19. Designing for the Web and Devices

Introduction

If you need to manipulate a photographic image to place it on the web, there’s not a better program on the market than Adobe Photoshop that will do the job for you. You can prepare images for the Internet all right from Photoshop.

Photoshop uses various document formats such as JPEG, GIF, PNG, and WBMP (Wireless BMP), to save images for the web. For example, the JPEG format is used primarily for compressing photographic images, while the GIF format is used for compressing clip art and text. Each format is designed to serve a purpose, and knowing when to use a specific format will help you design fast-loading, dynamic web documents.

However, saving files in a specific file format is not the only way Photoshop helps you create web-friendly images; you can also slice images. When you slice an image, you’re cutting the image into several pieces. Since the Internet handles smaller packets of information more efficiently than one large piece, slicing an image makes the whole graphic load faster, and Photoshop helps you slice images with ease.

Saving for the Web

Photoshop’s Save for Web command is a dream come true for preparing images for the Internet, or even for saving images in a quick-loading format for Microsoft PowerPoint slide presentations, and you don’t even have to leave Photoshop. The Save for Web command lets you open any Photoshop document, and convert it into a web-friendly format using the GIF, JPEG, PNG, or WBMP formats. You can even try different optimization settings or compare different optimizations using the 2-Up or 4-Up panes. In addition, the dialog area below each image provides optimization information on the size and download time of the file.

Save for the Web

Image Open a document.

Image Click the File menu, and then click Save for Web.

Image Click the Original, Optimized, 2-Up, or 4-Up tabs to view the document using different layouts.

Image Click one of the sample images to change its default format.


Important

If you’re viewing the document using 2-Up or 4-Up, the first image is the original. You can’t change the original; you can only edit one of the sample images.


Image Click the Preset list arrow. Use Original or select a template from the available options, if you want to use some timesaving default options.

Image Click the Optimized File Format list arrow, and then select from the following options:

GIF. The Graphics Interchange Format is useful for clip art, text, or images that contain a large amount of solid color. GIF uses lossless compression.

JPEG. The Joint Photographic Experts Group format is useful for images that contain a lot of continuous tones, like photographs. JPEG uses lossy compression.

Image

PNG-8. The Portable Network Graphics 8-bit format functions like the GIF format. PNG uses lossless compression.

PNG-24. The Portable Network Graphics 24-bit format functions like the JPEG format. PNG-24 uses lossless compression.

WBMP. The Wireless Bitmap format converts an image into black and white dots, for use on output devices like cell phones and PDAs.

Image Select from the various options that will change based on your File Format selection. Select Convert to sRGB if you want the image converted, and choose your preferred viewing style and amount of metadata to be included in the file.

Image Click the Color Table section (available for the GIF and PNG-8 formats), and add, subtract, or edit colors in the selected document.

Image To change the selected image’s width and height, make desired adjustments from the Image Size section.

Image Click Save.

Image

Image Enter a name, and then select a location in which to save the image file.

Image Click Save.

Photoshop saves the modified file and returns you to the original image.

Working with Save for Web Options

When you choose Save for Web, you are able to save your image in one of four web formats: GIF, JPEG, PNG, or WBMP. The Save for Web dialog box comes with options that will help you through the process. For example, if you choose the JPEG format, you can select the amount of compression applied to the image or, if you select the GIF format, you can choose how many colors are preserved with the image. The PNG format lets you save images in an 8-bit (256 colors) or a 24-bit (millions of colors) format. The options available with Save for Web give you the control you need to produce small image files with high quality.

Work with Save for Web Options

Image Open a document.

Image Click the File menu, and then click Save for Web.

Image Select from the various Save for Web tools:

Hand Tool. Drag the image to change the view of a document.

Slice Select Tool. Select a predefined image slice.

Zoom Tool. Click on the image to expand the view size.

Eyedropper Tool. Drag within the image to perform a live sampling of the colors.

Image Click the Thumbnail Options button, and then select bandwidth options for the selected document.

Image Click the Zoom list arrow, and then select a view size for the sample images.

Image Click the Toggle Slices Visibility button to show or hide the image slices.

Image Click the Preview button to view in the default browser.

