Index
Numbers
1-800-OKCABLE, 132
6-2-2 formula, movies, 47
20/20 Films, 72
87th Precinct novels, 165
1992 Cable Protection and Completion Act, 119-120
1999 Satellite Home Viewer Improvement Act, 192
A
A&E, 124
ABA (American Bookseller's Association), 153
ABC (American Broadcasting Corporation), 77, 79
Abu Dhabi, 273
AC Nielsen companies, 31
acquisition editor, 151
ad spends, TV ratings, 86
advances, book publishing, 151
advertisers, ratings, 84
advertising
monetizing mobile gaming, 181
AF of M (American Federation of Musicians), 192
AFC (American Football Conference), 218
affiliate networks, 185
affiliates, local television stations, 80
African-Americans, BET/Viacom, 122-123
AFTRA (American Federation of Television and Radio Artists), 192
agents, outside agencies, role of, 32-34
A.I., 67
airlines, customer loyalty programs, 252-253
airplanes, movies, 67
Akpan, Uwem, 161
All in the Family, 79
Allen, Jared, 219
all-inclusive vacation, 256-257
Amazon, 16
Bezos, Jeff, 41
books, reviews, 162
changing environment, 168
CreateSpace, 152
Amazon Prime Instant Video, 41
American Express, 240
AOL, Moviefone, 64
Apple, 37
Cook, Tim, 41
Apple TV, 143
Armstrong, Lance, 235
Artisan Entertainment, 67
The Artist's Den, 200
Aruba, 242
ASCAP (American Society of Composers, Authors, and Publishers), 192
Japan, 274
Asomugha, Nnamdi, 219
ASTA (American Society of Travel Agents), 241
relationship marketing, 251-252
audio diversity, radio, 103-104
audiobooks, 156
Austin, Texas, 246
author's agents, 151
author as marketer, books, 163-165
The Avengers, 38
awards, marketing books, 161-162
awards shows, 9
B
Baby Boomers, 59
backlist sales, books, 158-159
Baird, R.W., 182
Baldacci, David, 165
Barnes and Noble, 167
Barnum, P.T., 197
barter, syndicated television, 98
Baywatch, 95
BCS (Bowl College Series), 224
Beckham, David, 229
Benchley, Peter, 48
Bertelsmann, 271
BET (Black Entertainment Television), 85, 122-123
Better Homes and Gardens, 172
The Beverly Hillbillies, 79
Bewkes, Jeffrey, 42
Bezos, Jeff, 41
Bieber, Justin, 190
Big Data, 29
Big Four networks, 78
The Big Night, 37
Big Six, Publishing companies, 149
Big Six Studios, 46
Big Three networks, 78
Billboard, 208
The Blair Witch Project, 69
blind networks, 184
Bloomsbury, 166
blurbs, books, 160
BMI (Broadcast Music Inc.), 192
The Bodyguard, 203
Bogart, Humphrey, 50
bogus request scam, radio stations, 196
Bollywood, 274
Bones, 79
book fairs, 157
book releases, 157
bookmarking, HD Radio, 109
branding, 164
characters, 165
discoverability. See discoverability
e-books, 149
genres, 149
marketing. See marketing, books
packaging, 159
publishing. See publishing, books
romance publishing, 150
Borders, 167
Bowl College Series (BCS), 224
Boxee, 142
boxing, 227
brand extension, 59
brand handlers, 26
branding, 21
books, 164
characters, 165
experiential branding, 262-263
PBS (Public Broadcasting System), 100
sports, 227
endorsements, 229
naming rights, 230
Branson, Missouri, 245
Braun, Scooter, 190
Bravo, 124
broadband
government intervention in, 136-137
growth of, 136
broadcast media, 75
basic facts, 76
radio. See radio
television. See broadcast television
Broadcast Music Inc. (BMI), 192
commercial skipping, 87
local television stations, 80-81
owned and operated (O&O), 80
networks, 77
product placement, 88
promotion and marketing, 89. See also promotion, television
upstarts, 79
movies turned to plays, 207
turned to movies, 207
Brooks, Garth, 200
Brooks & Dunn, 200
Brown, Tina, 159
