Nordstrom

Like most retail stores, the Nordstrom website at www.nordstrom.com emphasizes sales. A look inside the site, however, finds a focus on its family of employees, opening with this statement:

Nordstrom began as a shoe store in Seattle, Washington in 1901. Today, we are one of the largest independently-owned fashion specialty stores in the nation. Our founder, John W. Nordstrom, believed in a simple philosophy: Listen to the customer. Provide them with what they want. Appreciate the fact they came to your store, and do everything within your power to ensure that they’re satisfied when they leave.

Additionally, you find quotes from employees, which include references to their pride in the company, their ability to operate independently, and their focus on creating a unique and memorable customer experience.