Click the Browser list arrow to select another browser.

Image Click Save.

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Optimizing an Image to File Size

The Save for Web dialog box has many options to help you create the exact image you need—including helping you compress an image down to a specific file size. For example, you’ve just created an image you want to display on the web, but the maximum file size you can use is 35 KB. You could experiment with compression options in the Save for Web settings, or you can select the Optimize to File Size command to use the Auto Select GIF/JPEG option to let Photoshop automatically choose the best format.

Optimize an Image to File Size

Image Open a document.

Image Click the File menu, and then click Save for Web.

Image Click the 2-Up tab, and then select the sample image below.

Image Click the Optimize menu, and then click Optimize To File Size.

Image Enter a file size in the Desired File Size data box.

Image Click the Current Settings option or the Auto Select GIF/JPEG option to let Photoshop choose between the JPEG or GIF format.

Image Click the following Use options:

Current Slice

Each Slice

Total of All Slices

Image Click OK.

Photoshop compresses the selected sample.

Image Click Save to save the compressed image.

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Working with Web File Formats

If you design web documents, you know that the size of your images is very important. Photoshop gives you the option of compressing images in one of four formats appropriate for use on the web: GIF, JPEG, PNG, and WBMP. The GIF format compresses images that contain solid colors with sharp, definable edges, such as clip art and text. The JPEG format reduces the size of image files that contain a lot of soft transitional colors, such as photographs. The PNG format is a hybrid format designed to take the place of the GIF and JPEG format. Finally, the WBMP format was created to display images on low-resolution devices like cell phones and PDAs by converting the image into dots of black and white. Photoshop will help you transform your images into whatever format you need in order to create stunning web images.

Work with Web File Formats

Image Open a document.

Image Click the File menu, and then click Save for Web.

Image Click the Original, Optimized, 2-Up, or 4-Up tabs to view the document using different layouts.

Image Select one of the samples.

Image Click the Optimized File Format list arrow, and then select a format from the available options.

Image Select the options you want to use to change the image compression, and specify your desired color profile options.

Image Click Save.

The Save Optimized As dialog box appears.

Image

Image Enter a file name in the Save As box.

Image Click the Save as Type (Win) or Format (Mac) list arrow, and then select to save the image in HTML and Images, Images Only, or HTML Only.

Image Click the Save As list arrow, and then select the location in which to save the file.

Image Click the Settings and Slices list arrows to further define the output files (if you save a single image without slices, you can leave these settings at their default values).

Image Click Save.

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Optimizing a JPEG Document

Photoshop comes complete with everything you will need to properly compress any JPEG Document. The Internet can generally be slow to navigate, and your visitors typically do not have much patience. When you compress a JPEG image, you’re essentially removing information from the image to reduce its file size and speed up the loading time. The unfortunate result of that reduction is loss of image quality. Internet graphics are not always the best quality; however, reducing file size is a necessary evil to keep visitors from clicking off your site and moving to another. To keep visitors happy, your JPEG images must load fast, and Photoshop is just the application to help you accomplish that goal.

Optimize a JPEG Document

Image Open a document.

Image Click the File menu, and then click Save for Web.

Image Click the Original, Optimized, 2-Up, or 4-Up tabs to view the document using different layouts.

Image Click one of the sample images to change its default format.

Image

Image Click the Optimized File Format list arrow, and then click JPEG.

Image Select from the following Quality options:

Compression Quality. Click the list arrow, and then select a preset JPEG quality from Low (poor quality) to Maximum (best quality).

Quality Amount. Enter a JPEG quality compression value (0 to 100). The lower the value, the more information (color) is sacrificed for image size.

Blur. JPEG images compress better when the image has soft edges. Apply the Blur option to increase the softness of the image (at a sacrifice of image quality).

Image Click the Matte list arrow, and then select from the available options.

JPEG images do not support transparency. If your image contains transparent areas, use the Matte option to fill them in using a specific color.

Image Select the Optimized check box to further compress the image. Choose from two additional options:

Progressive. Select the check box to load a JPEG in three progressive scans. Not supported by all browsers.