Bruckheimer, Jerry, 53
Bryzgalov, Ilya, 222
budgets, 6
Burke, Steve, 42
business managers, 32
C
cable operators, 115
cable programmers, marketing content, 129
cable programming networks, 128
cable radio, 127
China, 276
cutting the cord, 137
decline in subscriptions, 135
demographics, 85
FCC (Federal Communications Commission), 116-117
marketing, 132
reach and segmentation, 121
minority reach, 122
MLB (Major League Baseball), 215
premium cable channels, 126
Camp, Walter, 218
Canada, 267
Cannes film festival, 71
Cannon, Curt, 165
Caribbean, 257
Carnival Cruise Line, 255
Carr, Brandon, 219
Carroll, Ed, 124
Carsey-Werner, The Cosby Show, 94
cash deals, syndicated television, 97
CATV (Community Antenna TV), 116
CBC (Canadian Broadcasting Corporation), 267-268
CBN (Christian Broadcast Network), 118
CBS (Columbia Broadcasting System), 77, 79
CDs
music, 189
CGI (computer-generated imagery), 52
Chandler, Raymond, 149
Channel One, 272
Channel Three, 273
Channel Two, 272
Chapman, Beth Nielsen, 188
Chapman, Janice, 241
characters, branding, 165
Chicken Soup for the Soul, 161
Christian music, 202
CIA (Culinary Institute of America), 243
Cimino, Michael, 47
Cincinnati Red Stockings, 215
Cinderella, 52
Cinemex, 269
Cirque du Soleil, 254
Clarin, 271
CLIA (Cruise Lines International Association), 252
clones, television, 92
Clooney, George, 48
CMA (Country Music Association), 200, 244
CNN, 118
Coca-Cola, 32
Coleridge, Samuel Taylor, 45
Collins, Hunt, 165
Columbia House, 193
Columbia Records, 203
Burke, Steve, 42
Internet Essentials, 137
NBC Universal, 137
Roberts, Brian, 42
TV Everywhere, 145
commercial skipping, 87
commercials, Super Bowl, 88-89
Community Antenna TV (CATV), 116
competition, gamification, 183
compounded marketing, 26
Conde Nast, 240
Connect2Compete, 137
consumer trust, travel and tourism, 248
consumers, 277
sports, 212
television, 17
production, 15
Internet, 18
sports, 212
Cook, Tim, 41
copyright
television, 98
Copyright Act of 1976, 14
Cornell University Hotel Management School, 243
Cosby, Bill, 94
cost of advertising, movies, 47
Costner, Kevin, 47
cost-per-action (CPA), 185
CPA (cost-per-action), 185
CreateSpace, Amazon, 152
creative ideas, content, 13-14
Crispin Porter + Bogusky, 243
Crosby, Sidney, 222
cross-collateralized income, 48
crossover, 59
cross-plugs, television, 90-91
cross-promotion, music, 199-200
Cruise, Tom, 158
Cryer, Jon, 96
Crystal, Billy, 64
CTAM (Cable Tactical and Marketing), 132
Cuban, Mark, 72
Curtis, Jamie Lee, 66
customer loyalty programs, 252-253
cutting the cord, cable TV, 137
D
Dallas, 79
Damon, Matt, 274
Dannen, Fredric, 196
data collection, 195
DBO (domestic box office), 57
DDB Worldwide, 34
Dear John, 158
no-decision-at-all decision, 31
small decisions, 30
decline in subscriptions, cable TV, 135
demographics
cable TV, 85
Nielsen ratings, 85
destination entertainment, 254
all-inclusive vacation, 256-257
experiential branding, 262-263
development process, music, 191
DeVito, Danny, 158
digital disruption, 6
conveyance versus content, 7-8
global regions, 267
technology, 8
hardware, 140
laptops, 141
smart TVs, 140
smartphones and tablets, 140-141
digital downloads, music, 193
digital media receivers, 142
Digital Millennium Copyright act of 1998, 107
digital self-publishing, 147
direct broadcast satellite companies, 115
direct marketing, books, 159-160
DirectTV, 67
Discover Card, 200
populist reviews, 162
DISH Network, Hopper, 126
Disney branding hotels, 253
Iger, Bob, 38
