About The Authors
Dr. Goutam Chakraborty has a B. Tech (Honors) in mechanical engineering from the Indian Institute of Technology, Kharagpur; a PGCGM from the Indian Institute of Management, Calcutta; and an MS in statistics and a PhD in marketing from the University of Iowa. He has held managerial positions with a subsidiary of Union Carbide, USA, and with a subsidiary of British American Tobacco, UK. He is a professor of marketing at Oklahoma State University, where he has taught business analytics, marketing analytics, data mining, advanced data mining, database marketing, new product development, advanced marketing research, web-business strategy, interactive marketing, and product management for more than 20 years.
Murali Pagolu is a Business Analytics Consultant at SAS and has four years of experience using SAS software in both academic research and business applications. His focus areas include database marketing, marketing research, data mining and customer relationship management (CRM) applications, customer segmentation, and text analytics. Murali is responsible for implementing analytical solutions and developing proofs of concept for SAS customers. He has presented innovative applications of text analytics, such as mining text comments from YouTube videos and patent portfolio analysis, at past SAS Analytics conferences. He currently holds six SAS certification credentials.
Satish Garla is an Analytical Consultant in Risk Practice at SAS. He has extensive experience in risk modeling for healthcare, predictive modeling, text analytics, and SAS programming. He has a distinguished academic background in analytics, databases, and business administration. Satish holds a master’s degree in Management Information Systems at Oklahoma State University and has completed the SAS and OSU Data Mining Certificate program. He is a SAS Certified Advanced Programmer for SAS 9 and a Certified Predictive Modeler using SAS Enterprise Miner 6.1.
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