You Can Attract the Customers You Want

Your actual energy level is going to attract employees with comparable energy levels. The energy levels I am referring to here easily can be termed values. These values are manifested as energy, and the energy that you put out will attract like energy. For example, dignity will attract dignity; respect will attract respect. Greed will likewise attract greed; distrust will attract distrust. In this way, your energy, your values, will attract a certain kind of employee.

Now, take the law of attraction one level further, and extend it to the sales and customer contact people you have recruited. Their energy is going to have the same attraction effect on prospects and customers. The ones who will be drawn to them will tend to share their values. The results are amazing, predictable, and controllable.

Once you understand the law of attraction, you can see why some companies attract different customers than others—customers who are more cheerful, more patient, more loyal. They are attracted to that type of employee. Ditto for customers with less patience, less loyalty, more anger. They find their way to companies represented by that type of employee.

Look for yourself. Observe what kind of customers deal with certain companies. You’ll find loyal customers who have an appreciation for the values of certain companies. Chick-fil-A has a different customer base from the typical fast-food restaurant. The Chick-fil-A values will attract a certain client. Nordstrom has a different customer base from most retail stores. The company’s values will attract a certain shopper. Look within your industry and see who is loyal to whom. Then look at the employees within those companies.