music, publishing, 188
Netflix, 141
Oceaneer Adventure, 256
Pixar, 52
strategic development (SD), 14
Time Warner, 120
Toy Story, 60
Disney, Roy, 38
Disney Cruise Line, 256
distribution
movies, 55
DMA (Designated Market Area), 83
Dolan, Charles, 118
Dore, Kathy, 124
DreamWorks, distribution, 55
Dubai, 273
Dubai World, 273
Dynasty, 79
E
Eastwood, Clint, 158
Eat, Pray, Love, 158
e-books, 149
romance publishing, 150
EDI-Neilsen, 31
Ehrhoff, Christian, 222
EMEA (Europe, Middle East, Africa), 266, 271
Middle East, 272
Russia, 272
South Africa, 274
endorsements, sports, 229
entertainment industry, Internet, 138
entertainment marketing, 25-26,
future of, 278
over the top (OTT), 11
Epcot, 259
Epic Records, 203
ER, 79
ESA (Entertainment Software Association), 177
exchange privilege, 258
executive producers, 54
executives, 33
Expedia, 250
experiential branding, 262-263
external promotions, PBS (Public Broadcasting System), 100
F
Fab Forty, brands, 227
Facebook, 183
gaming, 179
fall launching season, television, 92
familiarization trips, 240
Fandango, 64
Fastlicht, Adolfo, 269
FCC (Federal Communications Commission), 77
Sixth Report, 99
Federer, Roger, 229
feedback, gamification, 183
fees, retransmission fees, 119-120
Ferrell, Will, 59
Fielder, Prince, 216
Fifty Shades of Grey, 152
film divisions, 47
film festivals
Cannes film festival, 71
Film Society of Lincoln Center, 71
New York City Film Festival, 71
South by Southwest, 71
Tribeca Film Festival, 71
Film Society of Lincoln Center, 71
Financial Interest and Syndication Rules, 94
Fin-Syn, 94
The Firm, 158
First SABRE, 250
fishing, 226
Food Network magazine, 172
Ford, Harrison,, 158
conduit, 16
Fox News, 79
Franco, James, 64
freemium, 178
free-to-play games, 178
Frey, James, 159
Full Fathom Five, 159
future of entertainment marketing, 278
G
Gaines, Boyd, 206
games, soundtracks, 203
Facebook, 179
reasons we game, 182
World of Warcraft, 178
gaming consoles, 179
gaming platforms
social gaming, 179
Gavin, 105
Gaylord Entertainment, 200
Gilbert, Elizabeth, 158
girls, movies and, 59
Girly Sound, 190
global growth, 265
global reach of publishing (books), 168
global regions, 266
Asia Pacific, 274. See also China; India; Japan
digital disruption, 267
EMEA (Europe, Middle East, Africa), 271. See also Germany; Middle East; North Africa; Russia; South Africa
Latin America. See Argentina; Brazil; Mexico
Globo Cabo, 270
Goldberg, Whoopi, 64
golf, 226
Goodell, Roger, 218
Goodreads, 162
Google TV, 144
gospel music, 202
government intervention in broadband, 136-137
Grafton, Sue, 165
Green Bay Packers, 212
Green Channel, 118
The Green Lantern, 47
Grey Advertising, 34
Grossman, Lawrence, 99
growth
of broadband, 136
global growth, 265
Grupo Televisa SA de CV, 268-269
Gunsmoke, 79
Gutenberg, Johannes, 147
Guzman, Miguel Angel Davila, 269
H
halo effect, relationship marketing and, 91-92
Hammett, Dashiell, 149
Hannon, Ezra, 165
Happy Days, 79
hardware, digital distribution, 140
laptops, 141
smart TVs, 140
smartphones and tablets, 140-141
Harlequin Romances, 150
Harry Potter, branding, 165-166
Hathaway, Anne, 64
HBO (Home Box Office), 118, 139, 144
HBO GO, 139
HDNet, 72
heads of subsidiaries, 33
Heavenly Bed program, 253
Heaven's Gate, 54
Herweg, Ashley, 104
Herweg, Godfrey, 104
Heyman, Matthew, 269
high concept movies, 48
versus not high concept, 49
Hildick-Smith, Peter, 163
Hill, Faith, 188
hispanics, cable TV, 122
history, of entertainment marketing, 24-25
Hopper, DISH Network, 126
House, 79