Embed Color Profile. Select the check box to embed an ICC color profile into the JPEG image. This increases file size but helps maintain color consistency between monitors and operating systems.

Image Choose from three new options to apply to your saved file:

Convert to sRGB. You can choose to have image colors converted to sRGB in the Save process.

Preview. Select from four preview options: Monitor Color (default), Legacy Macintosh or Internet Standard RGB with no color management, or Use Document Profile.

Metadata. Select from five options to include no metadata, copyright only, copyright and contact info, all metadata except camera info, or all metadata.

Image Click Save to open the Save Optimized As dialog box where you can choose a location for your saved file.

Image

Optimizing a GIF Document

The GIF file format is used primarily for images that contain solid colors with sharp edges, such as clip art, text, line art, and logos. Since the Internet can generally be slow to navigate, using the GIF format for images significantly reduces their file size, and will create fast-loading graphics. The GIF format supports 8-bit color, and creates a document with a maximum of 256 colors (the fewer colors, the smaller the file size). The GIF format has been around long enough for it to be considered a “native” Internet format. A native format is one that does not require a specific plug-in for the browser to display the file.

Optimize a GIF Document

Image Open a document.

Image Click the File menu, and then click Save for Web.

Image Click the Original, Optimized, 2-Up, or 4-Up tabs to view the document using different layouts.

Image Click one of the sample images to change its default format.

Image

Image Click the Optimized File Format list arrow, and then click GIF.

Image Select from the following options:

Color Options.

Reduction. Click to select a visual reduction method for the image’s colors (Selective is the default).

Colors. Enter or select a value from 2 to 256 maximum colors.

Web Snap. Enter or select a value from 0% to 100% to instruct the GIF compression utility how many of the image colors should be web-safe.

Dither Options.

Method. Click the list arrow, and then select from the available dithering schemes (No Dither, Diffusion, Pattern, or Noise). Dithering refers to how the GIF format mixes the available colors in the image.

Amount. Enter or select a value from 0% to 100% to instruct the GIF compression utility how many of the image’s colors should be dithered.

Transparency Options.

Transparency. Check to keep the transparent areas of a GIF image transparent and choose type of transparency dither (None, Diffusion, Pattern, or Noise).

Matte. Click to fill the transparent areas of a GIF image.

Dither. Click to select a dithering scheme (None, Diffusion, Pattern, Noise) and enter an amount for the mixing of the matte color.

Other Options.

Interlaced. Check to have the GIF image load in three scans.

Lossy. Enter or select a value from 0 to 100 to instruct the GIF compression utility how much image loss is allowed.

Image Click Save to save the current image using the Save Optimized As dialog box.

Image

Optimizing a PNG-8 Document

The PNG-8 file format is used primarily for images that contain solid colors with sharp edges—clip art, text, line art, and logos—and was designed as an alternative to the GIF file format. Since the PNG-8 format generates an image with a maximum of 256 colors, it significantly reduces an image’s file size. While similar to the GIF file format, the PNG-8 format is not completely supported by older browsers. However, it is considered a native format for the creation of Flash animation movies.

Optimize a PNG-8 Document

Image Open a document.

Image Click the File menu, and then click Save for Web.

Image Click the Original, Optimized, 2-Up, or 4-Up tabs to view the document using different layouts.

Image Click one of the sample images to change its default format.

Image

Image Click the Optimized File Format list arrow, and then click PNG-8.

Image Select from the following options:

Color Options.

Reduction. Click to select a visual reduction method for the colors in the image (Selective is the default).

Colors. Enter or select a value from 2 to 256 maximum colors.

Web Snap. Enter or select a value from 0% to 100% to instruct the PNG-8 compression utility how many of the image colors should be web-safe.

Dither Options.

Method. Click the list arrow, and then select from the available dithering schemes (None, Diffusion, Pattern, or Noise). Dithering is how the PNG-8 format mixes the available image’s colors.

Amount. Enter or select a value from 0% to 100% to instruct the PNG-8 compression utility how many of the image’s colors should be dithered.

Transparency Options.

Transparency. Check to keep the transparent areas of a PNG-8 image transparent.

Matte. Click to fill the transparent areas of a PNG-8 image.

