How to Craft Your Presentation

“It takes one hour of preparation for each minute of presentation time.”

—Wayne Burgraff

I have good news and bad news. The good news is that you can craft a powerful presentation that hits the mark with your audience. The bad news is that it takes significant time and energy and homework.

You can read all the “things” in this book, and just reading them would probably help you improve a little bit. But if you really want to give presentations that are interesting and exciting and persuasive, if you really want to be a better presenter, then you have to spend time to craft your presentations in a way that automatically takes these “things” into account.

In this chapter you’ll learn my five-step process to crafting and structuring your presentation for maximum impact, including the “magic formula” to make sure your presentation speaks right to your particular audience.