Index
Numbers
50-minute focus technique
75 percent solution (prospecting)
A
Absorb tenet (Four Tenets of Mindset Mastery)
active income
active participation (social media networking)
advertisements
buzz piece
e-mails
fee schedules
itemized services
advertisements
affiliate programs
locating
overview
alternate writing strategies
alternative income strategies
active income
affiliate programs
locating
overview
Free-to-Shining-Fee Strategy
hiring assistants
information product sales
offerings
overview
passive income
teaching
benefits
booking seminars
appreciation gestures
articles, content libraries (lead-nurturing programs)
assistants
hiring
VAs
audio recordings
AWeber website
B
balance (work-life balance),
beliefs
best work times
ideal day exercise
Jigsaw Puzzle Visual
overview
support strategies
ballpark pricing
bedtime routines
bio pages (buzz piece)
blogs, social media networking
books, content libraries (lead-nurturing programs)
budgets (projects)
burnout prevention
businesses
focused freelance practices
DIP Technique
discovering offerings
identification of market
importance
market positioning
offerings
overview
framework plans
goals
implementation
ready, fire, aim philosophy
perceptions
referral business tips
advertisements
appreciation gestures
asking
performance standards
sources
timing
repeat business tips
advertisements
asking for more work
client selection
lunch and learn offerings
organizational introductions
performance standards
personal connections
project suggestions
reciprocity principle
understanding clients business
rewards
success factors
clients
ideal life visions
income
lifestyle
projects
buzz pieces
creating
alternate writing strategies
bio pages
expert interviews
focus
opinions
question-answer technique
sections
titles
formats
overview
prospecting tactics
publishing
topic selection
usage tips
advertisements
client contacts
cold calls
networking events
press releases
websites
C
challenges
75 percent solution (prospecting)
burnout
comfortability
contingency fee arrangements
firing clients
overcoming
payment issues
reviews and revisions
saying “yes” to new projects
tracking work times
unhappy clients
clients
buzz piece
dealing with unhappy clients
firing
high-impact prospecting tactics
direct mail
existing clients
MEM (Marketing Effectiveness Matrix)
networking
ideal client profiles
lead-nurturing programs
building trust
development of content library
evaluations
frequency
management
multiple media
personalization and sincerity factors
statistics
staying in touch with prospects
promises
referral business tips
advertisements
appreciation gestures
asking
performance standards
sources
timing
repeat business tips
advertisements
asking for more work
client selection
lunch and learn offerings
organizational introductions
performance standards
personal connections
project suggestions
reciprocity principle
understanding clients business
success factors
targeting
training
closing sales
cold calls (buzz piece)
comfortability
community development (social media networking)
compare and create step (goal-setting)
Complete Idiot’s Guide to Starting a Web-Based Business, The
contact management systems
content libraries (lead-nurturing
programs)
articles
books
event invitations
press releases
success stories
third-party content
tools
videos and podcasts
contingency fee arrangements
creating buzz pieces
alternate writing strategies
bio pages
expert interviews
focus
formats
opinions
overview
question-answer technique
sections
titles
topic selection
usage tips
D
decision-making processes
leads
timing
Develop tenet (Four Tenets of Mindset Mastery)
DIP (Discover, Identify, Position) Technique
direct mail (high-impact
prospecting tactics)
buzz piece
letters
mailing lists
overview
Discover, Identify, Position Technique. See DIP Technique
discovering offerings (focused
freelance practices)
education and work history
hobbies and interests
project commonalitites
E
e-mails
advertisements
lead-nurturing programs
“Easier Said Than Done”-itis. See ESTD-itis
employers, networking
ESTD-itis (“Easier Said Than Done”-itis)
evaluations, lead-nurturing programs
event invitations
exercises
goal-setting
ideal day exercise
existing clients, high-impact prospecting tactics
Expect tenet (Four Tenets of Mindset Mastery)