House of Cards, 145
household ratings, 84
Howard, Dwight, 217
Hulu Plus, 142
Hunter, Evan, 165
HUT (households using television), 84
I
I Am Number Four, 159
I Love Lucy, 79
IAAPA (International Association of Amusement Parks and Attractions), 260
identifying target niches (radio), 104-105
identities
Austin, Texas, 246
Branson, Missouri, 245
New York City, 247
independent book stores, 167
independent screens, 72
independents, 70
Internet, 70
market for, 68
independent screens, independent films, 72
independents
independent films, 70
local television stations, 81
music, 190
Indian casinos, 260
influence, travel and tourism, 249
in-game purchases, monetizing mobile gaming, 181
In-House Agency, 34
in-house producers, 53
integrated communications, 26
integration, travel and tourism, 242
intellectual property
television, 98
convergence, 18
entertainment industry, 138
growth in broadband, 136
independent films, 70
movie trailers, 63
Internet Essentials, Comcast, 137
intra-industry marketing, 91
relationship marketing, 251
Invictus, 274
IPTV, 126
Israel Broadcasting Authority Law, 272
IT&ME, relationship marketing (travel and tourism), 251
iTunes, 193
iTunes Tagging, 109
J-K
Jackson, Tyson, 219
Jagger, Mick, 198
James, E.L., 152
James, LeBron, 229
James Bond movies, product placement, 50-51
Japan, 274
Johnson, Joe, 217
Johnson, Robert, 122
Jolie, Angelina, 48
Jones, Angus T., 96
The Journal of Travel Research, 241
Journal of Vacation Marketing (JVM), 241
Juno, 68
Kayak, 250
Kerchner, Christine, 271
key terms, Nielsen ratings, 83-84
KISSmetrics, 182
Knopf, 164
Kool cigarettes, 197
Koontz, Dean, 165
Koplovitz, Kay, 123
L
Laliberte, Guy, 254
L'Amour, Louis, 165
laptops, digital distribution, 141
Las Vegas, 242
Latin America, 266
Laverne & Shirley, 79
LDR (Listener Driven Radio), 109
leaders, marketing teams, 35-36
Lecavalier, Vincent, 222
Lee, Spike, 211
Lee's Wrangler Jeans, 200
Legacy Recordings, 203
Leonard, Elmore, 165
Letterman, David, 64
licensing
PBS (Public Broadcasting System), 100
programming (television), 97
revenue from, 20
in television, 88
Lifetime, 85
The Lion King, 51
Little Shaq, 159
Live Pause, 109
live sports, deals, 234
local mobile ad networks, 185
local television stations, 80
affiliates, 80
independents, 81
owned and operated (O&O), 80
Loews, 16
London, 2012 Summer Games, 219
Lopez, Jennifer, 60
loss aversion, gamification, 183
LSU (Louisiana State University), 225
LucasFilm, 38
Ludlum, Robert, 165
Lula, 269
LuPone, Patty, 206
M
MacFarlane, Seth, 66
Mad Men, 144
Madonna, 37
Magnolia Films, 72
managers, 32
Manzari, Bert, 72
Maris, Roger, 235
market, for independent films, 68
books
book releases, 157
radio interviews, 161
reviews, 160
Winfrey, Oprah, 161
cable TV, 132
reach and segmentation, 121
content, cable programmers, 129
entertainment marketing, independent films, 68-69
mobile marketing. See mobile marketing
music, 199
personalities, 199
television, 200
relationship marketing. See relationship marketing
sports
strikes, 234
television, 89. See also promotion, television
newspaper advertising, 64
sneak previews, 61
test screenings, 61
marketing professionals, 33
marketing teams, 32
Married With Children, 79
Marriott, 253
Mars Needs Moms, 47
Marsten, Richard, 165
Martin, Steve, 64
Marvel Entertainment, 38
massive multiplayer online (MMO), 178
mass-market books, 148
Matador, 190
Mauer, Joe, 216
Mayer, Louis B., 37
Mayweather-Hatton fight, 127
McBain, Ed, 165
McCann Erickson, 34
McGwire, Mark, 235