Dither. Click to select a dithering scheme (None, Diffusion, Pattern, or Noise) and enter an amount for the mixing of the matte color.

Other Options.

Interlaced. Check to have the PNG image load in three scans.

Embed Color Profile. Select the check box (New!) to embed an ICC color profile in the PNG-8 image. This increases the file size, yet helps maintain color consistency between monitors and operating systems.

Image Click Save to save the current image using the Save Optimized As dialog box.

Image

Optimizing a PNG-24 Document

The PNG-24 file format is used primarily for images that contain lots of colors with soft transitional edges, such as photographs, and was designed as an alternative to the JPEG file format. The PNG-24 format generates an image with millions of colors, and still manages to reduce the size of a file. While similar to the JPEG file format, the PNG-24 uses lossless compression, and does not compress files as small as the JPEG format. So for the time being, most designers are still using the JPEG format for creating faster-loading web graphics.

Optimize a PNG-24 Document

Image Open a document.

Image Click the File menu, and then click Save for Web.

Image Click the Original, Optimized, 2-Up, or 4-Up tabs to view the document using different layouts.

Image Click one of the sample images to change its default format.

Image Click the Optimized File Format list arrow, and then click PNG-24.

Image Select from the following options:

Transparency Options.

Transparency. Check to keep the transparent areas of a PNG-24 image transparent.

Matte. Click to fill the transparent areas of a PNG-24 image.

Other Options.

Interlaced. Check to have the PNG-24 image load in three scans.

Embed Color Profile. Select the check box (New!) to embed an ICC color profile in the PNG-24 image. This increases the file size, yet helps maintain color consistency between monitors and operating systems.

Image Click Save to save the current image using the Save Optimized As dialog box.

Image

Optimizing a WBMP Document

The WBMP file format is used for images that are displayed on small hand-held devices such as PDAs and cell phones. The WBMP format generates an image with only 2 pixel colors (black and white), which significantly reduces the file size of the image. The WBMP format is new to the world of wireless devices, and while it creates small images, using only black and white pixels results in very low-quality images.

Optimize a WBMP Document

Image Open a document.

Image Click the File menu, and then click Save for Web.

Image Click the Original, Optimized, 2-Up, or 4-Up tabs to view the document using different layouts.

Image Click one of the sample images to change its default format.

Image Click the Optimized File Format list arrow, and then click WBMP.

Image Select from the following options:

Method. Click the list arrow, and then select from the available dithering schemes (None, Diffusion, Pattern, or Noise). Dithering is how the WBMP format mixes the available colors in the image.

Amount. Enter or select a value from 0% to 100% to instruct the WBMP compression utility how many of the image’s colors should be dithered.

Image Click Save to save the current image using the Save Optimized As dialog box.

Image

Slicing Images the Easy Way

Photoshop allows you to slice a document into smaller pieces. You might want to slice an image to create interactive links; however, the best reason is speed. You gain speed by compressing individual slices to reduce the image size. There are two types of slices: user-defined and layer-based. You can draw directly on an image to create a user slice using the Slice tool, or create a layer and then change it into a layer-based slice. When you create a slice, Photoshop also creates auto slices, which fill the space in the image that is not defined by a user-defined slice. User-defined and layer-based slices are identified by a solid line with blue symbols, while auto slices are identified by a dotted line with gray symbols. The slices also are numbered from left to right and top to bottom. A layer-based slice uses all the data in the layer to make up the slice. If you want to make changes to the slice, you need to edit the layer, which makes it a little more difficult to use than a user slice. When you edit or move the layer contents, the slice is automatically changed too.

Create a User Slice

Image Open a document.

Image Select the Slice tool on the toolbox.


Important

To make slicing a little easier, drag a few guides from the Ruler bar to help guide your slicing tool.


Image

Image Click the Style Setting list arrow on the Options bar, and then select the style you want:

Normal. Specifies the slice size as you drag.

Fixed Aspect Ratio. Specifies a ratio for the slice height and width.

Fixed Size. Specifies the slice height and width in pixels.

Image Drag and release the slice tool in the document to create a rectangular or square slice.

To constrain the slice to a square, hold down Shift as you drag. To create a circle, hold down Alt (Win) or Option (Mac).