“expected results” question
expert interviews (buzz piece)
F
Facebook website, social media networking
family networking
family life concerns (work-life balance)
fees
contingency fee arrangements
Free-to-Shining-Fee Strategy
ranges
samples fee schedules
financial foundation (Wealthy
Triangle concept)
insurance
retirement
savings
firing clients
flexibility
focused buzz piece
focused freelance practices
DIP Technique
discovering offerings
identification of market
broadening focus
viability
importance
market positioning
DIP Technique
USP (unique selling propositions)
offerings
education and work history
hobbies and interests
project commonalities
overview
follow-up tips, pricing
formats (buzz piece)
Four Tenets of Mindset Mastery
Absorb tenet
Develop tenet
Expect tenet
Invest tenet
framework (business plans) goals
implementation
ready, fire, aim philosophy
freedom and flexibility opportunities (Wealthy Triangle concept)
freelance businesses
framework plans
goals
implementation
ready, fire, aim philosophy
rewards
success factors
clients
ideal life visions
income
lifestyle
projects
Free-to-Shining-Fee Strategy
friends, networking
G
Gandia, Ed
generating leads (Master Marketing Formula)
goals
business plans
goal-setting
compare and create step
exercises
ideal day visions
prioritize and execute step
Google, finding high-probability prospects
Google Calendar
H
health insurance
high-probability prospects,
finding
Google
industry associations
Investor’s Business Daily
Jigsaw website
LinkedIn website
local business chronicles
public libraries
hiring assistants
hourly rate pricing
I
ideal client profiles
ideal day exercise
ideal life visions
overview
writing exercise
IDEA Matrix for Mindset
Mastery
quadrant 1
quadrant 2
quadrant 3
quadrant 4
identifying markets
broadening focus
viability
implementing business plans
income
alternative income strategies
active income
affiliate programs
Free-to-Shining-Fee Strategy
hiring assistants
information product sales
passive income
teaching
success factors
time-income curve (Wealthy Triangle concept)
incubation times (productivity techniques)
industry associations
information product sales
offerings
overview
insurance, financial foundation
(Wealthy Triangle concept)
health insurance
life
long-term disability
professional liability insurance
interviews, expert interviews (buzz piece)
Investor’s Business Daily
Invest tenet (Four Tenets of Mindset Mastery)
itemized services
J-K
Jigsaw Puzzle Visual
controlling workload
overview
usage tips
Jigsaw website
Katz, Michael
L
leads
decision-making process
defining characteristics
generating (Master Marketing Formula)
high-impact prospecting tactics
direct mail
existing clients
MEM (Marketing Effectiveness Matrix)
networking
lead-nurturing programs
building trust
development of content library
evaluations
frequency
management
multiple media
personalization and sincerity factors
statistics
staying in touch with prospects
letters
Open Letter to Spouses and Partners of Freelancers
prospecting tactics
liability insurance
life insurance
lifestyles
ideal life visions
overview
writing exercise
success factors
Wealthy Triangle concept
financial foundation
freedom and flexibility opportunities
sacrifices and rewards
tale of two achievers
time-income curve
work-life balance
beliefs
best work times
ideal day exercise
Jigsaw Puzzle Visual
overview
support strategies
LinkedIn website
finding high-probability prospects
social media networking
local business chronicles, finding high-probability prospects
local networking
long-term disability insurance
lunch and learn offerings
M
mailing lists
management (lead-nurturing programs)
contact management system
evaluations
schedules
marketing
Master Marketing Formula
closing sales
finding high-probability prospects
lead generation stage
nurturing prospects
opportunity stage
rules
troubleshooting guide
MEM (Marketing Effectiveness Matrix)
markets
identification
broadening focus
viability
positioning yourself
DIP Technique
USP (unique selling propositions)
Martine, Michael
Master Marketing Formula
closing sales
finding high-probability
prospects
Google
industry associations
Investor’s Business Daily
Jigsaw website
LinkedIn website
local business chronicles
public libraries
lead generation stage
nurturing prospects