McMurtry, Larry, 165
media, spending on, 19
media monarchs, 38
mega-companies, 27
mega-moguls, 38
merchandising
in television, 88
Messi, Lionel, 229
metro area, Nielsen ratings, 84
Metropolitan Opera, 202
Mickelson, Phil, 229
Mickey Mouse, 13
Middle East, 272
Dubai, 273
MIFED (international film), 91
A Million Little Pieces, 159
Minnow, Newtown, 124
minority reach, cable TV, 122
MIPCOM, 91
MLB (Major League Baseball), 212, 215
media, 216
World Series, 215
MLS (Major League Soccer), 222-223, 230
media, 223
value of, 223
MMO (massive multiplayer online), 178
MMS, 183
mobile applications, PBS (Public Broadcasting System), 100
mobile devices, 8
mega-moguls, 38
mommy porn, 152
monetizing mobile gaming, 181-180
Morgan, Nigel, 241
motivators for travel, 239
movie opening, 54
Internet, 63
Moviefone, 64
movies
6-2-2 formula, 47
Big Six Studios, 46
cost of advertising, 47
distribution, 55
high concept, 48
independent films. See independent films
marketing methods. See marketing methods, movies
product tie-ins, 51
social networking, 66
ticket presale conduits, 64
wannasee, creating, 60
windowing, 45
MSOs (Multiple Service Operators), 115, 127-128
searching for subscribers, 130-131
multichannel video programming, 115
Museum of Broadcast Communications, 117
music, 187
Billboard, 208
CDs, 189
development process, 191
digital downloads, 193
gospel music, 202
independents, 190
intellectual property, 192
marketing, 199. See marketing, music
media, 189
publishing, 188
radio stations, bogus request scam, 196
recording, 188
repackaging/compilations, 202-203
ringtones, 204
Sony Music Entertainment, 189-190
Universal Music Group, 189-190
YouTube, 190
Music Managers Forum, 192
MVPD (multichannel video platform distribution), 113
cable radio, 127
DVRs, 126
versus network broadcasters, 114
on-demand/IPTV, 126
premium cable channels, 126
retransmission consent, 119-120
searching for subscribers, 130-131
Telecommunications Act of 1996, 118-119
My Sister's Keeper, 158
MyMagic+, 259
Mysterious Press, 164
N
NAB (National Association of Broadcasters), 91
Naismith, Dr. James, 217
naming rights, sports, 230
Napster, 193
NARAS (National Academy of Recording Arts and Sciences), 192
NARM (National Association of Recording Manufacturers), 190
NASCAR (National Association for Stock Car Auto Racing), 212
media, 224
value of, 224
Nashville Cable Network, 200
National Geographic, 242
National Travel & Tourism Strategy, 237
NATPE (National Association of Television Programming Executives), 91
NBA (National Basketball Association), 212, 217
media, 218
NBC (National Broadcasting Corporation), 77, 79
NBC Sports, fishing, 226
NBC Universal
Burke, Steve, 42
Comcast, 137
Roberts, Brian, 42
NCTA (National Cable & Telecommunications Association), 115
Disney, 141
House of Cards, 145
independent films, 70
original programming, 145
network broadcasters versus MVPD (multichannel video platform distribution), 114
networks
affiliate networks, 185
blind networks, 184
CPA (cost-per-action), 185
local mobile ad networks, 185
premium blind networks, 185
premium networks, 185
New Orleans, 244
New York City, 247
New York City Film Festival, 71
New York Times book review, 160
New York Times, changing for online content, 170
newspaper advertising, movies, 64
NFC (National Football Conference), 218
NFL (National Football League), 212, 218
media, 220
social stadiums, 233
value of, 219
NFL Sunday Ticket, 220
NHK (Nihon Hosokyokai), 274
NHL (National Hockey League), 221
