarine example (capturing audience attention), 88–89
subtlety in graphics, 131–132
summaries, brief nature of, 86
T
Tanox, Inc., 57–58
Tarabini, Judy, 37
teleconferencing, 216
teleology, 5
telephone headsets, 226
Tell ’em What You’re Gonna Tell ’em, 84–87
text graphics, 101
build feature (with bullets), 109–110
bullets versus sentences, 103–104
bullets, tips for constructing, 105–107
fonts, 113–114
guidelines for, 119
parallelism, 108–109
possessives and plurals, usage of, 112–113
proportional spacing, 114–115
sub-bullets, 110–111
visual styling in, 116–119
wordwrap, 105
TheraTech, 79
3M, 52
time of presentation, forecasting, 85–87
transitions. See animation; external linkages; internal linkages
triggers for WIIFY (What’s in it for you?), 12–15, 237
type styles, 113–114
typography in numeric graphics, 127–128
U–V
uncertain phrases, avoiding, 179
Uncover option (PowerPoint), 208
Unique Selling Proposition (USP), 81
Valenzeula, Gary, 74
verbal linkages. See external linkages; internal linkages
Verbalization, 163–165, 221, 231–232
Verbiage, 176–181
vertical labels on end, avoiding, 128
videoconferencing (virtual presentations), 216, 219
advantages of, 215–216
attending, 220
audience participation, 222–223
future of, 227
operational overview, 216–220
preparation for, 220–222
tips and techniques, 223–227
virtual whiteboard (virtual presentations), 218
visual styling in text graphics, 116–119
visualizing the audience (virtual presentations), 225
voice during virtual presentations, 225–226
W–Z
Wallechinsky, David, 231
Warhol, Andy, 168
Warnock, John, 37
Web conferencing. See virtual presentations
Wedge option (PowerPoint), 209–211
Weissman, Jerry, 183–184
Wellfleet, 193–194
What’s in it for you?. See WIIFY
Wheel option (PowerPoint), 209–211
WIIFY (What’s in it for you?), 11–12
avoiding in graphics, 158–159
defining, 237
incorrect “you,” 15–19
Williams, Brian, 95
Wills, Garry, 166
Wipe Down option (PowerPoint), 209
Wipe From Bottom option (PowerPoint), 209
Wipe From Left option (PowerPoint), 205–206
Wipe From Right option (PowerPoint), 206
Wipe From Top option (PowerPoint), 209
Wipe Left option (PowerPoint), 206
Wipe Right option (PowerPoint), 205–206
Wipe Up option (PowerPoint), 209
wordwrap, 105
written language versus spoken language, 25–26
Yang, Jerry, 74
yin/yang icons, 146
“you,” power of, 19