Image Continue to drag and release until you have the image correctly sliced.

Image

Create a Layer-based Slice

Image Open a document.

Image Select the layer you want in the Layers panel.

Image
Image

Image Click the Layer menu, and then click New Layer Based Slice.


Did You Know?

You can convert an auto or layer-based slice to a user slice. Select the slice using the Slice Select tool, and then click Promote on the Options bar.

You can create slices from guides. Add guides to the image, select the Slice tool on the toolbox, and then click Slices From Guides on the Options bar. To create a new guide, click the View menu, click New Guide, click the Horizontal or Vertical option, specify the position in inches, and then click OK.

You can lock guides. To keep a guide from being moved, click the View menu, and then click Lock Guides.

You can remove guides. To remove guides, click the View menu, and then click Clear Guides.

You can show and hide guides. Click the View menu, point to Show, and then click Guides. The command toggles the guides’ visibility on and off.


Working with Slices

After you create slices within an image, you can use the Options bar or the Save for Web dialog box to work with slices. You can select options to show or hide slices, select one or more slices, delete or duplicate slices, and view or change slice settings. If you have an image with more than one slice, you need to optimize the slices in the Save for Web dialog box. You can use the Optimize menu to link multiple slices together. For linked slices in the GIF and PNG-8 format, Photoshop uses the same color panel and a dithering pattern to hide the seams between slices.

Work with Slices in the Photoshop Window

Image Open a document with slices.

Image Use any of the following:

Show or Hide Slices. Click the View menu, point to Show, and then click Slices.

Show or Hide Auto Slices. Select the Slice Select tool, and then click Show Auto Slices or Hide Auto Slices on the Options bar.

Select Slices. Select the Slice Select tool, and then click the slice you want. Use Shift+click or drag to select multiple slices.

Delete Slices. Select the slices, and then press Delete.

Duplicate Slices. Select the slices, and then Alt (Win) or Option (Mac) and drag the selection.

View Slice Options. Select the Slice Select tool, and then double-click the slice you want.

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See Also

See “Working with Guides, Grid & Slices” on page 70 for information on setting preferences to show or hide slice numbers and change the slice border color.


Work with Slices in the Save for Web Dialog Box

Image Open a document with slices.

Image Click the File menu, and then click Save for Web.

Image Select the file type you want, select any options, and then make any adjustments you want.

Show or Hide Slices. Click the Toggle Slices Visibility button.

Select Slices. Select the Slice Select tool, and then click the slice you want. Use Shift+click or drag to select multiple slices.

View Slice Options. Select the Slice Select tool, and then double-click the slice you want.

Link Slices. Select the slices you want to link, click the Optimize menu double-arrow (Win) or arrow (Mac) button, and then click Link Slices.

A link icon appears on the slices.

Unlink Slices. Select the slice, click the Optimize menu double-arrow (Win) or arrow (Mac) button, and then click Unlink Slice or Unlink All Slices.

Image When you’re done, click Save to save the image or click Done to save your settings.

Image
Image

Timesaver

Hold down Ctrl (Win) or Command (Mac) to switch between the Slice tool and the Slice Select tool.


Arranging Slices

Moving and resizing objects in Photoshop is a common task. You can move or resize slices in the same basic way you do other objects. In addition to moving slices, you can also align them along an edge or to the middle, and evenly distribute them horizontally or vertically. When you align and distribute slices, you can reduce the amount of unnecessary auto slices, thereby creating smaller files and faster load times. When you have slices overlapping each other, you can change the stacking order to move them up or down in the order. For example, if you have one slice behind another, you can bring the slice forward one level at a time or to the top (front).

Move or Resize Slices

Image Open a document with slices.

Image Select the Slice Select tool on the toolbox, and then select the slices you want to move or resize.

Image To move a slice selection, drag the slice to a new location. You can press Shift to constrain movement up, down, or diagonally.

Image To resize a slice, drag the side or corner handle of the slice. When you select adjacent slices with common edges, the slices resize together.

You can also click the Options button on the Options bar to set exact slice position or size.

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Did You Know?

You can combine user and auto slices. Right-click the selected slices, and then click Combine Slices.