media, 222
salaries, 222
Nicholson, Jack, 211
Nielsen, Sr., Arthur C, 83
Nielsen Media Research, 83
Nielsen ratings, 83
Niketown, 262
no-decision-at-all decision, 31
North Africa, 273
North America, 266
Nowitzki, Dirk, 217
NPD Group, 153
O
Old Grey Lady, 170
on-air self-promotion, 90
on-demand, 126
O'Neal, Shaquille, 159
online content, magazines, 171
online subscriptions, New York Times, 170
Orbitz, 250
original programming, 145
outside agencies, role of, 33-34
Ovitz, Michael, 38
OWN, 95
owned and operated (O&O), local television stations, 80
P
packaging, books, 159
Pacquiao, Manny, 229
Paramount, China, 276
Paranormal Activity, 70
Parker, Dorothy, 247
Patel, Dev, 60
Patterson, James, 165
Pax, 79
pay-to-play games, 178
PBS (Public Broadcasting System), 99-101
branding, 100
licensing, 100
mobile applications, 100
pop-ups, 100
viewership, 100
Pearson, 167
Penguin, 167
Pennsylvania, casinos, 261
Penzler, Otto, 164
perishability, entertainment marketing, 12-13
personalities, music, 199
PGA (Professional Golfers Association), 226
Phair, Liz, 190
Philadelphia, PA, 242
Picoult, Jodi, 158
Pinterest, 163
Brazil, 270
China, 276
Germany, 271
India, 275
Israel, 273
Japan, 274
Mexico, 269
Pixar, 52
planning travel and tourism, 239-240
integration, 242
researching destinations, 240-241
podcasting, radio, 109
Popovich, Gregg, 236
population, growth of, 265
populist reviews, books, 162
pop-up stores, 263
pop-ups, PBS (Public Broadcasting System), 100
positioning, travel and tourism, 241-242
premium blind networks, 185
premium cable channels, 126
premium networks, 185
Presley, Elvis, 202
Pritchard, Annette, 241
private labels, music, 190-191
producing entertainment, molding the message, 23-24
product in action, syndication, 96-97
television, 88
production, content, 15
professional sports, 214-215. See also MLB; MLS; NASCAR; NBA; NFL; NHL; WNBA
programming licensing (television), 97
local television stations, 81-82
selling (television), 97
promotion, television, 89
clones, 92
fall launching season, 92
intra-industry marketing, 91
movies, 93
on-air self-promotion, 90
relationship marketing and halo effect, 91-92
proximity system messages, 184
PSAs (public service announcements), 90
PSD (Program Service Data), 109
PT (public television), 99
publicists, 164
audiobooks, 156
branding. See branding
discoverability. See discoverability
distribution channels, 153-154
genres, 149
global reach of, 168
marketing. See books, marketing
romance publishing, 150
small publishers, 168
when, where, and to whom, 153
digital self-publishing, 147
magazines, 171
online content, 171
music, 188
push notifications, 184
Putnam, 167
PwC (PricewaterhouseCoopers), 212-214
Q-R
QR codes, 184
Qwikster, 142
advertisers, 103
Americana radio, 105
cable radio, 127
identifying, target niches, 104-105
podcasting, 109
satellite radio, 106
as a social network, 106
streamed songs, 108
TSL (time spent listening), 102
radio interviews, marketing books, 161
radio play, 196
radio station formats, 103
radio stations, bogus request scam, 196
Ramsey, Mark, 110
Rand Corp., 117
Random House, 167
ad spends, 86
advertisers, 84
demographics, 85
Nielsen ratings, 83
reach, cable TV, 121
readers, 151
recording music, 188
travel and tourism, 251
ASTA (American Society of Travel Agents), 251-252
CLIA (Cruise Lines International Association), 252
cuddling consumers, 252
customer loyalty programs, 252-253
intra-industry trade shows and associations, 251
IT&ME, 251
