v

image CONTENTS

About the authors

Preface

Acknowledgements

Features at a glance

1 Introduction to tourism management

Introduction

The phenomenon of tourism

Definition of tourism

The importance of tourism

Tourism as an academic field of study

Obstacles to development

Current status

A sequence of tourism platforms

Universities and VET providers

Characteristics, outline and structure

Characteristics

Chapter outline

Chapter structure

Chapter review

Summary of key terms

Questions

Exercises

Further reading

References

2 The tourism system

Introduction

A systems approach to tourism

The basic whole tourism system

The tourist

Spatial component

Temporal component

Travel purpose

Major tourist categories

Data problems

Origin region

Origin community

Origin government

Transit region

Management implications of transit regions

Effects of technology

Destination region

Destination communities

Destination governments

The tourism industry

Chapter review

Summary of key terms

Questions

Exercises

Further reading

Case study

References

3 The evolution and growth of tourism

Introduction

Premodern tourism

Mesopotamia, Egypt and the Indus Valley

China

Ancient Greece and Rome

The Dark Ages and Middle Ages

Early modern tourism (1500–1950)

The Grand Tour

Spa resorts

Seaside resorts

Thomas Cook

The post-Cook period (1880–1950)

Contemporary tourism (1950 onwards)

The world’s biggest industry?

Factors associated with increased tourism demand

Economic factors

Social factors

Demographic factors

Transportation technology factors

Political factors

Australian tourism participation

Future growth prospects

Chapter review

Summary of key terms

Questions

Exercises

Further readingvi

Case study

References

4 Destinations

Introduction

Global destination patterns: Advanced and emerging economies

Tourism market share and growth

Reasons for the proliferation of the emerging economies as destinations

Pull factors influencing a destination

Geographical proximity to markets

Accessibility to markets

Availability of services

Availability of attractions

Cultural and spiritual links

Affordability

Peace, stability and safety

Positive market image

Pro-tourism policies

Regional destination patterns

Europe

Asia–Pacific

The Americas

The Middle East

Africa

Australia

Internal destination patterns

The Australian pattern

Chapter review

Summary of key terms

Questions

Exercises

Further reading

Case study

References

5 The tourism product

Introduction

Tourist attractions

Natural sites

Natural events

Cultural sites

Attraction attributes

The tourism industry

Travel agencies

Transportation

Accommodation

Tour operators

Merchandise

Industry structure

Chapter review

Summary of key terms

Questions

Exercises

Further reading

Case study

References

6 Tourist markets

Introduction

Tourist market trends

The democratisation of travel

The emergence of simple market segmentation and multilevel segmentation

Niche markets and ‘markets of one’

The destination selection process

Multiple decision makers

Tourist market segmentation

Geographic segmentation

Sociodemographic segmentation

Psychographic segmentation

Behavioural segmentation

Chapter review

Summary of key terms

Questions

Exercises

Further reading

Case study

References

7 Tourism marketing

Introduction

The nature of marketing

Definition of marketing

Services marketing

Intangibility

Inseparability

Variability

Perishabilityvii

Managing supply and demand

Daily variations in demand

Weekly variations in demand

Seasonal variations in demand

Long-term variations in demand

Supply/demand matching strategies

Market failure

Destination tourism organisations

Strategic tourism marketing

SWOT analysis and objectives

Objectives

Control/evaluation

Marketing mix

Place

Product

People

Price

Packaging

Programming

Promotion

Partnerships

Chapter review

Summary of key terms

Questions

Exercises

Further reading

Case study

References

8 Economic impacts of tourism

Introduction

Economic benefits

Direct revenue

Indirect revenue

Economic integration and diversification

Employment (direct and indirect)

Regional development

Formal and informal sectors

Economic costs

Direct financial costs

Indirect financial costs

Fluctuations in intake

Competition with other sectors

Employment problems

Chapter review

Summary of key terms

Questions

Exercises

Further reading

Case study

References

9 Sociocultural and environmental impacts of tourism

Introduction

Sociocultural benefits

Promotion of cross-cultural understanding

Incentive to preserve culture and heritage

Promoting social wellbeing and stability

Sociocultural costs

Commodification

The demonstration effect revisited

The relationship between tourism and crime

Factors contributing to the increased likelihood of sociocultural costs

Resident reactions

Environmental benefits

Environmental costs

Environmental impact sequence

Ecological footprinting

Management implications of sociocultural and environmental impacts

Chapter review

Summary of key terms

Questions

Exercises

Further reading

Case study

References

10 Destination development

Introduction

Destination cycle

The Butler sequence

Application and critique of the Butler sequenceviii

Factors that change the destination cycle

Internal-intentional actions

External-unintentional actions

Internal-unintentional actions

External-intentional actions

National tourism development

Spatial diffusion

Effects of hierarchical diffusion

Effects of contagious diffusion

Model of national tourism development

Chapter review

Summary of key terms

Questions

Exercises

Further reading

Case study

References

11 Sustainable tourism

Introduction

A paradigm shift?

Dominant Western environmental paradigm

Towards a green paradigm

Sustainable tourism

Indicators

Sustainability and mass tourism

Reasons for adoption

Practices

Quality control

Sustainability and small-scale tourism

Alternative tourism

Manifestations

Critique of alternative tourism

Ecotourism

Soft and hard ecotourism

Magnitude

Location

Destination sustainability

Extending the Butler sequence

Chapter review

Summary of key terms

Questions

Exercises

Further reading

Case study

References

12 Tourism research

Introduction

Types of research

Basic research

Applied research

Cross-sectional research

Longitudinal

Longitudinal research

Qualitative research

Quantitative research

Primary research

Secondary research

The research process

Problem recognition

Question formulation

Identification of research methodology or methods

Data collection

Data analysis

Data presentation

Data interpretation

Chapter review

Summary of key terms

Questions

Exercises

Further reading

Case study

References

Appendix 1

Appendix 2

Appendix 3

Glossary

Index

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