You can divide user and auto slices. Select the slice using the Slice Select tool, and then click Divide on the Options bar. In the Divide Slice dialog box, select options to divide the slice horizontally or vertically, up or across in equal parts, or enter an exact size in pixels, and then click OK.


Align, Distribute, or Stack Slices

Image Open a document with slices.

Image Select the Slice Select tool on the toolbox, and then select the slices you want to arrange.

Image

Image To align slices, select the alignment button on the Options bar you want: Top Edges, Vertical Centers, Bottom Edges, Left Edges, Horizontal Centers, or Right Edges.

Image To evenly distribute slices, select the distribute button on the Options bar you want: Top Edges, Vertical Centers, Bottom Edges, Left Edges, Horizontal Centers, or Right Edges.

Image To change the slice stacking order, select the stack button on the Options bar you want: Bring To Front, Bring Forward, Send Backward, or Send To Back.

Image

Did You Know?

You can copy and paste a slice. You can copy and paste a slice like any other object using the Copy and Paste commands. If you copy a slice from Dreamweaver, it retains information from the original file in Photoshop.

You can snap slices to a guide, user slice, or other object. Click the View menu, point to Snap To, and then select the elements you want. Click the View menu, and then click Snap to display a check mark. When you move a slice toward an element, the slice snaps to the elements within 4 pixels.


Saving a Sliced Image for the Web

After you create slices within an image, you can export and optimize each slice using the Save for Web command, which saves each slice as a separate file and creates the code to display them on a web page. After you click Save in the Save for Web dialog box, the Save Optimized As dialog box appears. You can use this dialog box to access the Output Settings dialog box and set output options to control the format of HTML files, the names of files and slices, and the way Photoshop saves background images.

Save a Slice for the Web

Image Open a document with the slice you want to save.

Image

Image Click the File menu, and then click Save for Web.

Image Select the file type you want, select any options, and then make any adjustments you want.

Image Click Save.

Image Click the Save as Type (Win) or Format (Mac) list arrow, and then select whether to save the images in HTML and Images, Images Only, or HTML Only.

Image Click the Settings list arrow, and then select the output settings you want. Default Settings is recommended for normal use.

See the next page for details about selecting output settings.

Image Click the Slices list arrow, and then click All Slices, All User Slices, or Selected Slices.

Image Click Save.

Image

Set Output Options for Slices

Image Open a document with the slice you want to save.

Image Click the File menu, and then click Save for Web.

Image Click Save.

Image Click the Save as Type (Win) or Format list arrow, and then select the format you want.

Image Click the Settings list arrow, and then click Other.

Image Click the Output Type list arrow, and then click Slices.

Image Select the following options:

Generate Table. Uses an HTML table to display slices.

Empty Cells. Specifies the way to convert empty slices to table cells.

TD W&H. Specifies whether to include width and height for table data.

Spacer Cells. Specifies when to add empty spacer cells.

Generate CSS. Creates a Cascading Style Sheet (CSS) to display the slices.

Referenced. Specifies how to reference slice positions using CSS.

Default Slice Naming. From the list menus, select the options to specify a slice naming scheme.

Image Click OK.

Image

Image Click the Slices list arrow, and then select the slices option you want.

Image Click Save.

Adding HTML Text or an URL Link to a Slice

If you want to include text within a slice for use on the Web, you can enter plain or formatted text with standard HTML tags directly on a slice with the type No Image. The text doesn’t show up in Photoshop; you need to use a web browser to see it. Don’t enter too much text as it might affect the exported layout. You can add text using the Slice Select tool on the toolbox, or in the Save for Web dialog box. If you want to create a hyperlink out of a slice for use on the Web, you can add an URL to a slice with the type Image.

Add HTML Text to a Slice

Image Open a document with the slice.

Image Open the Slice dialog box to add text using one of the following:

Toolbox. Select the Slice Select tool on the toolbox, and then double-click the slice to which you want to add text.

Save for Web dialog box. Click the File menu, click Save for Web, and then double-click the slice to which you want to add text.

Image

Image Click the Slice Type list arrow, and then click No Image.

Image Enter the text you want.

