How People Think and Learn

“I never teach my pupils; I only attempt to provide the conditions in which they can learn.”

—Albert Einstein

If you want to communicate with people effectively and persuasively, then you need to understand how people think, filter information, and learn. It’s not a matter of handing them information; if you want people to remember, act on, and use what you are communicating, then you need to present the information in a way that matches how people think and how people learn.