opportunity stage
budget-related questions
dealing with voicemail
decision-making process
project identification
rules
troubleshooting guide
media, multiple media (lead- nurturing programs)
e-mail
postal mail
telephone calls
MEM (Marketing Effectiveness Matrix)
mental game tactics
business perceptions
Four Tenets of Mindset
Mastery
Absorb tenet
Develop tenet
Expect tenet
Invest tenet
goal-setting
compare and create step
exercises
ideal day visions
prioritize and execute step
IDEA Matrix for Mindset
Mastery
quadrant 1
quadrant 2
quadrant 3
quadrant 4
overcoming challenges
standards
conforming to standards
setting
mindset mastery
Four Tenets of Mindset
Mastery
Absorb tenet
Develop tenet
Expect tenet
Invest tenet
IDEA Matrix for Mindset
Mastery
quadrant 1
quadrant 2
quadrant 3
quadrant 4
motivational tips
multiple media (lead-nurturing
programs)
e-mail
postal mail
telephone calls
muse
N
negotiating prices
networking, high-impact
prospecting tactics
friends and family
local
previous employers
social media
new projects, “saying yes”
nurturing prospects (lead- nurturing programs)
building trust
development of content library
evaluations
frequency
management
multiple media
personalization and sincerity factors
statistics
staying in touch with prospects
O
obstacles. See challenges
offerings
focused freelance practices
education and work history
hobbies and interests
project commonalities
information product sales
online discussion forums
Open Letter to Spouses and Partners of Freelancers
opportunity stage (Master
Marketing Formula)
budget-related questions
dealing with voicemail
decision-making process
project identification
organization tips, productivity techniques
outsourcing
overtime pricing
P
passive income
payment issues, troubleshooting
perception (businesses)
performance standards
appreciation gestures
flexibility
pleasant attitudes
professionalism
work quality
personal connections
personalization (lead-nurturing programs)
plans (business plan)
goals
implementation
ready, fire, aim philosophy
podcasts, content libraries (lead-nurturing programs)
positioning (market)
DIP Technique
USP (unique selling propositions)
press releases
buzz piece
content libraries (lead-nurturing programs)
preventing burnout
pricing services
ballpark pricing
determining prices
“expected results” question
fee ranges
follow-up tips
hourly rate pricing
negotiations
overtime
project pricing
samples fee schedules
prioritize and execute step (goal-setting)
productivity techniques
50-minute focus
hiring assistants
incubation times
motivational tips
muse
organization tips
work schedules
professional liability insurance
professionalism
projects
budgets
commonalities
identification
pricing
“saying yes” to new projects
success factors
suggestions
prospects
75 percent solution
defining characteristics
finding high-probability
prospects
Google
industry associations
Investor’s Business Daily
Jigsaw website
LinkedIn website
local business chronicles
public libraries
high-impact prospecting tactics
direct mail
existing clients
MEM (Marketing Effectiveness Matrix)
networking
lead-nurturing programs
building trust
development of content library
evaluations
frequency
management
multiple media
personalization and sincerity factors
statistics
staying in touch with prospects
nurturing
public libraries, finding high-probability prospects
publishing buzz pieces
Q
quadrant 1 (IDEA Matrix for Mindset Mastery)
quadrant 2 (IDEA Matrix for Mindset Mastery)
quadrant 3 (IDEA Matrix for Mindset Mastery)
quadrant 4 (IDEA Matrix for Mindset Mastery)
quality of work
question-answer technique (buzz piece)
R
ready, fire, aim philosophy
Ready for Anything: 52 Productivity Principles for Work and Life
reciprocity principle
referral business tips
advertisements
e-mail
fee schedules
itemized services
appreciation gestures
asking
performance standards
appreciation gestures
flexibility
pleasant attitudes
professionalism
work quality
sources
timing
relaxation tips (work-life balance)
Remarkablogger.com website
repeat business tips
advertisements
e-mail
fee schedules
itemized services
asking for more work
client selection
lunch and learn offerings
organizational introductions
performance standards
appreciation gestures
flexibility
pleasant attitudes
professionalism