SITE (Society of Incentive & Travel Executives), 251
reputation, gamification, 183
researching destinations, 240-241
resort casinos, 261
retail outlets, books, 156-157
retransmission consent, MVPD (multichannel video platform distribution), 119-120
revenue, from entertainment licensing, 20
revenue segments
collegiate sports, 225
rewards, gamification, 183
Rhapsody, 193
RIAA (Recording Industry Association of America), 192
Richards, Brad, 222
Richardson, Paul, 72
Riefenstahl, Leni, 271
ringtones, music, 204
Roberts, Brian, 42
Rodriguez, Alex, 216
Roku, 142
role of the agency, travel and tourism, 243
Romance genre, books, discoverability, 163
romance publishing, books, 150
Ronaldo, Cristiano, 229
Room Key, 254
Russia, 272
S
Saatchi & Saatchi, 34
Sabathia, CC, 216
MLB (Major League Baseball), 216
NBA (National Basketball Association), 217
NFL (National Football League), 219
NHL (National Hockey League), 222
sales calls, marketing books, 157-158
Sandals, 257
Santana, Johan, 216
satellite radio, 106
Say You're One of Them, 161
Scholastic, Inc., 166
SD (strategic development), 14
search for performing talent genre, 92
searching for subscribers, MVPD (multichannel video platform distribution), 130-131
segmentation, cable TV, 121
Seinfeld, 79
selling programming (television), 97
selling up of subscribers, cable TV, 129
Sesame Street, 108
set-top boxes, 116
share, Nielsen ratings, 84
Sheen, Charlie, 96
shelf life, 5
shifts in entertainment, 24-25
Showtime, 126
SIGs (special interest groups), 160
Silva, Luiz Inacio Lula da, 269
Silver Dollar City, 245
The Simpsons, 79
SITE (Society of Incentive & Travel Executives), 251
Skyfall, product placement, 50-51
Slumgdog Millionaire, 68
small decisions, 30
smart TVs, 140
smartphones
uses while traveling, 248
Smith, Ralphe Lee, 117
SMS, 183
sneak previews, movies, 61
soap opera supermarket magazines, 93
social gaming, 179
social networking
movies, 66
travel and tourism, 248
consumer trust, 248
influence, 249
mobile usage, 248
TripAdvisor, 249
social stadiums, sports, 232-233
Sony Entertainment, Legacy Recordings, 203
Sony Music Entertainment, 189-190
Sosa, Sammy, 235
South Africa, 274
South by Southwest, 71
Sparks, Nicholas, 158
spending
on media, 19
on travel and tourism, 238
Spielberg, Steven, 48
sponsorships
sports, 211
boxing, 227
brands, 227
endorsements, 229
naming rights, 230
consumption, 212
convergence, 212
ESPN, 124
fishing, 226
golf, 226
live sports, deals, 234
local programming, 82
marketing. See marketing, sports
professional sports, 214-215. See also MLB; MLS; NASCAR; NBA; NFL; NHL; WNBA
Spotify, 193
St. Martin's, 164
stadiums, social stadiums, 232-233
StadiumVision Mobile, 232
STAR TV, 275
Starwood, 253
status, gamification, 183
Ste-Croix, Gilles, 254
Stern, David, 236
Stewart, Butch, 257
Stone, Joss, 59
Stoudemire, Amar'e, 217
streaming, television, 98
Streisand, Barbra, 37
strikes, backlash, 234
stripping, television, 97
Studio Babelsberg, 271
subscribers, searching for, MVPD (multichannel video platform distribution), 130-131
subscriptions, decline in cable subscriptions, 135
Sullivan, Randall, 162
Sundance Channel, 124
Sundance Cinemas, 72
Sundance Institute, 72
Super Bowl
NFL (National Football League), 219-220
Survivor, 93
sweeps, 83
syndication, television, 93
barter, 98
cash deals, 97
money, 94
selling and licensing programming, 97
stripping, 97
synergy, 21
T
tablets, digital distribution, 140-141
talent agents, 32
Talk magazine, 159
talk shows, 95
