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Author Linda Newman Lior
Writing for Interaction focuses on the art of creating the information experience as it appears within software and web applications, specifically in the form of user interface text. It also provides strategies for ensuring a consistent, positive information experie....
Release Date 2013/02 -
Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
Author Annette Simmons
Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking.
Release Date 2007/05 -
Whoever Tells the Best Story Wins, 2nd Edition
Author Annette Simmons
Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over ....
Release Date 2015/05 -
Author Steven Mandis
This is the story of the slow evolution of Goldman Sachs—addressing why and how the firm changed from an ethical standard to a legal one as it grew to be a leading global corporation.In What Happened to Goldman Sachs, Steven G. Mandis uncovers the forces behind what....
Release Date 2013/10 -
Web Anatomy: Interaction Design Frameworks that Work
Author Robert Jr. Hoekman , Jared Spool
At the start of every web design project, the ongoing struggles reappear. We want to design highly usable and self-evident applications, but we also want to devise innovative, compelling, and exciting interactions that make waves in the market. Projects are more sop....
Release Date 2009/12 -
Author Brian C. O'Connor , Richard L. Anderson , Gary Marchio
For over a century, motion pictures have entertained us, occasionally educated us, and even served a few specialized fields of study.Now, however, with the precipitous drop in prices and increase in image quality, motion pictures are as widespread as paperback books and p....
Release Date 2019/10 -
Author Peter Economy , Jeff Patton
User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthu....
Release Date 2014/09 -
User Research with Kids: How to Effectively Conduct Research with Participants Aged 3-16
If you are a designer, producer, marketer, or researcher creating products for children, it is essential that you are aware of the key differences between children and adults when it comes to user journeys. While children might speak the same language as adult users, what they are actually communic.... -
Understanding Cryptocurrencies
Understanding Cryptocurrencies is perfect for both introductory investors to the digital asset space and experienced investors seeking to gain practical insight into frameworks for understanding digital assets and valuation metrics. The book provides in-depth analysis of Bitcoin, Ethereum, and the d.... -
Typographic Design: Form and Communication, 5th Edition
Author Philip B. Meggs , Ben Day , Rob Carter
For more than two decades, the type book of choice for design professionals and studentsTypographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both des....
Release Date 2011/11 -
True Story: How to Combine Story and Action to Transform Your Business
Author Ty Montague
Is your company a storyteller—or a storydoer?The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in....
Release Date 2013/07 -
Transforming Customer Data into Insights
Chances are you purchased an order online in the past year and picked it up in the store or curbside. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion annual market. While COVID-19 certainly played a large part in this process, .... -
Author Diane Walter
"This guide is essential for anyone who wants to set up a successful on-the-job training program. This book has everything you need, includingAn eight-step model for setting up a structured, team-driven, on-the-job training programEasy-to-understand templates, instr....
Release Date 2001/12 -
Author Hubert Kaeslin
Top-Down VLSI Design: From Architectures to Gate-Level Circuits and FPGAs represents a unique approach to learning digital design. Developed from more than 20 years teaching circuit design, Doctor Kaeslin’s approach follows the natural VLSI design flow and makes cir....
Release Date 2014/12 -
Thoughts on Interaction Design, 2nd Edition
Author Jon Kolko
Thoughts on Interaction Design, Second Edition, contemplates and contributes to the theory of Interaction Design by exploring the semantic connections that live between technology and form that are brought to life when someone uses a product. It defines Interaction ....
Release Date 2011/01 -
Thoughts on Interaction Design
Author Jon Kolko
Thoughts on Interaction Design explores the theory behind the field of Interaction Design in a new way. It aims to provide a better definition of Interaction Design that encompasses the intellectual facets of the field and the particular methods used by practi....
Release Date 2010/03 -
The Work-Life Balance Myth: Rethinking Your Optimal Balance for Success
An empowering guide that will show you how to shed the myth of the “work-life balance” by merging the seven key components that make up your life to attain harmony and whole-life success“All of us have Seven Slices in our lives: our Family Slice, our Professional Slice, our Personal Slice, our Physi.... -
The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
Author Ziv Yaar , Steve Mulder
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actiona....
Release Date 2006/08 -
Author Matt Bird
You've just boarded a plane. You've loaded your phone with your favorite podcasts, but before you can pop in your earbuds, disaster strikes: The guy in the next seat starts telling you all about something crazy that happened to him--in great detail. This is the un....
Release Date 2016/11 -
The Non-Designer’s Design Book, Fourth Edition
Author Robin Williams
For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make thei....
Release Date 2014/11 -
The Essential Persona Lifecycle: Your Guide to Building and Using Personas
Author John Pruitt , Tamara Adlin
The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just n....
Release Date 2010/03 -
The Collaborative Sale: Solution Selling in a Buyer Driven World
Author Timothy T. Sullivan , Keith M. Eades
Buyer behavior has changed the marketplace, and sellers must adapt to surviveThe Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, an....
Release Date 2014/03 -
Author JD Ashley M. Wilson , Catherine Nolan
Ever get the feeling you're being watched? The thieves that steal identities are using cutting-edge, high-tech tools that can take one fact from a social media site, another from an online travel survey, a third from a purchase made via the internet and even access....
Release Date 2014/08 -
The Accidental Entrepreneur, The Survivor Edition
Author Janine Allis
Get the inside story of Boost Juice, a global phenomenon, and discover 30 strategies for business success from its founder, Janine Allis. Share in Janine’s colourful stories as a serious business woman on Shark Tank, a mud-covered competitor on Australian Survivor, author....
Release Date 2020/04 -
Teach SMEs to Design Training—Instructional Systems Design
Author Linda J. Elengold
This issue provides guidelines and background information to help subject matter experts (SMEs) develop instructional design skills. The issue covers the basics of adult learning, the ADDIE model, and selecting techniques and materials. Includes a course evaluation ....
Release Date 2001/06 -
System-Level Design with Rosetta
Author Perry Alexander
The steady and unabated increase in the capacity of silicon has brought the semiconductor industry to a watershed challenge. Now a single chip can integrate a radio transceiver, a network interface, multimedia functions, all the "glue" needed to hold it together as ....
Release Date 2006/11 -
Author Jack W. Wiley
Praise for Strategic Employee Surveys"This is a must-read! If you want to bring your employee survey up to the next level—if you want to predict and drive your organizational outcomes, including customer satisfaction and business performance—if you want to move your....
Release Date 2010/09 -
Author Larry Brooks
What makes a good story or a screenplay great?The vast majority of writers begin the storytelling process with only a partial understanding where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good enginee....
Release Date 2011/01 -
Story and Simulations for Serious Games
Author Terry Borst , Nick Iuppa
How to create a simulation where participants have a sense of freedom and personal control while still maintaining the structure necessary for an effective story is a difficult task indeed. This book examines how to create an engaging, effective story (necessar....
Release Date 2012/07