First, and most importantly, I would like to thank my family, including my wife Eve and sons Charlie and Teddy. I spent many long hours writing, and deeply appreciate their tolerance, patience, and support.
As noted at the outset of the book, the business side of the entertainment business is often apprentice-based in terms of learning. Beyond family and friends, there are a lot of people I would like to thank for their help, for being willing to bounce ideas off, contribute quotes, or review sections, as well as educating me (and serving as mentors, past and present) and simply offering encouragement: David Anderman, Ed Anderson, Tonik Barber, David Barron, Eric Besner, Peter Bradley, Alex Carlos, Chris Carvalho, Ed Catmull, Alex Collmer, Jason Donnell, Mike Dunn, Marion Edwards, Louis Feola, Jeff Fino, Bill Gannon, Alexander Goethal, Lynne Hale, Jim Hedges, Katarzyna Lasota Heller, Michael Hoff, Carrie Hurwitz, Ben Johnson, Barry Jossen, Jayant Kadambi, Jack Kennedy, Graham Kill, Cathy Kirkman, Michael Knobloch, Germon Knoop, Michael Kohn, David Krall, Josh Kramer, Kevin Kurtz, Julian Levin, Peter Levinsohn, Michael Lopez, George Lucas, Rich Lyons, Larry Marcus, Gary Marenzi, Jamie McCabe, Sean McGinn, Mary McLaren, Jim Morris, Jim Mullany, Ned Nalle, Daniel Paul, CJ Prober, Tom Quinn, Gordon Radley, Jesse Redniss, Hal Richardson, Curtis Roberts, Howard Roffman, Stuart Rosove, Ted Russell, Craig Sherman, Pablo Spiller, Eric Stein, Steve Swassey, Sophie Turner Laing, Michael Uslan, Pedro de Vasconsoles, Kul Wadhwa, Jim Ward, Tom Warner, Tom van Wavern, Blair Westlake, Catherine Winder, and Kevin Yen.
Also, special thanks in this second edition to Mark Zabezhinsky, who helped as a research assistant (and probably took on more than he bargained for), Blair Westlake for so kindly providing a foreword, and Wade Holden and his colleagues at SNL Kagan for providing industry data.
And, of course, everyone at Focal (including those formerly at Elsevier and now with Taylor & Francis), including especially Elinor Actipis, Emma Elder, Paul Gottehrer, Peter Linsley, Lauren Mattos, Dennis McGonagle, and Chris Simpson, as well as Charlotte Hiorns and Kelly Derrick at Florence Production.
Finally, opinions in this book are Jeffrey Ulin’s personal opinions and expressions, and do not represent the positions or opinions of any of his past, present or future employers.