work quality
personal connections
project suggestions
reciprocity principle
understanding clients business
resources
affiliate programs
social media networking
retirement savings, financial foundation (Wealthy Triangle concept)
reviews
revisions
rewards
rules, Master Marketing Formula
S
sales
closing
information products
offerings
overview
USP (unique selling propositions)
samples
fee schedules
standards
savings, financial foundation (Wealthy Triangle concept)
schedules
fees
lead-nurturing programs
tracking work time
sample fee schedules
work schedules
services
itemized services
pricing
ballpark pricing
determining prices
“expected results” question
fee ranges
fee schedules
follow-up tips
hourly rate pricing
negotiations
overtime
project pricing
setting standards
overview
samples
sincerity (lead-nurturing programs)
Slaunwhite, Steve, Master Marketing Formula
social media networking
active participation
community development
long-term approach
offering value
overview
resources
standards
conforming
performance standards
appreciation gestures
flexibility
pleasant attitudes
professionalism
work quality
setting
overview
samples
start-up routines
strategies
alternative income strategies
active income
affiliate programs
Free-to-Shining-Fee Strategy
hiring assistants
information product sales
passive income
teaching
high-impact prosecting tactics
direct mail
existing clients
MEM (Marketing Effectiveness Matrix)
networking
productivity techniques
50-minute focus
hiring assistants
incubation times
motivational tips
muse
organization tips
work schedules
referral business tips
advertisements
appreciation gestures
asking
performance standards
source
timing
repeat business tips
advertisements
asking for more work
client selection
lunch and learn offerings
organizational introductions
performance standards
personal connections
project suggestions
reciprocity principle
understanding clients business
support strategies (work-life
balance)
bedtime routines
exercise and relaxation
family life concerns
outsourcing
start-up routine
technology concerns
training clients
success factors
clients
ideal life visions
overview
writing exercise
income
lifestyle
projects
success stories, content libraries (lead-nurturing programs)
support strategies (work-life balance)
bedtime routines
exercise and relaxation
family life concerns
outsourcing
start-up routines
technology concerns
training clients
T
targeting clients (Master
Marketing Formula)
closing sales
finding high-probability prospects
lead generation stage
nurturing prospects
opportunity stage
rules
troubleshooting guide
teaching alternative income
strategies
benefits
booking seminars
technology concerns (work-life balance)
telephone calls, lead-nurturing programs
tenets (Four Tenets of Mindset
Mastery)
Absorb tenet
Develop tenet
Expect tenet
Invest tenet
third-party content, content libraries (lead-nurturing programs)
time
time-income curves (Wealthy Triangle concept)
tracking
timing
decision-making process
referral business tips
titles (buzz piece)
topics (buzz piece)
tracking time
TraxTime website
troubleshooting
Master Marketing Formula
payment issues
Twitter website, social media
networking
U
unique characteristics (freelancers)
unique selling propositions. See USP
USP (unique selling propositions)
V
VA (virtual assistants)
viability (markets)
videos, content libraries (lead-nurturing programs)
virtual assistants. See VA
voicemail, dealing with
W-X-Y-Z
Wealthy Triangle concept
financial foundation
insurance
retirement
savings
freedom and flexibility opportunities
sacrifices and rewards
tale of two achievers
time-income curve
websites
AWeber
buzz piece
Facebook
information product sales
offerings
overview
itemized services
Jigsaw
LinkedIn
finding high-probability prospects
social media networking
TraxTime
Twitter
Womack, Jason
work-life balance
beliefs
best work times
family life concerns
ideal day exercise
Jigsaw Puzzle Visual
controlling workload
overview
usage tips
overview
support strategies
bedtime routines
exercise and relaxation
outsourcing
start-up routines
technology concerns
training clients
work schedules
productivity techniques
tracking time
writing exercises
buzz pieces
ideal life visions
Zapp Guides
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