Image Click Background Color or the Slice Background Type list arrow, and then select a color: None, Matte, White, Black, or Other.

Eyedropper. Only in the Save for Web dialog box.

Image For Save for Web, select the Text is HTML check box to include HTML formatted tags.

Image For Save for Web, select the horizontal and vertical cell alignment options you want.

To line up text in cells in the same row, set a common baseline for all cells in the row.

Image Click OK.

Image

Add an URL Link to a Slice

Image Open a document.

Image Select the Slice Select tool on the toolbox.

Image Double-click the slice to which you want to add an URL link.

Image Click the Slice Type list arrow, and then click Image.

Image Enter an URL address or select a previously created one from the list. Be sure to use the complete URL address, such as http://www.perspection.com.

Image If you want to enter a target frame:

_blank. Displays the linked file in a new window.

_self. Displays the linked file in the same frame as the original file.

_parent. Displays the linked file in its own original parent frameset.

_top. Replaces the entire browser window with the linked file, removing all current frames.

Image Click OK.

Image

Defining and Editing Web Data Variables

When you work with images in Photoshop, you can define variables to drive the graphics in your web document. Data-driven graphics make it possible to create multiple versions of an image quickly and precisely. For example, you need to produce several web banners using the same template. Instead of creating each banner, one at a time, you can use data-driven graphics to generate web banners using variables and data sets. Any image can be converted into a template for data-driven graphics by defining variables for layers in the image. A data set is a collection of variables and associated data. You can switch between data sets to upload different data into your template. When you combine a Defined layer with a data set, you can use the information to swap images based on input variables.

Define a Data-Driven Graphic

Image Open a document.

Image Select the layer in which you want to define variables.

Image

Image Click the Image menu, point to Variables, and then click Define.

Image Select from the available options:

Visibility. Select to show or hide the content of the layer.

Pixel Replacement. Select to replace the pixels in the layer with pixels from another image file.

Text Replacement. Select to replace a string of text in a type layer (available when a text layer is selected).

Name. Enter names for the variables. Variable names must begin with a letter, underscore, or colon.

Image To define variables for an additional layer, choose a layer from the Layer list arrow.

Image Prepare a .txt document from your word editing program with names of your variables and a list of the variable text and names/locations of variable images.

Image Click OK.

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Create a Data Set

Image Open a document.

Image

Image Select the layer in which you want to define variables (fruitpicture, in this example).

Image Click the Image menu, point to Variables, and then click Data Sets.

Image Click Import to choose the .txt file you just made or choose a predefined data set from the list arrow.

Image Select a variable from the available listed objects.

Image Edit the following variable data (each available when selected as the definition for the file):

Visibility. Select Visible or Invisible to show or hide the layer’s content.

Value. Click Select File, and then select a replacement image file or choose Do Not Replace if you do not want the original pixels replaced.

Text Replacement. Enter a text string in the Value box.

Image Repeat Steps 5 and 6 for each variable in the template.

Image visibility, the text in a type layer, or exchanging one image for another, can now be controlled through changing variables.

Image Click OK.

Image

Image Click the Image menu, point to Apply Data Set, choose the data you want to replace the existing data, and then click Apply.

Image

Exporting an Image to Zoomify

Exporting an image to Zoomify allows you to display high-resolution images on the web that users can zoom into and pan around in order to view more detail. When you export to Zoomify, Photoshop exports JPEG files and HTML that you can put on your web server. An image exported to Zoomify downloads in the same time as a regular image, yet you get the added magnification benefits. During the export process, you can select the background and navigation for the image using a template, specify the output location, specify image quality, set the base image width and height for web browsers, and open the image in your browser.

Export an Image to Zoomify

Image Open a document.

Image Click the File menu, point to Export, and then click Zoomify.

Image Click the Template list arrow, and then select the background and Zoomify Viewer template you want.

Image Click Folder, select the output location you want, and then click OK (Win) or Choose (Mac).

Image Specify the Image Tile Options you want; drag the slider to adjust the quality settings.

Image Specify the desired base image width and height in pixels.

Image To open the image in your web browser, select the Open In Web Browser check box.

Image Click OK.

Image
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