target audiences, movies, 58-60
target niches, identifying (radio), 104-105
Tartt, Donna, 151
Task Force on Travel and Competitiveness, 237
Taylor, Hugh, 241
TBS, 118
teams, marketing teams, 32
teaser trailers, 62
technology
digital disruption, 6
future of, 278
mobile devices, 8
teenagers, 58
Teixeira, Mark, 216
telco companies, 115
Telecommunications Act of 1996, 118-119
television
cable TV. See cable TV
commercial skipping, 87
consumption, 17
copyright, 98
licensing and merchandising, 88
affiliates, 80
owned and operated (O&O), 80
marketing music, 200
product placement, 88
promotion and marketing, 89
clones, 92
fall launching season, 92
intra-industry marketing, 91
movies, 93
on-air self-promotion, 90
relationship marketing and halo effect, 91-92
ratings. See ratings, television
streaming, 98
syndication. See syndication, television
talk shows, 95
television commercials, movies, 63-64
television viewership, 75
terrestrial television, 77
test screenings, movies, 61
textbooks, 149
ticket presale conduits, movies, 64
time slots, Nielsen ratings, 85-86
time spent listening (TSL), 102
Time Warner, 118
Bewkes, Jeffrey, 42
Disney, 120
Time Warner Cable, 128
Time-Life, 118
Times Square, 247
time-shifting, 87
TNN (The Nashville Network), 244
TNT, 218
Tony Awards, 207
TorrentFreak.com, 56
Toy Story, 60
trade books, 148
traffic, HD Radio, 109
Travel Advisor, 250
travel agents, 250
Austin, Texas, 246
Branson, Missouri, 245
New York City, 247
destination entertainment, 254
all-inclusive vacation, 256-257
experiential branding, 262-263
integration, 242
researching destinations, 240-241
promising paradise, 239
relationship marketing. See relationship marketing, travel and tourism
role of the agency, 243
social networking, 248
consumer trust, 248
influence, 249
mobile usage, 248
TripAdvisor, 249
spending on, 238
travel agents, 250
Travelocity, 250
Travolta, John, 37
trends, 278
Tribeca Film Festival, 71
TSL (time spent listening), 102
Tucci, Stanley, 37
Turner, Ted, 118
TV talk-shows, marketing books, 160-161
TVEverywhere, 145
Twain, Mark, 102
TWBA, 34
Two and a Half Men, 96
U
UAE (United Arab Emirates), 273
Universal
animated movies, 52
branding hotels, 253
USA Network, 123
universal audiences, cable TV, 123-124
Universal Music Group, 189-190
Univision, 122
Untouchable: The Strange Life and Tragic Death of Michael Jackson, 162
UPN, 79
upstarts, television, 79
U.S. Olympic Basketball team, 232
USA Network, 123
V
Vacation Club, 258
value
of MLS, 223
of NASCAR, 224
of NFL, 219
Viacom, BET (Black Entertainment Television), 122-123
VICOM, 270
viewers, television viewership, 75
viewership, PBS (Public Broadcasting System), 100
Vintage, 152
Virtua, 270
virtual orchestra, 206
Vogel, Harold L., 138
Vudu, 142
W
Wagner, Todd, 72
Walt Disney World, 239, 258-260
Wanamaker, John, 116
wannasee, 45
creating, 60
Waterworld, 47
WB (Warner Bros.), 79
Weinstein, Bob, 41
Weinstein Company, 41
Wells, Vernon, 216
Western Europe, 271
Westin, 253
Who Wants to Be a Millionaire, 92
Wii, 140
wild postings, independent films, 71-72
Wild Wild West, 61
Williams, John, 203
windowing, 45
marketing books, 161
WNBA (Women's National Basketball Association), 218
Woods, Tiger, 229
word of mouth, independent films, 69-70
World Cup, MLS (Major League Soccer), 222-223
World of Warcraft, 178
World Series, 215
X-Y-Z
Xbox, 140
Yearwood, Trisha, 200
Young & Rubicam (Y&R), 34, 122
YouTube, 145
music, 190
YPartnership, 243
Zanuck, Daryl, 37
ZEE TV, 275
Zynga, 179