- Title Page
- Copyright Page
- Acknowledgments
- Dedication
- Contents
- How to Use Psychology to Be a Better Presenter
- How People Think and Learn
- 1. People process information better in bite-sized chunks
- 2. People need context
- 3. People filter information
- 4. The more uncertain people are, the more they defend their ideas
- 5. People have mental models
- 6. People process information best in story form
- 7. People learn best from examples
- 8. Short-term memory is limited
- 9. People remember only four items at once
- 10. People have to use information to make it stick
- 11. It’s easier to recognize information than recall it
- 12. Memory takes a lot of mental resources
- 13. People reconstruct memories each time they remember them
- 14. Forgetting is programmed in
- 15. people are driven to create categories
- 16. Time is relative
- 17. There are four ways to be creative
- 18. People can be in a flow state
- 19. Culture affects how people think
- 20. People learn best in 20-minute chunks
- 21. People have different learning styles
- 22. People learn from making mistakes
- How to Grab and Hold People’s Attention
- How to Motivate People to Take Action
- 28. People are more motivated as they get closer to a goal
- 29. Variable rewards are powerful
- 30. People’s behavior can be shaped
- 31. Dopamine makes people addicted to seeking information
- 32. People respond to cues in the environment
- 33. People are more motivated by intrinsic rewards than by extrinsic rewards
- 34. People are motivated by progress, mastery, and control
- 35. People’s ability to delay gratification (or not) starts young
- 36. People are inherently lazy
- 37. Forming a habit takes a long time and requires small steps
- 38. People are more motivated to compete when there are fewer competitors
- 39. People are motivated by autonomy
- How People Listen and see
- 40. Multiple Sensory Channels Compete
- 41. People Have to Hear Before They Can Listen
- 42. Vision Trumps All the Senses
- 43. People Read in a Certain Direction
- 44. It’s a myth that uppercase letters are inherently hard to read
- 45. Titles and Headlines Provide Critical Context
- 46. Hard to Read = Hard to Do
- 47. Font Size Matters
- 48. Peripheral Vision Is Used More Than Central Vision to Get the Gist of What Is Going On
- 49. There’s a Special Part of the Brain Just for Recognizing Faces
- 50. Red and Blue Together Are Hard on the Eyes
- 51. Nine Percent of Men and 0.5 Percent of Women Are Color Blind
- 52. The Meanings of Colors Vary by Group and Culture
- How People React To The Environment
- 53. The more filled a room is, the more energy people have
- 54. Dark rooms put people to sleep
- 55. If you are out of sight, you might be out of mind
- 56. People are affected by the arrangement of furniture
- 57. It’s easy for people to lose interest online
- 58. People get tired and hungry
- 59. People are affected by temperature
- 60. When people are uncomfortable, they can’t pay attention
- 61. People expect connectivity
- How People React Emotionally
- 62. People respond more to anecdotes than to data
- 63. Stories engage people emotionally
- 64. People are programmed to enjoy surprises
- 65. People feel safe when things are predictable
- 66. People need to feel safe in order to participate
- 67. People are happier when they’re busy
- 68. People react to beauty
- 69. Listening to music releases dopamine in the brain
- 70. People want what is familiar when they’re sad or scared
- 71. The more scarce something is, the more valuable people will feel it is
- How People React to You
- 72. People obey authority figures
- 73. People “read” other people in an instant and unconsciously
- 74. Be Honest and Authentic
- 75. People assign meaning to your body positions and movement
- 76. People assign meaning to your hand gestures
- 77. People assign meaning to your tone of voice
- 78. People assign meaning to your face and eye movements
- 79. People imitate your emotions and feel your feelings
- 80. Clothes do make you
- 81. People Listen to and are Persuaded by Those Similar To/Attractive to them
- 82. Speakers’ brains and listeners’ brains sync up during communication
- 83. The brain responds uniquely to people you know personally
- 84. People want you to control the room
- How People Decide To Take Action
- 85. People make most decisions unconsciously
- 86. Fear of loss trumps anticipation of gain
- 87. People want more choices and information than they can actually process
- 88. People think choice equals control
- 89. People might care about time more than they care about money
- 90. Mood influences the decision-making process
- 91. Group decision-making can be faulty
- 92. People are swayed by a dominant personality
- 93. When people are uncertain, they look to others to decide what to do
- 94. People think others are more easily influenced than they themselves are
- 95. People value a product more highly when it’s physically in front of them
- 96. People want to keep a consistent persona
- 97. Small steps can change personas
- 98. Writing by Hand can Increase Commitment
- 99. People will act in order to relieve a sense of obligation
- 100. When people say no the first time, they often say yes the next time
- How to Craft Your Presentation
- Your 90-day Improvement Plan
- References
- Index
-
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